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What is the Difference Between a Creative Studio and a Creative Agency?

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What is a Creative Design Agency? A creative design agency is a company that specializes in providing strategic and creative solutions to help businesses effectively communicate their messages visually. These agencies have a team of talented professionals, including designers, art directors, copywriters, and strategists, who work together to create compelling visuals and impactful campaigns. Unlike traditional advertising agencies that offer a wide range of marketing services, creative design agencies focus specifically on the design aspect of communication. We literally see the value design in every email, podcast, and product we and our clients make. They excel in creating visually stunning... read more →

What is it like working in a creative agency?

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If you're considering a career in the world of advertising and design, you may be wondering what it's like to work in a creative agency. We love working at Mock, the Agency, and wish everyone's experience can be as amazing as ours. We get to share what we've learned, work on amazing projects, and meet truly brilliant people. In this blog post, I will share what you can expect to experience when working for a creative agency, assuming you join a company with a great agency culture like Mock. Creative Agency Culture: A Breeding Ground for Inspiration One of the... read more →

Is there a future in advertising?

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Does advertising have a future? Are you wondering, "Is there a future in advertising?" The answer is... Absolutely! Advertising has always been an essential part of the business landscape, and it will continue to play a vital role in shaping consumer behavior. While traditional forms of advertising may undergo changes, the need for brands to communicate their identities and messages effectively will never diminish. In an increasingly digital world, where consumers are bombarded with information, the challenge lies in capturing their attention and building meaningful connections. This is where creativity, innovation, and strategic thinking come into play. What is the... read more →

What is a good profit margin for a creative agency?

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Have you ever wondered how well your agency is really doing? What is a good profit margin for a creative agency? Generally, a healthy net profit margin for a creative agency falls within the range of 10-20%. There are a lot of other factors that play into this, so let's look at it a little more closely. How do you measure agency profitability? Measuring agency profitability involves looking at various financial indicators that provide insights into your agency's performance. We can look at profit margins and ROI. ROI measures the return generated from your agency's investments, such as marketing campaigns... read more →

What are the teams in a creative agency?

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Starting a creative agency is an exhilarating endeavor, yet the assembly of the right team is paramount for achieving success. Your creative team will be the driving force behind innovative ideas, captivating designs, and compelling campaigns that will set your agency apart. Here we'll discuss what a creative team is and study into the key roles and positions you need to fill to build an amazing creative team. What is a Creative Team? A creative team is a group of talented individuals who collaborate to develop and execute creative projects. These teams are responsible for bringing ideas to life, designing... read more →

Ep. 85 – The Times We Met Chip Kidd

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Episode Transcript Don Mock 0:20All right, we're back with Episode 85. And we're back with Rachele. Hello. Rachele Mock 0:24Hello. Don Mock 0:25Welcome back. Rachele Mock 0:26Thank you. Good to be here. Don Mock 0:27All right. We're trying to knock one of these babies out before we go eat lunch, is that the plan? Rachele Mock 0:30I'm starving. Don Mock 0:31I know, I'm starving, too. What do you feeling for lunch today? Rachele Mock 0:33I think a double Philly Cheesesteak. Don Mock 0:37Whoa, okay. That's a fancy lunch.... read more →

Ep. 77 – Graphic Design in Comics with guest J Gonzo

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Episode Transcript J. Gonzo 0:20All right, Episode 77. We're back and we're back with Gonzo. Hey, how's it going? Don Mock 0:23Welcome back, brother. J. Gonzo 0:24Yep. Good. Good to be back. Been too long. Don Mock 0:25Yeah, absolutely. It's amazing how that happens. So much fun. So much fun. All right. As we did last time, I said, "Hey, you come up with ideas of what you want to talk about." I'm just happy you're on the podcast, right? So tell the people what we're gonna be... read more →

Ep. 76 – Logo Flexibility with guest J Gonzo

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Episode Transcript Don Mock 0:19All right, episode 76. We're back and we're back with a special guest and a special friend, J. Gonzo. Say hello, J. Gonzo. J. Gonzo 0:25Hey, how's it going, everybody? Don Mock 0:27All right. I don't even know how to do an intro for you, to tell you the truth. Because you are a renaissance man. J. Gonzo 0:33Multi-hyphenate, I think, is what we call that these days. Don Mock 0:35Yeah, and I don't even know how long we've known each other. It's been... read more →

Becoming a CMO

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You're looking at moving up, aiming for a promotion: becoming a CMO. What does the role entail, how do you achieve this, how much does it pay, and what are the costs involved for you personally and professionally? Those are great questions. A Chief Marketing Officer (CMO) is responsible for overseeing and managing the ENTIRE marketing function within an organization. Advancing your marketing career to CMO means you'll be responsible for developing and executing comprehensive marketing strategies that align with the company's overall objectives, drive measurable results, and enhance the brand's reputation. The CMO's role encompasses various aspects of marketing,... read more →