When you're looking at how you can support your marketing department, it's important to look at the problems. Then you can evaluate the best solutions. Reducing craziness in the marketing department begins with figure out why things are so crazy and determining what steps you can take to calm things down. Things to think about - why is the marketing department crazy? The craziness in the marketing department can come from a variety of factors, ranging from poor communication and collaboration to unrealistic deadlines and high expectations. Many teams are focused on short-term gains and profits, instead of long-term strategies... read more →

It doesn't matter if you've been a marketing director for 12 months or 12 years - there is bound to come a time when your team would benefit from some outside support. Bringing in a marketing specialist to support your team could be necessary because your work and creativity have hit a trough or plateau, and you need some outside inspiration to help motivate your team. Or, it could be because you're inundated with a huge project and the stress levels are way too high for your team to cope with in a healthy way, and so you look to... read more →

Consider this: 94% of first impressions relate to design. As a marketing director or small business owner, you might find yourself pondering the question: "Is graphic design worth it?" You have to considering the costs involved AND the potential return on investment (ROI). Graphic design services can cost a lot, but if the changes they make take your brand from mediocre to famous, the return you're going to get is going to be well worth it. Let's delve into this question and uncover why hiring a graphic designer could be one of the best decisions for your company's growth. Why... read more →

Brands thrive not only by offering quality products or services, but also by effectively managing their transformation in an ever-evolving market. The journey from being good to becoming great is a strategic process embedded with key principles that we've seen work effectively. It involves understanding the brand's core values, aligning these with the needs and desires of the customers, and adapting to market dynamics. Today at MOCK, the Agency, we'll explore these fundamental keys to brand transformation, and talk about how a brand can effectively navigate its evolution and achieve greatness in its industry. Here's what we'll explain more about:... read more →

We all know TV commercials are a necessary evil -- the price we pay for free (or at least, ad-supported) television. But have you ever stopped to wonder just how much of your viewing time is actually dedicated to these mini-movies? How many TV ads per hour are we talking about? It might feel like more than it is, but on average, viewers are exposed to roughly 15 minutes of commercials every hour. That translates to a staggering 28 ads, assuming each one is the standard 30-second length. How Many TV Ads Do We See a Day? We don't recommend... read more →

Are you curious about what sets certain companies apart in the world of business? Have you ever wondered what it takes to be considered a truly creative company? Why do we consider yourselves a creative company? There are many factors that contribute to a company being labeled as "creative". Some companies may focus on innovative product design or sharing information through podcasts, while others may prioritize out-of-the-box marketing strategies. However, at the core of all truly creative companies is a culture of innovation and experimentation. A creative company values originality and encourages its employees to take risks and think outside... read more →

What to Look Out For When Updating Your Business or Brand   Rebranding is an opportunity to redefine your company's identity, reach new customers, and stay relevant in a competitive market. However, a brand transformation also comes with its fair share of risks. If you don't watch out for refreshing ad rebranding pitfalls,  you could end up hurting your business instead of boosting it. You may end up damaging your brand's reputation and alienating your existing customer base, instead of empowering your business. In this blog post, we'll explore the common pitfalls to avoid when updating your business or brand, to help... read more →

Striking the right balance between attracting new customers while retaining old one is a complex process. As a business owner, your ultimate goal is to grow your customer base, but at the same time, you don't want to lose existing customers along the way. It all starts with branding: understanding the needs and preferences of your target audience, both new and existing. Then tailor your strategy accordingly. In this article, we explore these challenges and explore strategies to effectively navigate the intricate dynamics of customer attraction and retention. We will explore the following questions: Is it cheaper to attract new... read more →

Competing with other brands is going to be unavoidable. The key to thriving amidst competition lies not in evasion but in preparation. If you develop and implement solid strategies, you will not only successfully compete, but also elevate your brand above others in the market. In this section, we will discuss some effective tactics that can help you to stand out and flourish alongside other brands. This is what we'll talk about today. Here's what you can expect to learn about: Is competition good or bad in marketing? What are the benefits of brand competition? What are the disadvantages of... read more →