A Branding Director is important for shaping the public perception and identity of a company. But exactly what does a branding director do? A Branding Director is responsible for: developing and implementing branding strategies maintaining brand integrity across all company marketing initiatives and communications and managing a team of marketing professionals to ensure a consistent and effective brand message. Let's learn more about this important role. Director or Brand Management What's your job description? A branding director is responsible for overseeing all aspects of a company's brand strategy and ensuring that it aligns with the organization's goals and values. They... read more →

When it comes to rebranding your website, there are several factors that can influence the cost. The extent of the rebrand, the complexity of the website, and the expertise required all play a role in determining the final price. How much does it cost to rebrand a website? The cost to rebrand a website can widely vary from as low as $1,000 for a small, basic website, to well over $100,000 for a large, complex one requiring highly specialized expertise. How much does a website cost?   The cost of a website can vary depending on the platform and features you... read more →

Contrary to popular belief, rebranding does not always guarantee success. Why is rebranding not always successful? Rebranding may not always work because it can push away current customers or fail to attract new ones if not done well. It can also be seen as a way to distance the company from bad press instead of a genuine attempt to improve. While the time may have come for rebranding your business, let's look at some pitfalls so you can see what to watch our for. Does Rebranding Always Work?   Rebranding can be a powerful tool when executed correctly, but it is... read more →

Brand elements play a vital role in establishing a brand's identity and connecting with its target audience. But what are the six criteria for developing brand elements? The six criteria for developing brand elements are memorability, meaningfulness, likability, transferability, adaptability, and protectability. These are key qualities for whatever graphic design or branding you're doing. We pay attention to them no matter what kind of Atlanta-based business or nationwide company we are workong for.Let's talk more about what is takes to develop a brand. What are the Criteria for Developing a Brand? The six criteria for developing brand elements are essential... read more →

Television advertising has become an integral part of our modern consumer culture, bombarding us with catchy jingles, memorable slogans, and persuasive visuals. But have you ever wondered, "When did TV advertising start?" TV advertising started in the late 1940s and early 1950s, as television sets became more common in households across the United States. As TV ownership grew rapidly during this time period, companies saw an opportunity to reach a wide audience through this new medium. What Was the First Thing Advertised on TV? The first-ever product to be advertised on television was Bulova watches. On July 1, 1941, during... read more →

Television advertising has long been a popular medium for businesses to reach a wide audience. But what are the disadvantages of TV advertising? One of the main disadvantages of TV advertising is its high cost, which may be prohibitive for small businesses. Let's dig a little deeper into TV advertising. What is TV Advertising? TV advertising refers to the promotion of products or services through television channels. It involves creating visually compelling commercials that are aired during breaks in regular programming. TV advertising has been around since the start of television broadcasting and has evolved over the years with the... read more →

Wondering "What is TV advertising called?" Television advertising is often referred to as TV commercials or TV spots. It remains a prominent method in the marketing toolkit for businesses of all sizes. TV advertisements have the ability to stir emotions and influence consumer behavior, making them a highly effective advertising medium. What Type of Marketing is TV Commercials? When it comes to TV advertising, it falls under the umbrella of traditional marketing. Traditional marketing refers to any form of promotion that has been used before the advent of digital marketing channels. TV commercials are a popular and effective form of... read more →

Television advertisements are a key vehicle for companies to promote their products and services to a wide audience. But, how do TV ads work? TV advertisements work by using a combination of visual and audio elements to capture the attention of viewers and deliver a persuasive message. They are typically shown during commercial breaks in between TV shows or movies, with the goal of reaching as many potential customers as possible. One of the main strategies used in TV advertising is creating an emotional connection with the audience. Advertisers often use relatable characters, humor, or heartwarming stories to evoke emotions... read more →

When it comes to advertising, businesses are constantly looking for effective ways to reach their target audience and drive sales. One strategy that has gained popularity in recent years is the use of DRTV campaigns. What is a DRTV campaign? DRTV stands for Direct Response Television, and as the name suggests, it is a type of advertising that aims to elicit an immediate response from viewers. Unlike traditional TV commercials, which are primarily focused on brand awareness, DRTV campaigns have a clear call to action, such as "Call now to order" or "Visit our website." These campaigns typically utilize a... read more →

Many of us remember the Pillsbury Doughboy, or the Energizer Bunny, or even the GEICO Gecko. Who makes TV advertisements? These memorable characters have been brought to life by the creative minds of advertising agencies who are responsible for producing TV advertisements. Let's learn more about these brilliant people. Who Writes TV Ads? At the core of every effective TV ad is a well-crafted script that captures the essence of the brand and communicates its message effectively. Who makes the advertisements? This task often falls into the hands of arm directors and copywriters who specialize in persuasive storytelling. These wordsmiths... read more →