In a world where a picture's worth a thousand clicks. That's why captivating graphic design reigns supreme. After all, even emojis have their own design team! But exactly who needs graphic design services, and why? Marketing directors and teams can benefit from hiring outside graphic designers by accessing additional resources and skills to execute their campaigns efficiently, meet deadlines, and maintain brand consistency across various marketing channels. Companies can practically benefit from graphic design services by enhancing brand recognition, attracting and engaging customers through visually appealing content, and ultimately boosting sales and revenue through effective marketing collateral and branding strategies.... read more →

Welcome to the colorful world of graphic design, where creativity knows no bounds and possibilities are endless. If you're a marketing director or business owner seeking to elevate your brand through captivating visuals, you've come to the right place. The types of graphic design services are: Logo Design Branding Design Print Design Web Design UI/UX Design Advertising Design Packaging Design Illustration Motion Graphics Are you interested in hiring graphic design services and finding the perfect match for your unique project? Whether are looking for a designer near you in a specific city like Atlanta or anywhere, this is information that... read more →

Feeling like your ad dollars are disappearing into thin air? If you’re stuck between buying another billboard or running your next campaign online, you’re not alone. Marketing directors everywhere are wrestling with the same question: Is social media advertising more effective than traditional advertising? Short answer? In most cases—yes. But like most good answers, it comes with some nuance. Let’s break down what makes digital marketing—and specifically, social media—so powerful today, where traditional media still matters, and how to build a strategy that doesn’t just check boxes, but actually delivers. Social Media vs. Traditional Advertising: What the Numbers Say If... read more →

Think a logo can’t make or break your brand? Think again. The most famous logos in the world didn’t get there by accident—they were designed to leave a mark. For marketing directors juggling chaos, brand confusion, and tight turnarounds, your logo might just be your most powerful tool. So, what is the most famous logo in the world? It’s Coca-Cola. And here's why it matters to you. Why Coca-Cola’s Logo Still Winning? Created in 1886, the Coca-Cola logo is a masterclass in timeless design. With its Spencerian script and bold red-and-white color palette, the brand hasn’t had to overhaul its... read more →

Let’s be honest—your logo is more than a graphic. It’s your first impression, your handshake, your storefront window, and your silent sales rep all wrapped into one tiny image. So naturally, you want to protect it. But the big question is: how much does it cost to get a logo copyrighted? The short answer? $55. The long answer? Read on, because we’re going to break down what that cost gets you, what it doesn’t, and how to make sure your logo designs are legally protected the right way. Are Logos Automatically Copyrighted? Here’s the part most people don’t know: Yes,... read more →

You didn’t just slap together a logo in Canva and hope for the best. Your logo design represents strategy, time, investment—and once it's visible to the public, it can be misused. So how can you protect your logo from being copied? You should register it as a trademark and secure copyright protection. This gives you clear legal ownership and the ability to take swift action if anyone uses it without your consent. Why Logo Theft Happens More Than You Think The internet makes stealing easy. All it takes is a screenshot, a reverse-color tweak, and someone else can launch a... read more →

Remember when everyone watched the same ad at the same time, no matter who they were? A cereal ad during the evening news. A car commercial mid-football game. A cleaning product in the middle of Saturday cartoons. Broad? Sure. Effective? Occasionally. Efficient? Not even close. Today, TV ads are no longer one-size-fits-all. They’re targeted using viewer data like demographics, interests, behaviors, and viewing history to deliver specific commercials to segmented audiences across platforms. So, how are TV ads targeted now? Let’s break it down in a way that’s strategic, straightforward, and rooted in what MOCK, the agency, does best: clear... read more →

Print is printed. Television is on television. Simple, right? But if you’re a marketing director juggling campaigns, deadlines, and internal approvals, you know there’s more to it than medium. The real difference between print and television advertisements lies in how each connects with your audience—and how they support your larger strategy. Let’s unpack how these two traditional advertising formats actually function within a modern marketing mix—and how to use them intentionally. What is Print Advertising? Print advertising includes any marketing material that appears in physical formats like: Newspapers Magazines Brochures Flyers Direct mail These formats rely heavily on design, copy,... read more →

You’ve seen it happen—someone flips through a magazine or newspaper and pauses on an ad. But how long does that moment actually last? In today’s screen-dominated world, it’s valid to ask: how long do people look at print ads? And does print advertising still capture meaningful attention? Let’s dig into what eye-tracking research shows—and why well-crafted print ads continue to perform in ways digital can't. What Eye-Tracking Studies Reveal Eye-tracking technology lets researchers see where people look, how long they linger, and what they skip. When applied to print ads, the research shows most viewers look at an ad for... read more →

Designing a great print ad isn’t just about making it look good—it’s about making it work. The five parts of a print ad are the headline, visuals, body copy, call-to-action (CTA), and branding—each playing a unique role in grabbing attention and driving results. If you’re a marketing director juggling campaigns, sales goals, and internal approvals, these are the pieces that separate a forgettable ad from one that actually performs. Let’s break down how each one works—and why skipping even one can weaken your entire campaign. 1. Headline The headline is your first—and often only—chance to grab attention. Your headline should... read more →