New Search
If you are not happy with the results below please do another search
Blog Post
Billboards have been a popular form of outdoor advertising for decades, but with the rise of digital marketing, many wonder if they still hold the same effectiveness in 2023. From 2023 billboard advertising effectiveness statistics to exploring who advertises on billboards and assessing the return on investment (ROIC) in 2023, let's dive into the world of billboards and their role in today's marketing landscape. Here's the big question: Are Billboards Effective in 2023? The short answer is yes! Despite the ever-evolving advertising landscape, billboards continue to be a powerful medium for reaching a wide audience. Why are Billboards so Effective?...
read more →
Blog Post
Are you a small business owner looking to make a big impact with your brand? Billboard advertising might just be the answer. Basically, you connect with a billboard advertising company, design your billboard, and pay to have it put up in a prime outdoor location. Working with a marketing agency can help as well. In this beginner's guide, we’ll walk you through the process of setting up an effective billboard campaign, from finding the right billboard advertising companies to understanding the costs involved. Finding Billboard Advertising Companies The first step towards launching a successful billboard campaign is finding the right...
read more →
Blog Post
Digital is everything these days. Does that mean that everything has to be digital? Is billboard advertising still relevant? What type of advertising is a billboard? And does it hold any significance in the ever-evolving realm of advertising? Billboard is considered OOH (Out of Home) advertising, meaning it is a type of advertisement that reaches consumers while they are outside their homes. This includes billboards, posters, bus shelters, and other outdoor signage. But why use billboard advertising when there are so many digital options available? Is it still effective in today's world? The answer is YES. Billboard advertising is still...
read more →
Blog Post
As a business owner or marketer, you understand the importance of effective advertising. And when it comes to outdoor advertising, billboards are still a powerful outdoor medium that can grab attention and make an impact. But what makes a good billboard ad? How do you create something that stands out and captures the interest of your target audience? How do you make an effective billboard ad? Effective Billboard Design Features When it comes to creating an effective billboard ad, there are several design features to consider. Here are some key elements that can make your billboard stand out: 1. Simplicity...
read more →
Blog Post
Billboards have been a prominent form of outdoor advertising for decades, capturing the attention of millions of people on a daily basis. But how the billboard business work? The billboard business operates by renting out large advertising spaces in high-traffic areas to companies that want to promote their product or service. A company intending to use a billboard for advertising typically partners with a billboard operating firm to secure a location. Then they design a captivating and concise visual message, and then leases the billboard space for a specified duration to display their advertisement to passing traffic. Why billboards? Advantages...
read more →
Blog Post
If you have an eye for aesthetics and a passion for creativity, a career in design can be both rewarding and lucrative. But how do designers make money? Designers make money in various ways, including offering freelance services, selling their designs online, working for design agencies, or even launching their own design-based startups. They could also generate income through teaching design courses or writing and selling design-related books and articles. In this blog post, we'll explore the various ways interior, fashion, and graphic designers make money, and how graphic designers can monetize their skills and turn their artistic endeavors into...
read more →
Blog Post
In most cases, not without permission. There are some situations where you are permitted to share information about your clients with other members of the public. In others, it can get you in legal trouble. Regardless, willy-nilly naming your clients isn't good practice. Respect your clients' privacy or you could ruin your reputation and your working relationships. We recommend that you always obtain their explicit permission - in WRITING - before disclosing any personal or confidential information. When can I disclose who my clients are? There are a few instances when you can legally disclose that you are working with...
read more →
Blog Post
What media group do billboards belong in? In the creative marketing industry, billboards belong to the Out-of-Home (OOH) media group. OOH advertising refers to any form of advertising that reaches the consumer while they are outside their home environment. In other words, it's outdoor advertising. Billboards are a prominent component of OOH advertising, often strategically placed in high-traffic areas to capture the attention of a large audience. OOH advertising forms a significant component of Above The Line (ATL) marketing strategies. ATL marketing refers to mass marketing strategies that aim to reach a broader, more diverse audience. The goal of ATL...
read more →
Blog Post
Ever wondered, "Is a visual designer and graphic designer the same thing?" Contrary to popular belief, a visual designer and a graphic designer are not interchangeable terms. Visual design focuses on creating engaging user experiences, while graphic design is primarily about crafting captivating visual elements. Let's explore these domains further and unravel the hidden depths within. What is a Visual Graphic Designer? Visual design is a diverse field that covers different aspects of design, like UI design, UX design, and interactive design. A visual designer, with an eye for beauty and knowledge of user behavior, creates attractive interfaces that blend...
read more →
Blog Post
Everyone has seen a billboard. Outdoor advertising is important for that reason. Billboards are considered above the line (ATL) marketing. ATL and BTL strategies are important concepts in identifying the purpose of your marketing campaign. What exactly does above the line and below the line marketing mean, and why are billboards considered ATL? Let me explain. What is above the line marketing? Above the line marketing refers to advertising efforts that are aimed at a wide audience and use mass media channels to promote a brand or product. This includes traditional forms of advertising such as TV commercials, radio ads,...
read more →
« Previous Page — Next Page »