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When it comes to establishing a strong identity and presence, branding is a crucial aspect for small businesses. The strategy and graphic design are immensely important for those meaningful first impressions. However, one recurring question that arises is, "How much does branding cost for a small business?" In this blog post, we will explore the factors that influence branding costs and provide insights into pricing trends for 2023. From understanding branding package pricing and brand strategy costs to exploring the cost of brand books and identity materials, we'll cover all you need to know about the cost of branding for...
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Episode Transcript Don Mock 0:21We're at episode 88. We're back, Rob. Rob Broadfoot 0:22We are back. I'm back. Don Mock 0:24I know which is exciting. Super exciting. I missed this. Rob Broadfoot 0:27I know. Went to a wonderful little vacation and now I'm back and ready to talk about the things that the people want to hear about. Don Mock 0:32What do they want? I mean, what do people want to hear about? Rob Broadfoot 0:35They want to hear about breaking news. Don Mock 0:37Okay, drumroll please. Rob...
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Branding and marketing are essential elements in the success of any business. They help create awareness, establish a company's identity, and build customer loyalty. But when is the right time to focus on branding and marketing in a company's life? The answer is now. As soon as a company is established, it should start building its brand and implementing advertising and marketing strategies. Branding and marketing should not be an afterthought or something to consider later on. The earlier a company focuses on these aspects, the better chances it has for success. The Importance of Branding and Marketing Before we...
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If your branding and marketing efforts are falling short, it's time to take a closer look at your approach and make the necessary improvements to transform your brand. If you're wondering how to fix your company's branding and marketing, the biggest thing you need to do is to focus on your target audience. Who are you trying to reach with your messaging and what do they care about? Understanding your audience's needs and values is key to creating a strong brand that resonates with them. Let's talk more about branding and how you can improve yours. How can a company...
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We've all seen once-thriving brands lose their footing and struggle to maintain relevance. It's sad to see these giants fall and become struggling brands with untapped potential, as we call it. But in the midst of this decline, there is a glimmer of hope. These brands still have the potential to be transformed, make a comeback and regain their former glory. Let's talk about why they're struggling and what steps they could take to get back in the game, if they invest the time and energy. 1.Barnes and Noble With the rise of e-books and online retailers like Amazon, Barnes...
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Giving your brand a facelift is a little bit different than a rebrand. A brand facelift involves making subtle updates to the existing brand elements rather than completely transforming them like you would in a full rebranding. To do it will, pay attention to brand facelift dos and don'ts, and make sure you're following best practices for a successful facelift. These include doing the necessary research and planning before you act, and remembering NOT to rush the process or make really big changes. What is a Brand Facelift? A brand facelift is a process of updating a company's branding elements, such...
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Your brand is the face of your company, and maintaining an up-to-date marketing approach can help ensure that your business remains at the forefront of consumers' minds. The importance of updating your brand cannot be overstated as it directly impacts your company's bottom line and overall success. In today's fast-paced and ever-changing business landscape, staying relevant is part of how you will survive and thrive or die out. Why is Brand Marketing Important? Brand marketing is the process of promoting your brand to create awareness, build loyalty, and drive sales. It is essential for several reasons. A strong brand can...
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Companies like Apple, Nike, and Coca-Cola have built their businesses on the foundation of powerful branding and effective marketing. Their growth and profitability are a testament to the importance of these aspects. How do you go about empowering your company through branding and marketing? The key is really to know who you are as a brand and communicate it well. Let's dig deeper to learn how to do this well and increase your company's market share. How Can Strong Branding Help Your Company? A strong brand can have a significant impact on your company's overall success. Here are 5 ways...
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Episode Transcript Don Mock 0:20All right, episode 72. We're back and we're back with my favorite person. Zoe Mock 0:24Favorite person? Don Mock 0:25Zoe Mock. Zoe Mock 0:26That's such a big compliment. Don Mock 0:27I know, isn't that exciting? I love hanging out. Super fun. Super fun. Zoe Mock 0:30Dare I say, favorite child? Don Mock 0:32Dare I… nooo. Zoe Mock 0:33No. Don Mock 0:34No, no, I love everyone. Zoe Mock 0:36If I say curse words on the podcast, then one of them won't hear it. So it's...
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Great branding propels a business forward. Bad branding events can have a devastating impact on the reputation of a company. Responding to bad branding events can yield the success to destruction of a brand's reputation. A classic example is Snapple’s giant popsicle melting incident in downtown Manhattan way back in 2002. This event quickly went viral, leaving an indelible mark on the brand and its products for years to come. The incident showed that even with careful planning, unexpected disasters can still occur - resulting in significant damage to an organization's public image and trustworthiness. To prevent such disasters from...
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