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Sales Collateral

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I want sales, you want sales, we all want sales! But how do we get there? Everybody wants to make the sale, land the deal, get the project, the list goes on... But not everybody is willing to invest the energy and money necessary to put their product or service where it's going to be effective. Or they put it out there, but it's poorly done. Sales Collateral is one of the most important elements... read more →

Tradeshow

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Tradeshows – Designing and producing a tradeshow booth is no small task. At MOCK, the Agency, we provide companies with the opportunity to stand out from the competition by offering innovative designs and top-notch production value. Why Tradeshows? Tradeshows are an invaluable tool for businesses of all sizes, offering the opportunity to display products and services in a live setting, meet potential customers and partners face-to-face, and gain valuable industry insights. With this kind of exposure, companies can build their brand awareness and reputation... read more →

Photography

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 "The whole point of taking pictures is so that you don't have to explain things with words." - Elliot Erwitt  Photography – whether it's food, portrait, or any other type of photography challenge, we have the right team of stylists and photographers to create lasting and impactful images. Why Photography?   Photography isn't just about snapping pictures anymore; it's a powerhouse in the world of marketing. Think about it: those captivating images you see in ads or on social media—they're not just there to... read more →

Ep. 5 – Timeless Design

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Episode Transcript Rob Broadfoot 0:22Timeless designs. Don Mock 0:24Episode Five. Rob Broadfoot 0:25Timeless designs. Don Mock 0:26We're going to whisper the entire time. Rob Broadfoot 0:29Hey, everybody, we're back with podcast number five, which we are calling: timeless design. Don Mock 0:36Yes. Rob Broadfoot 0:37And we thought we would spend a little bit of time today talking about just that, and some of the ideas around what designs are timeless and what makes a design timeless, potentially. Don Mock 0:50Okay. Rob Broadfoot 0:50So, Don is going to... read more →

What Factors Affect the Marketing Department?

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Marketing directors manage and support marketing departments, and they're not superheroes, even though they may save the day...every day. And despite all their heroics and day-saving, sometimes marketing departments have problems with unknown causes that marketing directors can't seem to solve. These can be difficult to locate if you don't know what to look for. What factors affect the marketing department? This is an important question to ask if you're a marketing director, as the answer can significantly impact your department's success. Below we have compiled a list of several pitfalls that marketing directors may face while managing their departments.... read more →

Ep. 3 – Favorite Present, Favorite Project

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Episode Transcript Rob Broadfoot 0:19All right, episode three. Here we go. We’re back. Don Mock 0:22We’re back. It’s a new year. It’s a new, exciting opportunity to talk about advertising and design. Rob Broadfoot 0:28That’s right. And I think before we forget, let’s let our legions of fans know where they can find us. They can find us at mocktheagency.com of course, or you can find us on the socials. Don Mock 0:41Yeah, what’s your social handle, Rob? Rob Broadfoot 0:43mocktheagency. @mocktheagency. Instagram, LinkedIn, Facebook. Don Mock... read more →

Design

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Why Design? When we say Nike, what do you think of? Do you think of the Nike swoosh? A logo like Nike’s may seem so normal that we take it for granted, but the very simple swoosh was a labor of love. Designers whittled down their designs to the most minimalistic form. And it wasn’t complete until they couldn’t take anything else away. These designers took overarching business characteristics and strategy and translated them into a minimal mark. It’s safe to say that Nike would not be where it... read more →

Logos

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Why Logos? 3 things to consider about the importance logo design: 1. How can the impact of logos on businesses be measured, and what are some of the key factors that a business should consider when deciding whether to invest in logo design? 2. How does a well-designed logo help cultivate brand identity, increase visibility, and enhance customer perception? 3. What techniques can be used to ensure that the logo connects with customers on an emotional level while still conveying the desired message?... read more →