Search Results for: brand transformation

What to Look Out For When Updating Your Business or Brand   Rebranding is an opportunity to redefine your company's identity, reach new customers, and stay relevant in a competitive market. However, a brand transformation also comes with its fair share of risks. If you don't watch out for refreshing ad rebranding pitfalls,  you could end up hurting your business instead of boosting it. You may end up damaging your brand's reputation and alienating your existing customer base, instead of empowering your business. In this blog post, we'll explore the common pitfalls to avoid when updating your business or brand, to help... read more →

When it comes to establishing a strong identity and presence, branding is a crucial aspect for small businesses. The strategy and graphic design are immensely important for those meaningful first impressions. However, one recurring question that arises is, "How much does branding cost for a small business?" In this blog post, we will explore the factors that influence branding costs and provide insights into pricing trends for 2023. From understanding branding package pricing and brand strategy costs to exploring the cost of brand books and identity materials, we'll cover all you need to know about the cost of branding for... read more →

We’ve all seen it. Once-powerful companies fading into the background. Once-household names now overlooked. But behind every struggling brand with untapped potential lies an opportunity to be transformed. These businesses may have lost relevance, but they haven’t lost all value. They still have assets, history, and trust. What’s missing? A sharp understanding of why they’re struggling—and a focused strategy for how to climb back. Let’s look at three real-world brands—Barnes & Noble, Kodak, and JCPenney—and break down the marketing and branding moves that could bring them back to life. From Big Box to Local Culture Hub What Went Wrong Barnes... read more →

Your brand is the face of your company, and maintaining an up-to-date marketing approach can help ensure that your business remains at the forefront of consumers' minds. The importance of updating your brand cannot be overstated as it directly impacts your company's bottom line and overall success. In today's fast-paced and ever-changing business landscape, staying relevant is part of how you will survive and thrive or die out. Why is Brand Marketing Important?   Brand marketing is the process of promoting your brand to create awareness, build loyalty, and drive sales. It is essential for several reasons. A strong brand can... read more →