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When it comes to understanding how to drive better marketing results, there's a lot of talk in the industry today about investing in strategy. But what does strategy mean? True marketing success requires more than just quality content—it takes an intentional approach that leverages data-driven insights and user research to inform decisions. You've got to pay attention to all your marketing options and keep improving as a marketing professional. Today a lot of marketing strategies involves using social media for increased reach. Introducing Strategy - What Does It Mean and Why Does It Matter Strategy is a term that we...
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As a marketing professional, you need to be creative in order to stand out from your competition. You need more than one skill. Improving these professional skills requires dedication and practice, but it is well worth the effort. You need to be able to think critically, analyze data, and come up with innovative ideas that capture your target audience's attention. Having the ability to be creative is essential in creating successful marketing campaigns. It's also something we are always aiming to improve at MOCK, the Agency. With the right approach, you can develop a unique voice that will attract more...
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Nobody wants to think about getting fired. The truth is, that if you don't measure up, your could get fired. In this document, we will explore some of the common reasons why marketing team members may be fired. If a marketer gets fired, it's usually because they're doing a bad job, they broke the rules, or they're difficult to work with as a person. Let's discuss this further. 1.Poor Performance One of the most common reasons why marketing team members are fired is due to poor performance. This can include not meeting targets, failing to produce quality work, or being...
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Are you a marketer who is striving to meet the needs of your manager or director? Understanding what matters to your marketing manager or marketing director is part of moving forward in your marketing career performance. Your manager wants to see results and growth, but also wants to be able to trust that you are doing your job effectively and that the team is running smoothly. Why understand the goals and objectives of your marketing manager? Knowing the goals and objectives of your marketing manager or director is essential for a successful working relationship. It allows you to align your...
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Every marketer has a different definition of what "success" means to them. Maybe it means climbing the corporate ladder, or it might mean holding down a great gig with an awesome work-life balance. Marketing career success is what each marketer/creative makes it. In this post, we'll go over some of the general categories of thought for what makes a marketing career worthwhile. We'll cover: Measuring Marketing Career Performance Improving Your Creative Marketing Skills as a Marketing Professional Marketers and Creatives: Surviving in Corporate Marketing Department Teamwork Work-Life Balance as a Marketer Marketing Campaign Management Measuring Marketing Career Performance Measuring marketing...
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Episode Transcript Keri Hart 0:19Alright episode 37. We're back and we have a very special visitor in the super expensive studio here today. We have our friend, Keri Hart, is joining us. Say hello, Keri. Hello Keri. Don Mock 0:30I love how everybody does that. It's like the running joke every time I say, say hello, whatever. Everybody says hello. Alright, first of all, thanks for popping by and doing the podcast. Super fun. Keri Hart 0:40Thanks for having me. Don Mock 0:40Yeah, we were just down the...
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If you’re feeling overwhelmed by managing all of the marketing department operations, don't worry; we've got you covered! Here are some helpful tips for making sure your marketing department runs like a well-oiled machine. The keys to smoother marketing department operations include clear communication and working towards clearly defined goals. Whether you’re a seasoned marketing director who has been in the field for decades, or just starting out on your journey to success, one thing is certain: running an effective and efficient marketing department is No. Easy. Feat. Let's get started simplifying things for you so you can get started...
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Are you a marketing director who feels like you're constantly attending meetings? Do you feel like your to-do list is never-ending and you're always behind? If so, don't worry - you're not alone. According to a recent study, the average person spends 31 hours each month in meetings. That's almost an entire day every week! Improving your marketing department includes improving your efficiency and that means narrowing down meetings to only the ones you really need to have. If you're feeling overwhelmed by meeting invites, there are some things you can do to try to prevent death by meetings as...
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When it comes to shaping culture and supporting the marketing department, marketing directors have a lot of power. After all, marketing is all about persuasion and influence. And what could be more influential than shaping the way your company's employees think and behave? Of course, this is easier said than done. But with a little thought and effort, it CAN be done. Here's how: 1. See the problem: The first step to shaping culture is to see the problems that need to be fixed. This could be anything from poor communication to a lack of diversity. 2. Take ownership of...
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Done any interesting reading lately? We've read "The Phoenix Project" and learned some helpful principles that can help up continually improving our performance in the marketing department. So let's get going. We're about to go on a little literary journey. You may be thinking, "The Phoenix Project? Isn't that a book about IT?" Well, yes, you're not wrong there. But, trust us on this one, it's about as relevant to marketing as a trending hashtag or the latest SEO algorithm. The principles in this book are not just for the tech nerds. They're universal. And, they're about to make us...
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