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Done any interesting reading lately? We've read "The Phoenix Project" and learned some helpful principles that can help up continually improving our performance in the marketing department. So let's get going. We're about to go on a little literary journey. You may be thinking, "The Phoenix Project? Isn't that a book about IT?" Well, yes, you're not wrong there. But, trust us on this one, it's about as relevant to marketing as a trending hashtag or the latest SEO algorithm. The principles in this book are not just for the tech nerds. They're universal. And, they're about to make us... read more →

The 7 habits of highly effective people are: Habit 1: Be Proactive Habit 2: Begin With the End in Mind Habit 3: Put First Things First Habit 4: Think Win-Win Habit 5: Seek First to Understand, Then to Be Understood Habit 6: Synergize Habit 7: Sharpen the Saw Let's look at how these habits tie into marketing leadership. Habit 1: Be Proactive Focus and act on your controllables, not the things outside your control. To successfully lead and support your marketing department, you need to master the art of being proactive. Stephen Covey's first habit is an important tool and... read more →

Why would a marketing director be concerned about improving marketing department performance? So deadlines aren't missed, quality increases, and customers, executives and employees win. These are also reasons our clients hire MOCK, the Agency. In this post we'll cover: Leading so your marketing team will do better How to get great marketing out of your marketing team 7 habits of highly effective marketing leaders How to shape culture as a marketing director Things to look out for as a marketing director Purpose of a marketing department in business "Phoenix Project" Principles Applied to Marketing Department Improving Marketing Department Teamwork Prevent... read more →

When you're looking at how you can support your marketing department, it's important to look at the problems. Then you can evaluate the best solutions. Reducing craziness in the marketing department begins with figure out why things are so crazy and determining what steps you can take to calm things down. Things to think about - why is the marketing department crazy? The craziness in the marketing department can come from a variety of factors, ranging from poor communication and collaboration to unrealistic deadlines and high expectations. Many teams are focused on short-term gains and profits, instead of long-term strategies... read more →

Supplementing your marketing department is a great way to increase the effectiveness of your business's overall marketing strategy. Supplementing means hiring an outside designer or professional to fill in some gaps in your skill sets and knowledge. Not only do you have your home team that you can count on, but now you can expand without hopping through the corporate red tape in a flexible way to really boost your productivity and morale. However, as with any big decision, there are some important thing to think about when supplementing your marketing department. Key points to consider: Utilization - How will... read more →