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Marketing yourself as a graphic designer is key to building a successful career, whether you’re freelancing or seeking graphic design jobs. To market yourself, you need to highlight your unique skills, build a strong portfolio, network, and offer value through creative strategies. In this guide, we’ll walk through key steps to make your mark and grow your business. What Makes You Stand Out as a Designer? One of the most important parts of marketing yourself is knowing what makes you different. What unique style or approach do you offer? Your unique selling proposition (USP) is what sets you apart. Maybe...
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Imagine walking into a boardroom where your strategic vision can make or break a company's entire market presence. Where every campaign you've crafted, every brand story you've told, culminates in a moment of pure marketing magic. This isn't a fantasy -- it's the reality of a Chief Marketing Officer (CMO), the highest position in marketing -- the pinnacle of marketing leadership. In today's competitive business landscape, marketing isn't just about selling products -- it's about creating narratives, building connections, and driving transformative growth. The journey to the top of the marketing and advertising world is both challenging and exhilarating, filled...
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You've applied to 20 jobs, rewritten your resume five times, and still—crickets. If you've ever wondered, "Is it hard to get a job in marketing?" You're not alone. Marketing is fast-paced, competitive, and packed with people trying to stand out. The industry attracts sharp thinkers, creatives, analysts, and strategists—all vying for attention from brands and agencies alike. It's a field that blends creativity with data, psychology with persuasion, and execution with results. Still, here's the truth: you can absolutely land a job in marketing—even if you're starting from scratch. The real key isn’t just talent. It’s knowing what hiring managers...
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What do you think of when you think of marketing? Chances are, you think of fast-paced environments, long hours and high levels of stress. But is marketing a low stress? Or high stress? We'll call it pretty high stress, based on statistics, which show that as many as 80% of marketers feel that they have too much word and not enough time. And it's no wonder why - marketing and advertising are constantly changing, with new technologies, strategies and trends emerging all the time. Marketers are under constant pressure to stay ahead of the curve and deliver results for their...
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You may have come across the term "UX" and wondered what it's all about. Well, let me break it down for you. UX stands for User Experience. At MOCK, the Agency, we believe that user experiences are essential. What is user experience? This is a big area a designer can work in, that focuses on creating meaningful and enjoyable interactions between users and digital products or services. What is User Experience Design (UX)? User Experience Design, often shortened to UX, is like planning a really good party. You, as the host, want your guests (the users) to have a great...
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So you are doing to start digital marketing. Well, congrats for making this decision because digital marketing is a rapidly growing field that presents a wide range of opportunities. Every company these days has to design and run a website, after all. However, with so many options to choose from, it can be overwhelming to decide which niche is best for you. In this document, we will discuss different niches in digital marketing and what they involve. 5 Deadly Digital Marketing Niches We call them deadly because of the impact they can create in the digital world. Remember when your...
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Episode Transcript Don Mock 0:20Episode 96 Rob, we're back Rob Broadfoot 0:2296 Don Mock 0:23We're back and I've got a delicious cup of coffee from this morning, but I'm gonna take a sip of right now, afternoon coffee from the morning. It's delicious. Little room temperature coffee to get you going. Rob Broadfoot 0:36Gross. Just regular coffee like a latte just like coffee, you put anything in it or Don Mock 0:43Yeah, it's got a little it's got a little half and half and a little some type...
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Advertising is an exciting and dynamic field that offers endless opportunities for creativity and innovation. Getting a job in advertising is a challenge, but then what? Is advertising a stressful career? Well, yes, it certainly can be. It is no secret that the advertising industry can be a stressful career for even the highest-paid professionals. In this blog post, we will examine the reasons why advertising can be stressful for some people and discuss ways to avoid burnout in this fast-paced industry. Why Is Advertising One of the Most Stressful Jobs? While it is difficult to label any job as...
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Every wondered about marketing salaries? What is the highest paid job in marketing? If you have a degree in marketing and design and are ready to get into the industry and pursue your career, you may wonder just how much you can make if you work hard and move up. What potential avenues can you explore. Let's shed some light on the opportunities that lie ahead. Marketing Management Salary: Stepping into Leadership The highest paid job in marketing is typically the role of a Chief Marketing Officer (CMO), and according to the U.S. Bureau of Labor Statistics, they can earn...
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Are you wondering if working in advertising and marketing is a viable option to you? Is creative advertising a good career? If you have a flair for creativity, a passion for storytelling, and a love for pushing boundaries, then a career in creative advertising might just be the perfect fit for you. You might even want to start your own creative agency someday. In this blog post, we will explore the pros and cons of working in the advertising industry and discuss why it's such an exciting and worthwhile career path. Pros and Cons of Working at a Marketing Agency...
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