"Creativity is intelligence having fun." - Albert Einstein Are you curious about what goes on behind the doors of a creative agency? Perhaps you've heard people talk about them, but you're not quite sure what they do. Are we just a bunch of struggling artists? Um... no. The truth is a creative agency is a group of expertly trained professionals dedicated to helping brands succeed in their niches. In this blog post, I'll take you on a journey into the world of creative agencies, unraveling the mysteries of their roles and showcasing the exciting opportunities they offer. What services does... read more →

Are you a creative individual with a passion for marketing and advertising? Do you find yourself mesmerized by captivating ad campaigns and envisioning yourself as the mastermind behind them? If so, you may be considering a career as an advertising creative. What skills do you need to be a successful advertising creative that brands want to hire? This is a question you should consider before you begin the journey. As an expert in the creative advertising industry, I've witnessed numerous aspiring creatives finding their path and excelling in their careers. Throughout my experience, I've identified key skills and characteristics that... read more →

If you've ever wondered about the inner workings of a creative agency, you're not alone. Understanding the hierarchy and organizational structure of these agencies can shed light on how they function and deliver their innovative services. Knowing how your agency functions - or should function - can help create a less stressful work life for you, your boss, and your employees. Consider this your Intro to Agency Hierarchy course in the school of Working in Creative Design. What is the chain or authority of an internal creative agency structure? Each agency may have aspects that make its structure unique. However,... read more →

Anyone who works in a creative field may complain about not making as much as they'd like. Creatives are underpaid, they say. Creatives are underappreciated and that's the problem. So why are creatives underpaid? I'd like to back that question up by asking a totally different question: Are creatives actually underpaid at all? Do Creative Jobs Actually Pay Less? It's a common misconception that creative jobs pay less than other professions. This isn't necessarily true. In reality, good designers do make good wages. There are numerous examples of skilled creative designers who not only make good money and are also... read more →

What is a Creative Design Agency? A creative design agency is a company that specializes in providing strategic and creative solutions to help businesses effectively communicate their messages visually. These agencies have a team of talented professionals, including designers, art directors, copywriters, and strategists, who work together to create compelling visuals and impactful campaigns. Unlike traditional advertising agencies that offer a wide range of marketing services, creative design agencies focus specifically on the design aspect of communication. We literally see the value design in every email, podcast, and product we and our clients make. They excel in creating visually stunning... read more →

If you're considering a career in the world of advertising and design, you may be wondering what it's like to work in a creative agency. We love working at Mock, the Agency, and wish everyone's experience can be as amazing as ours. We get to share what we've learned, work on amazing projects, and meet truly brilliant people. In this blog post, I will share what you can expect to experience when working for a creative agency, assuming you join a company with a great agency culture like Mock. Creative Agency Culture: A Breeding Ground for Inspiration One of the... read more →

Does advertising have a future? Are you wondering, "Is there a future in advertising?" The answer is... Absolutely! Advertising has always been an essential part of the business landscape, and it will continue to play a vital role in shaping consumer behavior. While traditional forms of advertising may undergo changes, the need for brands to communicate their identities and messages effectively will never diminish. In an increasingly digital world, where consumers are bombarded with information, the challenge lies in capturing their attention and building meaningful connections. This is where creativity, innovation, and strategic thinking come into play. What is the... read more →

Have you ever wondered how well your agency is really doing? What is a good profit margin for a creative agency? Generally, a healthy net profit margin for a creative agency falls within the range of 10-20%. There are a lot of other factors that play into this, so let's look at it a little more closely. How do you measure agency profitability? Measuring agency profitability involves looking at various financial indicators that provide insights into your agency's performance. We can look at profit margins and ROI. ROI measures the return generated from your agency's investments, such as marketing campaigns... read more →

You're looking at moving up, aiming for a promotion: becoming a CMO. What does the role entail, how do you achieve this, how much does it pay, and what are the costs involved for you personally and professionally? Those are great questions. A Chief Marketing Officer (CMO) is responsible for overseeing and managing the ENTIRE marketing function within an organization. Advancing your marketing career to CMO means you'll be responsible for developing and executing comprehensive marketing strategies that align with the company's overall objectives, drive measurable results, and enhance the brand's reputation. The CMO's role encompasses various aspects of marketing,... read more →