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Blog Post
The best tools for a marketing department can only be determined after in depth discovery of the business the marketing department promotes. Identify your marketing objectives and goals Identifying your marketing objectives and goals can help you find the right tools to move forward. Mapping out what success looks like for your marketing strategy means creating a plan that helps you efficiently get there. Without clearly identifying your objectives, it can be hard to know if you have met your goals, or if you are on the right path. Take some time and map out where you want to go...
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We all know that marketing is a constantly shifting landscape, and in order to keep up with the best trends out there, it's important for marketing departments to stay on top of the newest technology. But if you're a busy director or C-suite exec trying to navigate your company's marketing initiatives AND manage day-to-day operations, it can feel like an uphill battle! Whether you’re struggling with budgeting challenges, staffing issues or just need fresh ideas for increasing leads and conversions - this blog post has been designed to offer insights into the hottest marketing trends so that you can make...
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If you’re feeling overwhelmed by managing all of the marketing department operations, don't worry; we've got you covered! Here are some helpful tips for making sure your marketing department runs like a well-oiled machine. The keys to smoother marketing department operations include clear communication and working towards clearly defined goals. Whether you’re a seasoned marketing director who has been in the field for decades, or just starting out on your journey to success, one thing is certain: running an effective and efficient marketing department is No. Easy. Feat. Let's get started simplifying things for you so you can get started...
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As a marketing director, have you ever felt like you were the only one in the dark when it comes to the purpose of your department? Defining "purpose" for an entire department without knowing the unique expectations of the leadership and other departments can be difficult. But without purpose, improving marketing department performance is next to impossible. The good news is that discovery is key. By taking the time to understand the expectations of the leaders in your organization and your target audience, you can develop a clear purpose for your marketing team that will benefit everyone involved. Thanks for...
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In any organization, teamwork is key to success. But what happens when the team isn't working together as efficiently as possible? The answer of course is that not much gets accomplished. So how can you improve teamwork and improve your marketing department and get everyone on the same page? Below are a few tips to help get you started. Addressing Cultural Issues Don't be afraid to address these issues - even if that means removing or replacing key employees or contractors that are toxic to the whole group. A great team starts with great people, and when it comes to...
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Done any interesting reading lately? We've read "The Phoenix Project" and learned some helpful principles that can help up continually improving our performance in the marketing department. So let's get going. We're about to go on a little literary journey. You may be thinking, "The Phoenix Project? Isn't that a book about IT?" Well, yes, you're not wrong there. But, trust us on this one, it's about as relevant to marketing as a trending hashtag or the latest SEO algorithm. The principles in this book are not just for the tech nerds. They're universal. And, they're about to make us...
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The 7 habits of highly effective people are: Habit 1: Be Proactive Habit 2: Begin With the End in Mind Habit 3: Put First Things First Habit 4: Think Win-Win Habit 5: Seek First to Understand, Then to Be Understood Habit 6: Synergize Habit 7: Sharpen the Saw Let's look at how these habits tie into marketing leadership. Habit 1: Be Proactive Focus and act on your controllables, not the things outside your control. To successfully lead and support your marketing department, you need to master the art of being proactive. Stephen Covey's first habit is an important tool and...
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You’ve probably heard both sides of the leadership lingo: “Leaders lead from the front” versus “Leaders lead from the back”. Regardless of what school of thought you subscribe to, the important thing is that leading is all about supporting your marketing department team. If you don’t have your team in mind, then your leadership will fail and your team will fall apart. Let’s look at some of the ways you can lead so your marketing team can be primed to be the best they can be. Emotional Intelligence Being aware of your own emotional intelligence levels and seeking to mature...
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You've hired a marketing team or been put in position of directing or supporting the marketing department - how can you encourage them to be great at what they do? Here are some tips to help you turn your marketing team into a well-oiled machine. By following these steps, you'll learn how to get great marketing out of your marketing team. Marketing is a creative field, so one of the best things you can do for your team is to foster an atmosphere of creativity. Encourage new ideas and don't be afraid to take risks. No idea is a dumb...
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Why would a marketing director be concerned about improving marketing department performance? So deadlines aren't missed, quality increases, and customers, executives and employees win. These are also reasons our clients hire MOCK, the Agency. In this post we'll cover: Leading so your marketing team will do better How to get great marketing out of your marketing team 7 habits of highly effective marketing leaders How to shape culture as a marketing director Things to look out for as a marketing director Purpose of a marketing department in business "Phoenix Project" Principles Applied to Marketing Department Improving Marketing Department Teamwork Prevent...
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