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Ep. 143 – The Journey of a New Project

Blog Post
Don and Rob dive into the behind-the-scenes journey of turning a cold call into a full-fledged project. They explore the excitement and challenges of fast-paced branding, sharing insights on how initial ideas evolve into reality. From unexpected opportunities to creative collaborations, discover the art of making things happen in the world of business. Episode Transcript Don (00:00)we renamed and rebranded and relaunched a ⁓ medical company in 90 days, right for the trade show. ⁓ It absolutely can be done, you know, legal clearance on the name, full identity development, full brand development, you know, culminating with trade show booth.... read more →

Ep. 142 – Trust the Process

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Don and Rob dive into the evolving dynamics of client-agency relationships. They share insights on contextual thinking in design, the importance of trusting agency expertise, and the unique challenges of crafting custom solutions for each client. Tune in for tips on fostering creativity and collaboration in the ever-changing world of advertising. Episode Transcript Rob (00:00)Trust the process, but not only the process, trust the, ⁓ I'm a little uncomfortable. Trust the ideas, right? And trust us to do just like you would your attorney or your dentist or anything else. We've been doing this for a long, long time. And... read more →

The Future of Digital Advertising: Trends to Watch in 2025

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Digital advertising is evolving. And it's evolving fast. Staying informed about the future of digital advertising: trends to watch in 2025 is no longer optional. In 2025, brands must stay ahead of the curve by leveraging AI-driven targeting, voice search, video content, and enhanced privacy measures. These advancements will redefine how advertisers connect with consumers, optimize campaigns, and deliver personalized experiences. AI-Driven Targeting: Precision at Scale Artificial Intelligence (AI) has already transformed ad targeting, but in 2025, it will become even more sophisticated. Machine learning algorithms will analyze real-time data, predicting consumer behavior with unprecedented accuracy. Brands will use AI... read more →

Building a Career in Graphic Design: Tips for Aspiring Designers

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Imagine a career where your creativity fuels your paycheck. Building a Career in Graphic Design: Tips for Aspiring Designers explores exactly that -- an exciting and ever-evolving journey that blends artistic passion with cutting-edge technology. The demand for skilled designers continues to grow, offering ample opportunities in various industries. If you're just starting out, it can feel overwhelming to navigate the industry, build a portfolio, and find clients. But with the right approach, you can carve out a successful career as a designer. Here are some essential tips to help you get started. Develop Your Skills and Knowledge Before diving... read more →

How to Use Motion Graphics to Elevate Your Brand

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Static images can only do so much. If you want to grab attention, tell a story, and keep people engaged, motion graphics might be the missing piece. Motion graphics can elevate your brand, help to simplify ideas, and make content more dynamic. From websites to social media and ads, motion graphics help brands stand out by turning ordinary visuals into engaging experiences. They create a stronger connection with audiences and make messages more memorable. Incorporating them into your brand’s strategy can be a game-changer. Let's see how you can do that. What Are Motion Graphics? Motion graphics combine graphic design... read more →

Collaborating with Clients: How to Ensure Successful Graphic Design Projects

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When it comes to design, good teamwork with clients can make all the difference. Collaborating with clients is essential to ensure successful graphic design projects. The most successful projects start with clear communication, shared goals, and regular feedback. So, how do you most effectively work together to turn ideas into amazing designs? Let’s find out. The Importance of Clear Communication Communication is the cornerstone of any collaborative effort. For instance, during a large-scale marketing campaign for a healthcare client, weekly check-ins and detailed progress reports kept both teams aligned. This transparent communication ensured that creative solutions addressed the client’s goals,... read more →

How to Organize a Tradeshow

Blog Post
Pulling off a successful tradeshow doesn’t start with luck—it starts with a plan. How to organize a tradeshow begins by setting clear goals, choosing the right venue, building a standout booth, and creating a smart pre-show marketing strategy. In this guide, you’ll get a step-by-step guide to help you plan with confidence, avoid common mistakes, and create an event that drives real results for your brand. What Are the Key First Steps? First, figure out why you’re doing this trade show. Are you launching a new product? Trying to meet industry leaders? Looking to grow your list of sales leads?... read more →

How to Design a Tradeshow Display

Blog Post
Hooked yet overwhelmed? You’re not alone. Marketing teams are often handed the tradeshow checklist with one goal: make it amazing—and fast. But here’s the truth: standing out at a crowded event isn’t luck—it’s strategy. To design a tradeshow display that works, start with an open layout, bold brand visuals, clear messaging, and interactive elements that spark engagement. According to CEIR, 81% of tradeshow attendees have buying authority—so your booth’s impact doesn’t just shape impressions, it directly affects sales. If you’re stretched thin and under pressure to perform, this guide is for you. You’ll learn how to build a booth that... read more →

Cover Letter Examples for Graphic Design Internships

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Landing your dream graphic design internship starts with one thing: a standout cover letter. Below are real-world cover letter examples for graphic design internships that show you how to combine personality, design skills, and professionalism into a message that gets noticed. In this guide, you’ll learn what to say, how to say it, and why each element matters—so you can stop guessing and start applying with confidence. Key Skills and Software to Highlight in Your Cover Letter Hiring managers want interns who can jump in and help right away. Start by listing design programs you know well, like Adobe Photoshop,... read more →

Explore Virtual Internships in Graphic Design

Blog Post
Want real design experience without moving across the country? Craving a way to grow your portfolio, build skills, and get noticed—all from your laptop? Explore virtual internships in graphic design to gain real-world experience, grow your portfolio, and develop remote work skills—all from wherever you are. These internships connect you with creative teams, help you contribute to real projects, and prepare you for today’s digital-first workforce. In this guide, you’ll learn what virtual internships involve, which skills matter most, and the kinds of projects you’ll likely take on. You’ll also find tips to maximize your internship experience and stand out... read more →
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