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In today's competitive market, selling a creative idea can be just as challenging - or more challenging! - as selling a physical product. It's one thing to sell a physical object you can demonstrate and hold in your hand, but how do you sell creative ideas and get paid appropriately. Whether you're an entrepreneur with a groundbreaking concept or a creative professional looking to pitch ideas to companies, you've gotta know how to get your idea to actually sell. In this blog post, we'll explore the essential ways to pitch an idea to a brand or company, with a focus...
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In an ever-evolving digital landscape, the question of whether graphic design has a future becomes increasingly relevant. As technology continues to advance at an unprecedented pace, it is natural to wonder how these advancements will impact the field of graphic design. Graphic Design in the Next 10 years: Embracing Change As we look into the next decade, one thing becomes clear – graphic design will undergo a significant transformation. It is important to recognize that this transformation does not necessarily mean the extinction of graphic designers. Instead, it presents an opportunity for adaptation and growth. Future of Graphic Design AI:...
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The Adidas logo is an iconic symbol that has become synonymous with innovative sportswear, fashion, and a global lifestyle brand. Beyond its stylish design, many people are curious about the story behind the logo, its worth, ownership, trademark status, and the reasons for its remarkable success. What can we learn from Adidas, whether we are just beginning the branding process, or looking at investing in a rebrand? In this blog post, we'll delve into the fascinating history, meaning, and significance of the Adidas logo, while also answering the burning questions surrounding it. Adidas Logo Original The original Adidas logo featured...
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A marketing director is not just a title. It's a role that demands leadership, finesse and strategic thinking. Your task is to promote not just the brand, but also pay attention to who you're leading and bring out the best in each member. YOU are the crisis manager, handling situations with employees that can range from minor misunderstandings to major conflicts. This requires a deep understanding of human behavior, excellent communication skills and the ability to make swift, yet well-thought-out decisions. Your role is both important and complex. You need to blend creativity with practicality in a way that drives...
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When it comes to iconic brand logos, few are as recognizable as the Nike swoosh. They are at the top, in terms of branding success, along with brands like Coca-Cola, Apple, and Adidas. This simple yet powerful symbol has become synonymous with athletic excellence and style. But have you ever wondered how much the Nike logo is worth? In this blog post, we'll delve into the value of the Nike logo, explore its original intent, uncover its meaning, and trace the fascinating origins of this symbol. How valuable is the Nike logo? The Nike logo is not just a visual...
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The Apple logo, a simple yet iconic image of an apple with a bite taken out of it, is instantly recognizable worldwide. But have you ever wondered how much this famous logo is actually worth? A logo can't be measured in monetary worth on its own, but we can look at it in terms of the company it represents. The Apple logo has become synonymous with innovation, quality, and the cutting-edge technology that Apple Inc. represents. Apple is currently valued at around $3 trillion, making it the most valuable company in the world by market cap. It's logo, as part...
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The Coca-Cola logo is undeniably one of the most recognizable and iconic symbols in the world. It's joined brands like Nike and Apple, whose logos are world-recognized. With its timeless design and rich history, it has become a global symbol of refreshment, happiness, and the Coca-Cola brand itself. In this blog post, we will jump into the worth of the Coca-Cola logo, explore its meaning, trace its evolution throughout history, and unravel the reasons behind its enduring fame. How much is the Coca-Cola logo worth? Contrary to what one might expect, the Coca-Cola logo was actually created by Frank M....
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Striking the right balance between attracting new customers while retaining old one is a complex process. As a business owner, your ultimate goal is to grow your customer base, but at the same time, you don't want to lose existing customers along the way. It all starts with branding: understanding the needs and preferences of your target audience, both new and existing. Then tailor your strategy accordingly. In this article, we explore these challenges and explore strategies to effectively navigate the intricate dynamics of customer attraction and retention. We will explore the following questions: Is it cheaper to attract new...
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Unveiling the Costly Emblem of Symantec When it comes to logo design, some companies spare no expense to create a visual representation that embodies their brand identity and captures the attention of consumers worldwide. What is the most expensive logo in the world? Since the value of a logo is really in it's influence, you can't really determine "expensiveness" by how much they cost to make. Some logos and brands have more reach and influence, and so the worth of their logo can be deemed to be higher than others. One such example is the logo of Symantec Corporation, a...
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Welcome our latest blog post, where we dive into the fascinating world of logo design and tackle a question that often perplexes both clients and designers alike: What is a good price for a logo design? Let's talk about logo design pricing. In this article, we'll explore the factors that influence the cost of a logo, discuss the different pricing models employed by designers, and provide you with valuable insights to help you determine what constitutes a fair and reasonable price for your logo design needs. So, if you're curious about the economics behind logo design, buckle up and join...
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