What to Look Out For When Updating Your Business or Brand   Rebranding is an opportunity to redefine your company's identity, reach new customers, and stay relevant in a competitive market. However, a brand transformation also comes with its fair share of risks. If you don't watch out for refreshing ad rebranding pitfalls,  you could end up hurting your business instead of boosting it. You may end up damaging your brand's reputation and alienating your existing customer base, instead of empowering your business. In this blog post, we'll explore the common pitfalls to avoid when updating your business or brand, to help... read more →

When it comes to establishing a strong identity and presence, branding is a crucial aspect for small businesses. The strategy and graphic design are immensely important for those meaningful first impressions. However, one recurring question that arises is, "How much does branding cost for a small business?" In this blog post, we will explore the factors that influence branding costs and provide insights into pricing trends for 2023. From understanding branding package pricing and brand strategy costs to exploring the cost of brand books and identity materials, we'll cover all you need to know about the cost of branding for... read more →

We've all seen once-thriving brands lose their footing and struggle to maintain relevance. It's sad to see these giants fall and become struggling brands with untapped potential, as we call it. But in the midst of this decline, there is a glimmer of hope. These brands still have the potential to be transformed, make a comeback and regain their former glory. Let's talk about why they're struggling and what steps they could take to get back in the game, if they invest the time and energy. 1.Barnes and Noble With the rise of e-books and online retailers like Amazon, Barnes... read more →

Your brand is the face of your company, and maintaining an up-to-date marketing approach can help ensure that your business remains at the forefront of consumers' minds. The importance of updating your brand cannot be overstated as it directly impacts your company's bottom line and overall success. In today's fast-paced and ever-changing business landscape, staying relevant is part of how you will survive and thrive or die out. Why is Brand Marketing Important?   Brand marketing is the process of promoting your brand to create awareness, build loyalty, and drive sales. It is essential for several reasons. A strong brand can... read more →