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Blog Post
Increasing market share can have several benefits for a company, including taking better care of its employees. Building a larger market share can foster financial stability, offer enhanced career growth opportunities, provide better resources and support, and enable competitive compensation packages for employees. Here's how you can take care of your employees by expanding your market share: Financial Stability By expanding your market share, you are increasing the financial stability of your company. This can lead to higher profits and more resources to invest in employee benefits such as healthcare, retirement plans, and professional development opportunities. When employees feel financially...
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Every business wants to increase your market share and stand out from the competition. Whether you want to increase market shares for a new product, reclaim lost ground or simply keep ahead of the game, there are several strategies that can help. If you're wondering how to increase market share, it all begins with understanding your customers and competitors, and having a firm foundation in your own company branding. It's like knowing who you are, what you are about, and who your friends are, before you go out and try to conquer the world. These are the things we at...
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In today's highly competitive business landscape, taking market share as a large business is no easy feat. Large businesses often face challenges such as increased competition, changing consumer preferences, and advancing technology. What are the requirements to take market share as a large business? To take market share as a large business, you've got to understand and adapt to shifting consumer preferences, leverage advanced technology, maintain excellent customer service, and execute effective marketing strategies. However, with the right strategies in place, it is possible for large businesses to gain a larger market share and maintain their position in the market....
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If you're asking how to become a digital marketing manager, here’s the direct answer: Gain 2–5 years of hands-on experience in digital channels like SEO, content, and paid media, build a track record of results, and level up your leadership and strategy chops. You don’t need a perfect resume—you need proof that you can lead campaigns, drive traffic, and make marketing work. That’s the clean version. The checklist. But real life doesn’t follow checklists. There are overloaded inboxes, shifting branding goals, surprise rebrands, executive pressure to “do more with less,” and teams that look to you for answers you’re still...
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A regional marketing director and a marketing director are like two sides of the same coin. One sets the vision for a brand’s campaigns, while the other makes sure that vision actually works in specific regions. This relationship is the glue between top-level strategy and boots-on-the-ground execution. When the two roles collaborate well, national campaigns hit home on a local level. The result? Marketing that moves the needle—because it’s smart, focused, and personalized. How Does a Marketing Director Work with a Regional Marketing Director? Think of a marketing director as the architect. They develop the brand strategy, define the tone,...
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Sports fans show up for the thrill—the buzzer-beaters, the walk-offs, the rivalries. But behind that stadium roar is someone making sure the team doesn’t just win on the field—but wins in the market. If you’ve ever wondered what does a sports marketing director do, the short answer is this: they connect the team to its fans and sponsors through campaigns, experiences, and strategy that drive results. They design brand and team campaigns that shape how fans experience the team, how sponsors invest, and how the brand performs both online and off. It’s a mix of strategy, storytelling, and relentless execution—every...
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Atlanta is a city where creativity shows up everywhere — in public spaces, coffee shops, and even in how food is plated. This isn’t just a story about beautiful paintings hanging on gallery walls. This is about how art lives and breathes in everyday Atlanta — and how smart marketers can learn from it. From hand-poured latte art to building-sized murals, art in Atlanta Georgia tells stories, builds community, and makes people pay attention. If you’re a marketing director, this matters more than you think. The art around Atlanta isn't just eye candy — it’s a reminder that great marketing...
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Blog Post
Hiring an Assistant Marketing Director can feel like assembling the perfect marketing puzzle. Finding the right person can mean a big win when building a great brand. This role requires someone who can juggle creativity, strategy, leadership, and the ability to manage a budget. They’ll be your right hand in overseeing campaigns, brainstorming with your creative director, and making sure every initiative is on point. So, how do you make the right choice? Below, we dive deeper into the specific qualities and experiences to look for in this critical hire. A Strategic Thinker Who Can Build Marketing Plans An Assistant...
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If you’re asking yourself, what do I need to know as a product marketing director, you’re probably ready to tackle a big role. At its core, this job is all about connecting your product to the right people. It’s about knowing what makes your product special and finding the best way to share that story with the world. Being a Product Marketing Director means juggling creativity, strategy, and leadership to deliver results. Think of yourself as the bridge between your product and your market—your ability to tell the right story, at the right time, to the right people will set...
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Brands and their campaigns are managed differently today than they were a few decades ago. How has marketing management changed? It's shifted from traditional, broad campaigns to hyper-personalized, tech-savvy strategies powered by data. In simple terms, marketing management has changed because it’s become more digital, dynamic, and driven by customer insights. For marketing directors, this change means rolling with the punches while staying ahead of the curve. Let’s dive into the most critical shifts shaping today’s landscape and how you can navigate them. The Digital Shift: Trading Billboards for Clicks Once upon a time, brands relied on magazine ads, radio...
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