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Being a creative director is a sought-after position. Is it hard to become a creative director? Well, yes. The job title itself may sound glamorous, but the responsibilities that come with it are vast and can be difficult and challenging. That's okay. Here at MOCK, the Agency, we know that most hard things are worth investing the effort. It requires unique skillsets and qualities to excel in this role. The role often necessitates a broad understanding of various creative disciplines such as copywriting, graphic design, and media production. Furthermore, a creative director must have the ability to effectively communicate their...
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Your logo design has taken a lot of time to design and represents your brand and is a valuable asset that should be safeguarded. How can I protect my logo from being copied? To protect your logo from being copied, you should seek to register it as a trademark with the relevant national or international intellectual property organization. Let's look at this a little more closely. How do I make sure no one steals my logo? Preventing others from stealing your logo requires proactive measures. Here are some steps you can take: Trademark your logo: Trademarking your logo provides legal...
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With the rise of digital platforms and the need for visually appealing content, graphic design has become a lucrative option for those with artistic skills. Is graphic design a good side hustle? Yes, graphic design can be an excellent side hustle. This is due to: the increasingly digital nature of contemporary business the high demand for compelling visual content and the flexibility it offers in terms of working hours and location. Let's look at how a creative person could go about making money as a graphic designer. How to Make Money on the Side as a Graphic Designer Now that...
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Television advertising has been a staple in the marketing world for decades, and with good reason. They make money. But how do TV ads make money? TV ads generate revenue for businesses by increasing product awareness, persuading viewers to make a purchase, and ultimately leading to an increase in sales. Profitable TV Advertising Examples To understand how TV ads generate revenue, let's first examine some successful examples of television advertising campaigns: Apple's "1984" Commercial: This iconic ad, aired during the 1984 Super Bowl, introduced the Macintosh computer to the world. By creating intrigue and positioning Apple as an innovative brand,...
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Episode Transcript Don Mock 0:22Episode 103 We're back Rob. Rob Broadfoot 0:24We're back. Don Mock 0:24We should just change the name of the podcast to we're back Rob how about that? Rob Broadfoot 0:29I'm okay with that. Don Mock 0:31I only imagine people binging this listening episode after episode for hours. And they hear the same sort of spiel. At the beginning of every episode, however, we don't do it you know we only do this once a day. Right? So it's, it's, it's new to us. But...
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Print ads are a tried and tested method for reaching a wide audience. Is a billboard a print ad? Technically, yes. While not your traditional newspaper article, billboards ARE printed and count as a form of print ad. Let's talk more about print advertising and billboard advertising. Types of Print Advertising Examples Print advertising encompasses various forms of visual communication that are printed and distributed to a target audience. This can include: newspapers magazines posters brochures flyers and yes, billboards. Billboards are a specific type of outdoor advertising that IS printed. Like other print ads, they are copyrighted as creative...
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Embarking on the journey of building your own graphic design business from scratch can be immensely rewarding, yet daunting. That why you're here, right? To find how how to create a graphic design agency. This process involves much more than just possessing artistic talent. You will need business acumen, strategic planning, networking skills, and a deep understanding of market dynamics. As an entrepreneur, you need to define your brand, attract clients, manage business operations, and grow your venture in a competitive landscape. At MOCK, the Agency, Rob and Don have had a lot of experience learning to set up their...
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A seasoned graphic designer is often asked the question: "Do graphic designers use Canva?" It's an intriguing idea, especially for small business owners who are looking for cost-effective ways to create visually appealing content. In this blog post, I'll dive into the world of Canva and share my insights on its usefulness, limitations, and why it can't compare to the expertise and creativity of a professional graphic designer. Do Professionals Use Canva? Yes, professionals do use Canva, but it's important to understand the context in which it is used. Canva is a popular web-based design tool that offers pre-made templates...
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Importance of TV Advertising TV advertising holds IMMENSE importance in today's digital age. Despite the rise of online platforms, television remains a dominant medium for reaching mass audiences. But what are the different types of TV advertising? There are 12, and they different depending on formats and styles and purposes. What are the 12 Types of TV Ads? TV advertising encompasses a variety of formats and styles, each serving different objectives and targeting specific audiences. Here are 12 types of TV ads commonly used in marketing campaigns: 1.Product Placement: Integrating products seamlessly into TV programs or movies to generate brand...
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When it comes to website branding and design, there are numerous tools available in the market. One such tool that has gained significant popularity among designers and developers is Figma. In this blog post, we will explore whether Figma is used for web development and what role it plays in the process. Is Figma required for web development? Figma is not a mandatory tool for web development, BUT it certainly offers several benefits that make it a preferred choice for many designers and developers. Figma is primarily a collaborative interface design tool that allows teams to work together seamlessly. It...
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