As a freelance graphic design professional, determining your rates can be a challenging task. Let's help you figure out, "How much should I charge as a freelance graphic designer?" As a freelance graphic designer, you should consider charging within the range of $20 to $150 per hour, depending upon your experience, skills, and the complexity of the project. The average hourly rate for graphic designers in the United States is approximately $45. Like any job, graphic design can be hard work. Let's look at how you can begin charging for your work. Graphic Designer Rates Per Hour One common approach... read more →

Are you passionate about graphic design but unsure if you need to pursue a formal education to master the craft? Is it possible to learn graphic design on your own, without going to college or design school? The answer might surprise you - it is absolutely possible to learn graphic design on your own! Thanks to the digital world we live in, there are endless resources available online for self-directed learning. With determination, discipline, and the right resources, you can acquire the skills needed to excel in this creative field. Can I Study Graphic Design from Home? The internet has... read more →

Are you a talented graphic designer looking to monetize your skills? Wondering, "How can I sell my graphic designs online?" The good news is that there are several platforms available that make it easy for you to showcase and sell your graphic designs. These include online marketplaces, print-on-demand services, and more. In this article, we will discuss some of the best ways to sell your graphic designs online. Selling your designs to companies If you're interested in selling your designs directly to companies, there are a few avenues you can explore. One option is to reach out to businesses and... read more →

Due to the evolution of technology and the rise of data-driven marketing, TV ads are no longer just a shot in the dark. Companies now have the ability to target their television advertisements to specific audiences, ensuring that their brand's message reaches the right people at the right time. How are TV ads targeted? TV ads are targeted by leveraging viewer data such as demographics, behavior, and preferences, which enables advertisers to deliver personalized ads to specific audience segments. Does everyone see the same commercials? Gone are the days when everyone watching the same TV program would see the exact... read more →

With the rise of digital platforms and the need for visually appealing content, graphic design has become a lucrative option for those with artistic skills. Is graphic design a good side hustle? Yes, graphic design can be an excellent side hustle. This is due to: the increasingly digital nature of contemporary business the high demand for compelling visual content and the flexibility it offers in terms of working hours and location. Let's look at how a creative person could go about making money as a graphic designer. How to Make Money on the Side as a Graphic Designer Now that... read more →

Rebranding gives businesses a new identity and allows them to stay relevant, connect with new audiences, and revitalize their brand image. But what are the disadvantages of rebranding? Rebranding can also lead to significant risks such as alienating existing customers, incurring high costs, and potentially diluting the brand's original message or values. But we're seen companies in Atlanta and across the country benefit from rebranding, as well. Let's look at the risks involved to help you make your decision. Risks of Rebranding   Rebranding comes with risks just like everything in life. Here are things to watch out for: Loss of... read more →

Rebranding can be a powerful way for small businesses to revitalize their image and attract new customers. However, one question that often arises is, "How much does it cost to rebrand a small business?" On average, the cost oF rebranding a small business can range from $20,000 to $50,000, depending on the depth of the rebranding process and the size of the business. This means is can be less (as long as $5,000 to $10,000) or more (over $50,000) depending on the exact size of your business and your rebranding needs. Understanding the scope of rebranding   Rebranding goes beyond changing... read more →

When it comes to rebranding, one of the most common questions that arises is, "How much should a rebrand cost?" The answer to this question is not as straightforward as we would like it to be. The cost of a rebrand can vary significantly depending on various factors such as the scope of the project, the size of the company, and the extent of the changes required. This will vary with how often your company has refreshed its brand. How much does a rebranding package cost?   The cost of a rebranding package can range anywhere from a few thousand dollars... read more →

Rebranding is a strategic decision that can significantly impact a company's image, identity, and market positioning. But how often do companies rebrand, and why do they do it? In the fast-paced world of big businesses, a whopping 74% of the top S&P 100 companies have gone through a makeover within just seven years. A significant portion of businesses recognize the importance of periodically evaluating and refreshing their brand to stay relevant in the marketplace. But not every makeover story ends happily. Just ask Gap and Mastercard, who faced major backlash when they changed their logos. So, if you're thinking about... read more →

A Branding Director is important for shaping the public perception and identity of a company. But exactly what does a branding director do? A Branding Director is responsible for: developing and implementing branding strategies maintaining brand integrity across all company marketing initiatives and communications and managing a team of marketing professionals to ensure a consistent and effective brand message. Let's learn more about this important role. Director or Brand Management What's your job description? A branding director is responsible for overseeing all aspects of a company's brand strategy and ensuring that it aligns with the organization's goals and values. They... read more →