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Episode Transcript Don Mock 0:20Episode 123, we're back Rob. Rob Broadfoot 0:22123. Don Mock 0:24it's like the electric company. Rob Broadfoot 0:25ABC 123, yeah. Don Mock 0:27Speaking of, I saw a hilarious post social post the other day, speaking of, like, electric company and things like that. And I wish I could pull it up and read it to you, whatever. But it was, it was basically this. It was, have you ever considered that cookie cookie monster? Okay, the character it was, it was, basically, have you ever considered a Cookie Monster speaking English, is a second language, basically....
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Episode Transcript Don Mock 0:20Still think the keyboards are my favorite part of that opening intro? As we're sitting here both adjusting our volume on the mixing board what in the world is happening Rob Broadfoot 0:29I don't know somebody Don Mock 0:31I think it's here. All right. Rob Broadfoot 0:34I need that for my earphones Don Mock 0:35somebody messed with our stuff anyway doesn't matter. All right episode 117 Rob Rob Broadfoot 0:40117 coincidentally enough today is the 17th Don Mock 0:44and What is April 17? Rob Broadfoot 0:46Is my birthday day of my birth Don Mock 0:49I'm gonna...
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The visual representation of your brand is everything. Every image shared on your website, social media, or advertisements not only tells a story about your product but also reflects your company's identity. That's where a local marketing photographer comes into play, bringing expertise and a keen eye for detail that can significantly boost your marketing efforts. If you're part of a small marketing department, understanding the power of professional photography can give you a competitive edge. What are Advertising Photos Called? Advertising photos, often referred to as commercial photography, are images specifically created to promote and sell products or services....
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Imagine walking into a boardroom where your strategic vision can make or break a company's entire market presence. Where every campaign you've crafted, every brand story you've told, culminates in a moment of pure marketing magic. This isn't a fantasy -- it's the reality of a Chief Marketing Officer (CMO), the highest position in marketing -- the pinnacle of marketing leadership. In today's competitive business landscape, marketing isn't just about selling products -- it's about creating narratives, building connections, and driving transformative growth. The journey to the top of the marketing and advertising world is both challenging and exhilarating, filled...
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You've applied to 20 jobs, rewritten your resume five times, and still—crickets. If you've ever wondered, "Is it hard to get a job in marketing?" You're not alone. Marketing is fast-paced, competitive, and packed with people trying to stand out. The industry attracts sharp thinkers, creatives, analysts, and strategists—all vying for attention from brands and agencies alike. It's a field that blends creativity with data, psychology with persuasion, and execution with results. Still, here's the truth: you can absolutely land a job in marketing—even if you're starting from scratch. The real key isn’t just talent. It’s knowing what hiring managers...
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In marketing and advertising, creative leadership isn’t just a title—it’s often the key to turning a scattered team into one that delivers. That’s where the Executive Creative Director (ECD) comes in. So, what does an executive creative director actually do? They lead creative departments, oversee teams of creative design professionals, and guide strategy from big-picture planning to final execution. If the creative team is the engine, the ECD is the one behind the wheel—making sure it runs smoothly and heads in the right direction. If you're figuring out whether your organization needs one—or you’re thinking about the role yourself—here’s what...
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If you have a passion for creativity, excellent communication skills, and a desire to lead and inspire others, a career as a creative director might be the perfect fit for you. But what qualifications do you need to become a creative director? To become a creative director, typically you need a bachelor's degree in a related field like design, marketing, or communications, along with several years of experience in the industry. Additionally, a strong portfolio demonstrating creative talent and leadership skills is also essential.Let's learn more about what you need to become a creative director. What Do I Need to...
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A lot of people see becoming a creative director as the pinnacle of their career. But what else can you do beside that? What comes after creative director? After reaching the position of a creative director, individuals may further progress into executive roles such as Chief Creative Officer or even start their own creative agency. Other career changes may include moving into consulting or teaching positions, where one can share their experience and knowledge with others in the industry. There's a lot of possibilities out there if you're interesting in making new career moves past being a creative director. What...
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If you're thinking about your career path and what goals you are a designer want to accomplish, you may wonder: What does a head of design do? A Head of Design wears multiple hats, transitioning seamlessly between jobs of designing and directing. And here at MOCK, the Agency, we know all about wearing multiple hats. This pivotal position navigates the intersection of creativity, strategy, and leadership, orchestrating design teams and projects while also actively contributing to the design process. In this article, we delve into the multifaceted things of a Chief Design Officer (CDO) does and explore how they balance...
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Being a creative director is a sought-after position. Is it hard to become a creative director? Well, yes. The job title itself may sound glamorous, but the responsibilities that come with it are vast and can be difficult and challenging. That's okay. Here at MOCK, the Agency, we know that most hard things are worth investing the effort. It requires unique skillsets and qualities to excel in this role. The role often necessitates a broad understanding of various creative disciplines such as copywriting, graphic design, and media production. Furthermore, a creative director must have the ability to effectively communicate their...
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