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Are you considering rebranding your business but unsure about the costs involved? Rebranding can be an exciting and transformative process, but it's important to understand the financial implications before diving in. In this blog post, we will explore the various factors that contribute to the cost of rebranding and provide insights on budgeting for a successful rebrand. Understanding Rebranding Costs The cost of rebranding a business can vary greatly depending on several factors, such as the size of the company, the extent of the rebrand, and the resources required. While it's difficult to provide an exact figure without knowing the...
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A good logo is kind of like a diamond. It basically lasts forever (unless you rebrand, of course). But do logo designers get royalties for their designs? Typically, logo designers do not receive royalties for their designs. For example, the original Nike logo was created for just $35 in 1971, and its designer Carolyn Davidson never received any royalties despite the logo becoming one of the most well-known and successful designs in history. When we create logos at Mock, the Agency, we don't always know the reach the logo will have. Our goal is to design every logo like it's...
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In the dynamic landscape of branding, logos serve as the visual cornerstone of a company's identity. However, as times change, so do branding needs. The question arises: How much of a logo needs to be changed to keep it relevant without losing its essence? To keep a logo relevant while staying true to its roots, it's about finding the sweet spot between updating its look for today's audience while holding onto what makes it recognizable and unique. Let's delve into this essential aspect of brand identity evolution. How often should a logo be changed? Deciding how often to change your...
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As an entrepreneur or business owner, creating a unique and memorable logo is essential for establishing a strong brand identity. However, before finalizing your logo design, you need to make sure that it isn't already taken by someone else. It may seem original in your area, but it doesn't mean it is. There are hundreds of thousands of logos just in Atlanta, and the same is true other cities across the world. In this blog post, we will explore various methods to help you determine if your logo is already in use. We'll also address the importance of ensuring your...
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When it comes to establishing a strong identity and presence, branding is a crucial aspect for small businesses. The strategy and graphic design are immensely important for those meaningful first impressions. However, one recurring question that arises is, "How much does branding cost for a small business?" In this blog post, we will explore the factors that influence branding costs and provide insights into pricing trends for 2023. From understanding branding package pricing and brand strategy costs to exploring the cost of brand books and identity materials, we'll cover all you need to know about the cost of branding for...
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Have you ever wondered why logos come with a hefty price tag? It's not uncommon for businesses to question the cost of logo design. After all, it's just a small graphic that represents their brand, right? Well, not quite. Logo design is more than just creating a visual identity for a business. It requires careful thought, creativity, and graphic design expertise. In this blog post, we'll explore the reasons behind the seemingly high costs of logo design and why it's worth the investment. The Power of a Logo A logo is often the first thing people notice about a brand....
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A caring and skilled graphic designer will be up front with you about everything. It's very important for clients to have a comprehensive understanding of what they're paying for with their logo design. What is included in a logo package? A logo package encompasses the deliverables and assets that accompany the logo design, ensuring consistency across various applications. In this blog post, we will explore the key elements of a logo package and discuss how to create an effective package for your clients. From logo package examples and pricing to branding packages and brand identity, we'll cover it all to...
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When it comes to creating a logo for your business or brand, you might be wondering, "How much does a logo usually cost?" It can range from a few hundred to several thousand dollars. Why such a broad range? The cost of a logo design typically varies depending on factors such as the designer's experience, the complexity of the design, and the scope of the project. Designing logos is an important part of graphic design, that influence a brand's identity for years to come. Let's look at the factors that influence logo design pricing and provide insights into the various...
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In today's fast-paced business landscape, companies constantly face the challenge of staying ahead of the competition and achieving sustainable growth. One of the most effective ways to accomplish this is by partnering with marketing and creative agencies that offer innovative solutions, cutting-edge strategies, and top-notch creative talent. Are you wondering why this partnership is really necessary? In this blog post, we aim to answer these questions you may have: How a marketing agency helps to grow your business?What is the benefit of having marketing agency?How do companies like MOCK, the agency drive business growth? Let's get ready for your most...
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Episode Transcript Don Mock 0:19All right, episode 76. We're back and we're back with a special guest and a special friend, J. Gonzo. Say hello, J. Gonzo. J. Gonzo 0:25Hey, how's it going, everybody? Don Mock 0:27All right. I don't even know how to do an intro for you, to tell you the truth. Because you are a renaissance man. J. Gonzo 0:33Multi-hyphenate, I think, is what we call that these days. Don Mock 0:35Yeah, and I don't even know how long we've known each other. It's been...
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