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Due to the evolution of technology and the rise of data-driven marketing, TV ads are no longer just a shot in the dark. Companies now have the ability to target their television advertisements to specific audiences, ensuring that their brand's message reaches the right people at the right time. How are TV ads targeted? TV ads are targeted by leveraging viewer data such as demographics, behavior, and preferences, which enables advertisers to deliver personalized ads to specific audience segments. Does everyone see the same commercials? Gone are the days when everyone watching the same TV program would see the exact...
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With the rise of digital platforms and the need for visually appealing content, graphic design has become a lucrative option for those with artistic skills. Is graphic design a good side hustle? Yes, graphic design can be an excellent side hustle. This is due to: the increasingly digital nature of contemporary business the high demand for compelling visual content and the flexibility it offers in terms of working hours and location. Let's look at how a creative person could go about making money as a graphic designer. How to Make Money on the Side as a Graphic Designer Now that...
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Rebranding gives businesses a new identity and allows them to stay relevant, connect with new audiences, and revitalize their brand image. But what are the disadvantages of rebranding? Rebranding can also lead to significant risks such as alienating existing customers, incurring high costs, and potentially diluting the brand's original message or values. But we're seen companies in Atlanta and across the country benefit from rebranding, as well. Let's look at the risks involved to help you make your decision. Risks of Rebranding Rebranding comes with risks just like everything in life. Here are things to watch out for: Loss of...
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Rebranding can be a powerful way for small businesses to revitalize their image and attract new customers. However, one question that often arises is, "How much does it cost to rebrand a small business?" On average, the cost oF rebranding a small business can range from $20,000 to $50,000, depending on the depth of the rebranding process and the size of the business. This means is can be less (as long as $5,000 to $10,000) or more (over $50,000) depending on the exact size of your business and your rebranding needs. Understanding the scope of rebranding Rebranding goes beyond changing...
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Rebranding is a strategic decision that can significantly impact a company's image, identity, and market positioning. But how often do companies rebrand, and why do they do it? In the fast-paced world of big businesses, a whopping 74% of the top S&P 100 companies have gone through a makeover within just seven years. A significant portion of businesses recognize the importance of periodically evaluating and refreshing their brand to stay relevant in the marketplace. But not every makeover story ends happily. Just ask Gap and Mastercard, who faced major backlash when they changed their logos. So, if you're thinking about...
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When it comes to rebranding, one of the most common questions that arises is, "How much should a rebrand cost?" The answer to this question is not as straightforward as we would like it to be. The cost of a rebrand can vary significantly depending on various factors such as the scope of the project, the size of the company, and the extent of the changes required. This will vary with how often your company has refreshed its brand. How much does a rebranding package cost? The cost of a rebranding package can range anywhere from a few thousand dollars...
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A Branding Director is important for shaping the public perception and identity of a company. But exactly what does a branding director do? A Branding Director is responsible for: developing and implementing branding strategies maintaining brand integrity across all company marketing initiatives and communications and managing a team of marketing professionals to ensure a consistent and effective brand message. Let's learn more about this important role. Director or Brand Management What's your job description? A branding director is responsible for overseeing all aspects of a company's brand strategy and ensuring that it aligns with the organization's goals and values. They...
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In today's digital age, businesses are constantly seeking ways to improve their operations, expand their reach and increase revenue. Spending wisely is vital. So why do companies partner with agencies? Agencies offer specialized branding, marketing, and graphic design services and expertise in various areas such as advertising, design, public relations, and more. These partnerships can provide many benefits for businesses looking to improve their overall performance and achieve their goals. Why do companies hire marketing agencies? 1. Expertise and Specialization Agencies are made up of professionals who possess deep knowledge and experience in various areas of marketing, such as: graphic...
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Contrary to popular belief, rebranding does not always guarantee success. Why is rebranding not always successful? Rebranding may not always work because it can push away current customers or fail to attract new ones if not done well. It can also be seen as a way to distance the company from bad press instead of a genuine attempt to improve. While the time may have come for rebranding your business, let's look at some pitfalls so you can see what to watch our for. Does Rebranding Always Work? Rebranding can be a powerful tool when executed correctly, but it is...
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When it comes to rebranding your website, there are several factors that can influence the cost. The extent of the rebrand, the complexity of the website, and the expertise required all play a role in determining the final price. How much does it cost to rebrand a website? The cost to rebrand a website can widely vary from as low as $1,000 for a small, basic website, to well over $100,000 for a large, complex one requiring highly specialized expertise. How much does a website cost? The cost of a website can vary depending on the platform and features you...
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