Looking for a good book to read? One that will challenge you both personally and professionally. David Epstein's "Range" dismantles the popular mindset that success is found in honing a single skill. "Range," the book, applied to marketing professionals, can really help us become masters of our trade and improve their overall skillset. As marketing professionals, we are often told to specialize in a specific area or skill. However, Epstein's book challenges this notion and argues that range - having more skills and less specialization - is actually more beneficial in today's complex and rapidly changing world. Becoming a Generalist... read more →

"When communication is effective, it leaves all parties involved satisfied and feeling accomplished" - Stevenson University In the world of marketing, communication is everything. Unfortunately, it's not always given the attention it deserves. Some of the common places where communication breaks down in marketing campaigns include between people within your team and company, or between your campaign and your target audience. It's these breakdowns that can really hurt and even destroy your marketing campaign if you don't address them. Improving communication is a big part of improving your marketing skills. Let's discuss these in further detail. Within the Marketing Team:... read more →

Have ideas in your head of what the perfect campaign looks like, but unsure where to start? What's required to execute on a marketing campaign? You basically need to know who you're trying to reach, a good plan for reaching them, and a way to evaluate if you were effective. Make sure you check these boxes before you start! Let's look more in depths that these concepts to help you improve your marketing skills. Target Audience Profile As a brand, it’s essential to know your target audience. Who are they, where do they live, and what are their interests? Your... read more →

As a marketer, it's essential to ask yourself, your team, and your company the right questions to bring clarity to and improve your marketing campaigns. Here are some questions you can consider. Objective and Strategy: What are our overall marketing objectives? How does our marketing strategy align with our business goals? Are we targeting the right audience for our products/services? What key messages do we want to convey to our target audience? How do we plan to measure the success of our marketing campaigns? Target Audience: Who are our target customers? What demographic, geographic, and psychographic characteristics define our target... read more →

The success of any marketing career is dependent on being able to accurately measure performance and progress. Here at MOCK, the Agency, we believe that measurement helps us see where we are so we can continue to learn and grow. In this document, we will explore some key metrics and strategies for measuring your marketing career performance. Here's what you can expect: Understanding What Matters to Your Marketing Manager or Marketing Director Questions to Ask Your Marketing Manager to See How You’re Performing How Marketing Teams Manage Their Boss’s Expectations Common Reasons Why Marketing Team Members are Fired Things Marketing... read more →

IBM Watson did research into the personality traits of top marketing leaders. This was recently discontinued, but the insights are still relevant. Overall Marketing Traits The most successful marketing professionals have a combination of traits that enable them to think outside of the box and come up with innovative solutions. Creativity is essential for creating original content, designing campaigns, and coming up with new ideas for ads and promotions. Marketing professionals need to be confident in order to make decisions and take risks when necessary. They must also be adaptable in order to effectively adjust their strategies in response to... read more →

Every marketer has a different definition of what "success" means to them. Maybe it means climbing the corporate ladder, or it might mean holding down a great gig with an awesome work-life balance. Marketing career success is what each marketer/creative makes it. In this post, we'll go over some of the general categories of thought for what makes a marketing career worthwhile. We'll cover: Measuring Marketing Career Performance Improving Your Creative Marketing Skills as a Marketing Professional Marketers and Creatives: Surviving in Corporate Marketing Department Teamwork Work-Life Balance as a Marketer Marketing Campaign Management Measuring Marketing Career Performance Measuring marketing... read more →

We're just a few months away from the start of 2024, and it's clear that the marketing landscape has changed significantly over the past year. With new trends emerging and technology solutions becoming more accessible, there are so many ways for marketers to stay on top of their game. But as exciting as these offerings may be, what roles do you need in your marketing department in order to ensure success? To help you prepare for the future, let’s take a look at some of the changes happening now that could shape where we are headed – along with which... read more →