Don and Rob discuss the impact of Lionel Messi joining Major League Soccer (MLS) from a brand, marketing and advertising perspective.
Don Mock 0:20
Episode 96 Rob, we’re back
Rob Broadfoot 0:22
Don Mock 0:23
We’re back and I’ve got a delicious cup of coffee from this morning, but I’m gonna take a sip of right now, afternoon coffee from the morning. It’s delicious. Little room temperature coffee to get you going.
Rob Broadfoot 0:36
Gross. Just regular coffee like a latte just like coffee, you put anything in it or
Don Mock 0:43
Yeah, it’s got a little it’s got a little half and half and a little some type of sweetener, some type of healthy sweeteners. No, no, no, it’s some type of Truvia or natural plant extract. Yeah, we used to use the French vanilla. Coffee, but it’s too sweet. It’s like it’s like you can pull your teeth out after that. You know that international delight.
Rob Broadfoot 1:11
If you’re gonna go with international delight you just have to go with this. Just the regular, once you get into messin with flavor.
Don Mock 1:18
What do we have here? Coffeemate.
Rob Broadfoot 1:20
That’s just the regular
Don Mock 1:21
Regular okay? Yeah, regular. Yeah,
Rob Broadfoot 1:23
yeah, French Vanilla way too sweet.
Don Mock 1:25
too much. It’s too much.
Rob Broadfoot 1:26
But now they come up with like, I don’t know the last time you were in the coffee creamer or, like you can get Snickers coffee creamer.
Don Mock 1:33
Rob Broadfoot 1:34
Don Mock 1:36
Yeah, well, I had a Milky Way latte with lunch today. gave that a shot. I’m not even joking.
Rob Broadfoot 1:42
You’re Not joking.
Don Mock 1:42
Dead serious. Dead serious.
Rob Broadfoot 1:45
Wait I have so many questions. First Why did you have a latte at lunch? Let’s just start fundamentally
Don Mock 1:51
because I had breakfast for lunch. Shout out to West Egg. Yeah, right up here. Yeah, haven’t been there in forever.
Rob Broadfoot 1:58
I haven’t been there in forever.
Don Mock 1:59
It’s Zoe’s birthday today.
Rob Broadfoot 2:01
Oh happy birthday. How old is Zoe?
Don Mock 2:03
She’s no longer a teenager.
Rob Broadfoot 2:05
Oh my god. She’s 20. Wow. Two decades.
Don Mock 2:08
Yeah, she’s no longer teenager. So. Yeah.
Rob Broadfoot 2:13
You went all in.
Don Mock 2:16
I was like, hey, if I’m gonna have eggs Benedict, Benedict is like my favorite. Like whenever I’m in a hotel, I’ll order the benedicts and the pile up and the rest It’s too much. It’s so much food over there. It’s delicious. I would say it’s still the same price points from when we used to go there you know, many years ago. But I was tucked into getting the Milky Way latte by how delicious it was. And I said I’ll give it a shot. You know, Here’s What it is. It’s a regular latte and then I went hot. I need hot coffee. I mean, I can’t drink hot coffee iced. Iced coffee is not a no gajillions of people love iced coffee.
Rob Broadfoot 2:54
I like iced coffee.
Don Mock 2:55
and I’m not anti iced coffee like I am mint chocolate chip ice cream like cannot stand mint chocolate chip ice cream I 100% understand that I am in the in the minority on this globally. totally get it. You know, I want my fresh breath over here and I want my indulgent milk chocolate over there so I am a total weird when it comes to that. I totally get it. But I prefer my coffee hot, even if it’s like 10,000 degrees outside
And that’s okay You’re not alone in that.
So I had a Milky Way latte and it was very sweet. And I didn’t finish the whole thing. But it was it was it was good. It was good at the beginning.
Rob Broadfoot 3:32
If it’s freezing cold out if it’s freezing cold outside, you have to make the sound.
Don Mock 3:39
A little ASMR?
Rob Broadfoot 3:40
If it’s if it’s freezing cold outside, I could see how that might be a nice treat.
Don Mock 3:45
Yeah, but back to your point about international delight though. Like M&M, Snickers like all of that flavor. Like I don’t get that at all. Like, I like my coffee to taste like coffee. You know, like the first cup of coffee
Rob Broadfoot 3:57
Yeah I don’t want to have candy.
Don Mock 3:58
The first time you ever have a cup of coffee is disgusting, right? I mean, the first time I’ve do you remember I don’t remember What it was. But It was like, Oh, What is this
Rob Broadfoot 4:05
What’s kind of like the first taste of beer you had like oh this isnt very good
Don Mock 4:09
You drank it for the caffeine, right? I mean, it was like I think everyone’s kind of started drinking coffee in college. At least. My generation. Like, you know, we weren’t like coffee drink. I mean, maybe you got like a mocha or something in high school, you know? But also we’re old enough to know, you know, pre Starbucks. You know, you had like independent coffee roasters and stuff around town wherever you grew up. You know,
Rob Broadfoot 4:30
I didn’t drink coffee. I went on a coffee hiatus for like,
Don Mock 4:33
Dude, you didn’t drink coffee for like a decade. What brought you back to coffee? Besides the unbelievable deliciousness that it’s coffee
Rob Broadfoot 4:41
You know, I don’t know. And I don’t even remember the circumstances.
Don Mock 4:44
You drink a lot of tea. There’s lots of tea and tea can be caffeinated
Rob Broadfoot 4:47
I used to drink a lot of tea. But I don’t know. I think I just was like, You know What? I don’t know What it was. I think I just woke up one morning was like I kind of miss the taste of a warm coffee
Don Mock 4:57
How many cups of coffee do you drink a day now?
Rob Broadfoot 5:00
Right now I’m probably at two and a half. I’ll say a two and a half.
Don Mock 5:05
Okay. Do you have a cup of coffee before you get into work? Because you make a cup of coffee here.
Rob Broadfoot 5:08
I have a cup of coffee on the way. So I make my coffee out of my Keurig shout out. Yeah. An iced coffee because it’s hot out. One on the way. And then I have
Don Mock 5:19
But then you drink hot coffee here.
Rob Broadfoot 5:20
Usually one and a half here. Yeah, we don’t really have an ice situation here
Don Mock 5:23
I have one of these. I have one YETI of coffee. Basically every day, even on the weekends.
Rob Broadfoot 5:23
That’s probably 2. I mean, that’s a good 2 cups.
Don Mock 5:30
I don’t know What balance is this? This isn’t the gigantic YETI, but it’s not the small one.
Rob Broadfoot 5:34
No, but that’s probably two cups of coffee.
Don Mock 5:36
Yeah. Yeah, and this is plenty. This is good. You know, but I’m always disappointed at the end of the day when I pick this up to go home. And I have left some coffee in there. I didn’t drink my full cup of coffee and it disappoints me,
Rob Broadfoot 5:48
but I don’t have to have a cup of coffee either. Like I’m not like one of those like I can’t start moving until I have a cup of coffee. Like that’s not me at all. My wife is like that but I can’t.
Don Mock 5:58
This is gonna sound strange. I don’t drink a sip of this coffee until I get into the office. So Monday through Friday. I don’t drink like I will make the coffee. It will sit there I will bring it all the way here and then I drink it when I sit on my desk.
Rob Broadfoot 6:09
You don’t have a sip on the way?
Don Mock 6:10
No, I don’t drink it all the way.
Rob Broadfoot 6:12
Don Mock 6:12
I don’t know. I don’t have a long commute
Rob Broadfoot 6:14
Are you afraid you’re going to spill it.
Don Mock 6:15
I do not want to spill in the car. Oh god. Absolutely not. And then you told me the horror story of oh my lord
Rob Broadfoot 6:20
My daughter spilt the whole thing of coffee in my car. I mean, like, into every seam. It was everywhere.
Don Mock 6:27
I’d have to unbolt my seats.
Rob Broadfoot 6:29
You would have kick her out of the car while it was moving.
Don Mock 6:31
Probably yeah, I can’t handle the spilling but that’s a therapy conversation for another day. So Well, anyway, we weren’t going to talk about coffee, but somehow we got on to this delicious coffee. Do you have a favorite coffee or a coffee bran?
Rob Broadfoot 6:47
Well we use the Keurig stuff. no, I’m sorry. I’m lying. We use Nespresso. Nespresso. Nespresso is the coffee that we get.
Don Mock 6:57
It’s still a cup though.
Rob Broadfoot 6:58
It’s still one of those singles. Yeah, So we use that but if I if I’m gonna go somewhere and get coffee, Dunkin Donuts. Great coffee.
Don Mock 7:06
Wow, okay but do you do like it sweet or how do you do it?
Rob Broadfoot 7:07
I do a latte.
Don Mock 7:12
Do you really Dunkin latte?
Rob Broadfoot 7:13
But no flavor.
Don Mock 7:15
Okay, so no, like I want hazelnut or something. Okay, do you put cream in there.
No, lattes got the milk so
Oh right, Excuse me.
Rob Broadfoot 7:25
Dunkin Donuts has great coffee.
Don Mock 7:28
All right. Interesting. My favorite coffee. Do you have a favorite coffee bean though? It’s just one of the Nespresso things.
Rob Broadfoot 7:33
Yeah, just one of them.
Don Mock 7:35
We still have the old is a Cuisinart. I believe it’s Cuisinart. Like the glass jar. You grind your beans and put it in the thing you know, I mean, we’re old school and we drink a fair amount of coffee. And then Rach drinks coffee throughout the day and whatnot. You know so, but my hands down favorite brand of coffee is Pete’s coffee. Pete’s is my favorite. It’s a West Coast brand. Absolutely delicious. They have major decongestants is the is the specific bean and man, it is delicious. Yeah, it is absolutely delicious.
Rob Broadfoot 8:08
Whatever we have here is pretty good.
Don Mock 8:10
Mr. C? Yeah. But that’s I think that’s a Dunkin Donuts thing, isn’t it?
Rob Broadfoot 8:13
No, it’s like called the donut shop or something like that. I forget the brand. That’s pretty good that we got on here. But I’m not. I’m not a coffee connoisseur.
Don Mock 8:22
Okay. As long as you’re within striking distance
Rob Broadfoot 8:26
It’s fine. I’m not I’m not like a loyalist or anything like that.
Don Mock 8:31
Yeah, like, but how do we feel about Starbucks?
Rob Broadfoot 8:34
I don’t really like Starbucks coffee.
Don Mock 8:36
Okay, Well, Starbucks is notorious for having over caffeinated. Like everything is 200%. Caffeinated
Rob Broadfoot 8:42
tasting, and it’s, it’s just not I mean, I’ll drink it again. It’s within my, it’s fine. I’m not gonna throw up if I drink it or have a visceral, you know, reaction to it.
Don Mock 8:52
We’ve been doing a lot of Atlanta stuff. We had Caribou Coffee here for a long time, we had caribou all over the place. And then there still are a few Caribou’s, they did downsize a little bit, I feel like and some of those caribou turned into like Mexican restaurants, which is so funny, the log cabin sort of deal with it. But, but caribou always made a great cup of coffee here in town. You know, and I would prefer that over Starbucks. But you know, I mean, it’s hard to escape Starbucks they are everywhere.
Rob Broadfoot 9:19
I’m a sucker for the for the mom and pop little coffee shop. Like in our neighborhood. We have Kavarna shout Kavarna. and it’s just like, you know, it’s a little more or San Francisco. Coffee is pretty good. Coffee
Don Mock 9:30
pretty good. We’ve got Octane down the street too
Rob Broadfoot 9:34
I don’t think I’ve ever had that.
Don Mock 9:35
Yeah, it’s a little. Well, it depends on
Rob Broadfoot 9:37
The location is weird.
Don Mock 9:38
It’s not an easy in and out. So location matters, for sure.
Rob Broadfoot 9:43
Jittery Joe’s actually makes really good coffee they’ve been around for a long time.
Don Mock 9:50
Is that a bean or is that a place You go
Rob Broadfoot 9:52
It’s a place you go.
Don Mock 9:53
Yeah. Okay. All right. Yeah, coffee talk.
Yeah. All right. Well, should we transition to What we were actually going to talk about? Or should we do this entire podcast about coffee.
Rob Broadfoot 10:06
We’re gonna do coffee and Messi.
Don Mock 10:07
Yeah. Coffee and Messi. All right. So in a previous pod, we were chatting about Messi coming to America. Right, and the brand impact for that team. We talked about Instagram followers. We talked about maybe even valuation of the franchise itself, right ticket prices, ticket prices overnight. Yeah, all that good stuff. Right. So from the last time we’ve, we’ve talked about him, he has arrived.
Rob Broadfoot 10:07
He is risen.
Don Mock 10:31
He magically won an entire month long tournament, you know, not not single handedly, but you know, took the worst team in the league to wow, we just lifted a trophy first trophy in club history
Rob Broadfoot 10:48
and is now in the final for another one.
Don Mock 10:50
Exactly. Yes. The Lamar Hunt US Open Cup you know, there’s another one there’s a lot of there’s a lot of little trophies, little little tournaments here with with MLS, soccer and whatnot. Right. And, you know, now he’s getting his own documentary series on Apple TV. Right? The league has shifted all of his games to be non competitive. But like its own time slot. So that anyone can always watch Messi and it doesn’t conflict with any other programming, right? They’ve isolated him to his own time zone
Rob Broadfoot 11:26
Which really lends itself well to that deal that he struck for Apple TV streaming.
Don Mock 11:30
Rob Broadfoot 11:32
Yeah, it’s crazy to think that, you know, everybody when they first announced it, it was oh, my gosh, no way, you know, no way. This is crazy. And then I think you had a lot of people if you want to call them naysayers that will Oh, you know, he’s he’s over 35-36, he’s old… And blah, blah, blah, blah. Yeah, naysayers. And I will be damned if that guy didn’t come in and live up to the hype and you could not have scripted his arrival and his first game Any better.
Don Mock 12:05
Rob Broadfoot 12:06
I mean, and the way that he has been able to elevate his entire team now Joseph Martinez is activating again. And it’s so it’s been incredible. It’s been nothing short of like the perfect you literally could not have written it any better. And if you look at like, you know the impact that he’s had so far, I think I was reading the other day that like, well, you can’t buy Messi jerseys anywhere.
Don Mock 12:37
Adidas is sold out.
Rob Broadfoot 12:38
Adidas is backordered I think through mid October they said something like that.
Don Mock 12:43
I think the confluence of the Barbie movie and the pink inter Miami we have no pink
Rob Broadfoot 12:48
We’ve run out of pink there’s a pink shortage.
Don Mock 12:50
There’s no pink dye there’s no pink paint.
Rob Broadfoot 12:52
You can’t even listen to Pink music
Don Mock 12:55
And you do love Pink. You’re a Pink fan.
Rob Broadfoot 12:57
I love Pink. I’ve seen her in concert She’s amazing. Yeah, but but I think soccer.com Which is one of the big retail outlets obviously said that their top eight selling jerseys are all Messi, Messi Argentina, Messi Argentina PSG Barcelona all the all of them
Don Mock 13:15
Fascinating. I mean now is have we seen because we did a previous pod on What am I trying to say like spokespeople right into celebrity manner and celebrity endorsements and things like that, right? I mean, is he? It’s tough because we’re in the thick we’re in the eye of the storm right now. But I mean, is he the closest we’ve gotten right now this generation to like, What What Michael Jackson was or to I don’t want to go, I don’t wanna say Beatles.
Rob Broadfoot 13:44
Here’s who he is. I can tell you who he is. If I were to if I were to find the closest comparison, I would say at the height of his this other athletes success and fame and exposure and all that stuff would have been Lance Armstrong. When Lance was at the top of his game
Don Mock 14:03
That’s a great comparison.
Rob Broadfoot 14:04
He had won all the tours, seven in a row seven in a row, Postal Service kicking ass you had LIVESTRONG going. I mean, you had Nike, like
Don Mock 14:04
he had transcended his sport outside of just cycling.
Rob Broadfoot 14:19
had the fame. And then he had the talent to back it up, which is exactly What Messi has. Now we all know how Lance, crash and burn, story ended. let’s say hasn’t ended. It’s not over. But we know the turn that it took.
Don Mock 14:32
But his athletic career is over. Messi’s athletic career is not over yet
Rob Broadfoot 14:35
Correct. But I think at the height of their I mean, they’re similar in that they both have the fame and that and the talent to back it up. Yeah.
Don Mock 14:44
And Lance had a What we forget about here is is the tremendous international following that cycling has not dissimilar to what Messi has with soccer right in multiple time zones all over the world. People are tuning in to watch this one particular athlete
Rob Broadfoot 14:59
Well arguably both cycling and soccer are not U.S predominant sports I mean they’re just not
Don Mock 15:06
totally yeah that’s a really great point
Rob Broadfoot 15:09
Yeah he’s come in and and you know the other thing too I mentioned this the other day is a lot of people are going to say Wow, it really shines a spotlight on how I don’t want to say bad but the level of play well the the perception, your perception of the level of play in MLS as this guy is coming in and just obliterating entire teams single handedly or single footedly
Don Mock 15:09
Although he uses both feet because he scores with his left and his right
Rob Broadfoot 15:41
yeah, yeah, yeah, his left is the weapon.
Don Mock 15:47
Yeah. But you have online trolls that are like oh, it shows how bad MLS is the quality is terrible all that kind of stuff. What is your thought?
Rob Broadfoot 15:57
Well, Here’s my thought my thought is and we I think this will settle down a little bit as he settles into the league, and we start to get back to league play starting this weekend. People won’t be afraid to go after him. I don’t mean, go after him in a negative sense. But like so far it’s like he’s, it’s he’s got this force field around them and others players are terrified of him, or in awe of him. Or they don’t want to be the one to tackle him hard.
Don Mock 16:26
I mean, for anybody listening to this, who is not you know, familiar with sports at all. You’ve got that phrase ball watching right Where like, oh, you break down defensively. You’re just watching the ball. Yeah, that’s in football that’s in basketball. That’s whatever. It’s absolutely insane to watch literally, seven people running near him. But just staring at him
Rob Broadfoot 16:47
It’s like they are just running along side him because they want to watch him.
Don Mock 16:52
It’s very weird. So they’re, we’re, you know, even I think his competitors are starstruck, you know?
Rob Broadfoot 16:58
Oh, I think absolutely.
Don Mock 16:59
Yeah. It’s, it’s, it’s, you know, I’m going to tell my kids one day that I played with, you know, it’s that kind of stuff
Rob Broadfoot 17:05
Yeah, I mean, you had the last match. I mean, Bale is out there with his kids introducing his kids to Messi and, you know, it’s unbelievable. So you could say that, okay, well, you know, Is he is he that good? You you could put up the defense that no one’s coming after him. So we’re kind of giving him this freedom to run and do What he does well, but the flip side of that is set pieces which he’s absolutely dominated already. Everybody’s trying on a set piece. Because he’s not gonna get hurt.
Exactly he is that good.
He’s that good. He is the goat.
Don Mock 17:42
You know, now from a brand perspective I mean, brand advertising marketing you know, I would say smash hit homerun couldn’t do any better you know,
Rob Broadfoot 17:52
for everyone involved, Apple, Adidas, Miami, everyone.
Don Mock 17:55
Yeah, everyone Yeah, it’s it’s definitely lived up to the hype. I think you know, streaming is weird and that we grew up so you and you have a media background right. So used to Nielsen so used to ratings so used to understanding and tracking you know, media consumption in the world right then then we transition to digital advertising, right behavioral retargeting, and Google AdWords and all the stuff we do now, right? And hey, we can quantify that we can ROI that we can track that we’ve got metrics right? Now you’ve got Netflix, and you know, Paramount plus, and Max and Hulu. And it’s, oh, no, we don’t share any of that data. You know, it’s like Here’s What we do. We go Netflix, we go, oh, that’s the highest watched Netflix movie we’ve ever seen. Wow, okay, well, What does that mean? Like Nobody really knows.
Rob Broadfoot 18:41
Everybody just believes it.
Don Mock 18:42
Yeah, no one really knows What the metrics are. Right. And Apple TV not dissimilar right. Taking that same approach. And Apple TV. I think right now it’s it’s an interesting case study of the two halfs. We’re talking about the unbelievable success like oh my gosh, we have you know, they release we’ve never had better signups for MLS season pass. We’ve never got that. You know What I mean? Like everything’s everything’s going hunky dory. All the good stuff. Right.
Rob Broadfoot 19:07
For those who don’t know, Apple has the 10 year deal. exclusive deal with with MLS for the broadcast rights.
Don Mock 19:12
Correct. Globally, globally. So it’s, it’s already far surpassed that. We just all believe, Oh, this is amazing success story, right. Apple TV also was kind of part of the downfall of the PAC 12 out west for that whole college. I mean, if we want to transition Yeah, you know, college football really quick, you know, college football right now and and everybody says conference realignment but it’s really more conference consolidation in my opinion, but it’s all about the TV deal. The the broadcast deal, right? Which again, how many people watch ESPN how many people want you know, all that kind of stuff? Right? Well, they couldn’t secure their own deal and Apple TV was going to be part of the PAC 12 thing and all of the teams freaked out. Hey, I there’s no guarantee here you know What I mean. Like we’re gonna have to have you know, and boom, all these teams left for the guaranteed sort of scenario, right? It’s kind of a weird rabbit trail there.
Rob Broadfoot 19:29
Yeah. But I mean, you’re right in that it continues to We’re kind of in the middle of the chaos still right now. You’ve got everybody fighting with everybody you’ve got, you know, HBO turning into Max and folding and things and stuff.
Don Mock 20:18
We’ve got the writers on strike, you got the actors on strike, you got everybody on strike, because because they’re not seeing the numbers either.
Rob Broadfoot 20:24
But I still don’t understand back to to MLS and Apple. And I don’t know that anyone can explain this to me, maybe somebody can but why Miami was allowed to leverage Apple to put the deal together to bring Messi here. Doesn’t make sense to me. It seems highly unfair.
Don Mock 20:44
Well, you mean, in terms of favoritism? Yeah. Yeah. I mean, it’s the same history repeating itself with Beckham and LA. Yeah, I don’t know that there is a good answer to this. I think the truth will come out 10 years from now of how the deal actually happened.
Rob Broadfoot 21:00
But the Beckham deal was okay, you can you we will subsidize ownership of part of the team.
Don Mock 21:08
But why would he go to LA versus other teams? Isn’t that kind of What you’re saying? Like, why Miami get Messi versus any other team?
Rob Broadfoot 21:16
I’m saying why was Miami allowed to leverage Apple.
Don Mock 21:23
Yeah, the distribution partner?
Rob Broadfoot 21:26
To put the deal together. I mean, good on them. they did it first. And they pull it off. Yeah. I’ll tell you What, once this thing settles down. Everybody’s gonna go. Wait a minute. I feel like there’s a wait a minute. I mean, there are a lot of people a lot smarter than I am that worked on this. But like, the perception is like, wait a minute
Don Mock 21:42
Nobody understands Garber bucks and Tam and Gam and I’m so far down the soccer, you know, but like, the way the salary cap works, and, like, it doesn’t, it doesn’t really make any sense. They need to? Well, I shouldn’t say they need to, but like, it seems like it’s ripe for a simplification. Yeah. So. But if you think about franchises, you know, the rules were in place, and were built in, you know, call it 25 years or so ago, right? For success of the league, not success of the market. Right? Meaning, obviously, you have a cooked in advantage if you’re in New York or LA, right, because you have more media dollars, you have more people you have more potential for attendance, you know, I mean, like, and so your, your other franchises like a Columbus, Ohio has has, and this is What we see in baseball, right? I mean, you have a disadvantage, you know, like Oakland A’s, Pittsburgh Pirates. They can’t spend What the other markets can spend, right. So you had these you had the caps in place for, you know, to have the league survive, not necessarily have one or two markets thrive, but the rest of the league fold, right? Well, now we’re 25 years later. So it does seem ripe for Hey, someone change this.
Rob Broadfoot 22:52
I mean, I get it and MLS is still young, in a way meaning we’re still fighting for Hey, look at us over here we can we can play on the global stage. So I get it. Yeah. Anytime we can elevate the league and bring in you know, it’s better, everybody wins.
Don Mock 23:07
Oh, yeah. MLS is like a baby. I mean, you’ve got teams in Europe, where it’s like, oh, we’re the Brentford bees from like, 1886 Yeah, you know, or, like, we’ve got baseball teams that are from, you know, turn of the century, that type of thing. Right. So, but I think from a branding perspective, to try to bring this back a little bit to advertising and branding and whatnot, you know, we probably threw out some facts and figures about Instagram and how much they blew up. I mean, that’s been absolutely obliterated, you know, since we last talked about that evaluation of franchise through the roof. Yeah, you know, ticket prices through the roof, whether whether we want to pay for that or not, I mean, we are subsidizing Messi. Now, all the other teams now are helping to subsidize Messi, which is pretty funny, you know? And, you know, I hope that it continues. I mean, he’s, he’s incredible.
Rob Broadfoot 23:07
Well, the last anecdote about the power of the Messi brand, is, you know, as we mentioned, where we have season tickets and have founding members and all that good stuff, big fans, and my stepson Ian, who plays soccer and loves soccer, is now dead set on buying the Messi Jersey, Yeah, and he wants the Miami one, and I’m like, dude, you can’t go to my seats and sit I can’t sanction this
Don Mock 24:20
Do the World Cup winning Argentina one
Rob Broadfoot 24:22
That’s What I told him
Don Mock 24:24
And its a great looking Jersey
Rob Broadfoot 24:25
It’s a great jersey. get the blue and white stripes like it’s classic
Don Mock 24:28
it’s kind of five stripy with the stripes.
Rob Broadfoot 24:30
Yeah, but but he wants to bring an inner Miami Jersey into an Atlanta United seat so that is the power of the Messi Miami
Don Mock 24:38
well did you did you see I don’t know if this is fake or not but did you see on the socials the guy that has there was so they just played Nashville right for the league’s club right now and they’re there’s some guy getting killed on on the socials for wearing a Nashville jersey number 10 Messi on the back. And it was like
Rob Broadfoot 24:59
I’m surprised they even agreed to.
Don Mock 25:00
Well number one how did you even get that made? Because that’s a league rule. You’re not allowed to put another team player on it. Yeah. Because I remember going to our store to get well he hadn’t he hadn’t officially retired yet. so they were like, Hey, he could still get on another team we can’t do it. And I’m like, Oh, come on, you know, and they did it for me anyway, but yeah, but yeah, I was like, you know, so everyone was like, What is wrong with this guy? Like, this guy is unbelievably confused. Which it’s so funny. It almost makes me wonder if someone photoshopped that. You know What I mean?
Rob Broadfoot 25:36
Or he just made it at home. Or an Etsy purchase.
Don Mock 25:41
Oh, yeah. There you go.
Rob Broadfoot 25:42
Like an Etsy purchase. Yeah,
Don Mock 25:43
it’s just you know, it’s confusing, but hilarious. So yeah, the power of I mean, one man brand one man Wrecking Crew, you know, taken over. It’s pretty impressive to see. Pretty impressive.
Rob Broadfoot 25:54
That’s pretty impressive.
Don Mock 25:55
You know, What else is impressive?
Rob Broadfoot 25:56
Don Mock 25:57
Where people can find us online?
Rob Broadfoot 25:59
you guys are gonna love this. You can find us on the Internet at WWW. That’s worldwideweb
Don Mock 26:06
Wait don’t forget the http colon slash.
Rob Broadfoot 26:08
Yeah we are secure. Yeah. And let folks know we’re secure.
Don Mock 26:12
SSL cert on that site.
Rob Broadfoot 26:13
Yeah, www.mocktheagency.com. And then of course, on the socials @mocktheagency You can find us there. And yeah, we’re closing in on 100. So only a few more episodes, and we’ll see you for the centennial anniversary.
Don Mock 26:28
Thanks everybody. Bye.