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Creating great TV ads in Atlanta is a mix of art, strategy, and understanding the local as well as national market. Graphic design plays a pivotal role in crafting visually compelling and effective ads. A great TV ad can significantly boost your brand's visibility and drive sales. That's why, when we're hired for creating a commercial, our team at MOCK, the agency gets right to work. But what makes a TV ad successful in Atlanta? Let's explore the key elements and costs associated with creating memorable TV ads in this vibrant city. What Makes a TV Ad Successful in Atlanta? ...
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Graphic design in Atlanta plays a big part in the city's sports branding, especially with iconic spots like Mercedes-Benz Stadium at the heart of fan excitement. Everybody has their favorite team. At MOCK, the agency, for example, we LOVE Atlanta United. Atlanta sports branding really helps Atlanta teams shape unique identities, connect with their audience, and keep fans loyal. So, what is sports branding, and why is it important for Atlanta teams? What is sports branding, and why is it important for Atlanta teams? Sports branding is all about creating a unique image and identity for a sports team. It...
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Creating great Atlanta billboard designs means blending creativity with strategic thinking. Graphic design is key in this process. When a billboard has good design, the message both catches the eye and connects with the audience. Let's dive into what makes billboard designs effective in Atlanta and look at some successful examples. What Are Some Examples of Successful Billboard Designs in Atlanta? Atlanta has some really cool and impactful billboards. One standout example is Nick's Swedish Ice Cream. Nick's Ice Cream billboards in Atlanta are a prime example of how humor and clever wordplay can make a brand unforgettable. With slogans...
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Episode Transcript Don Mock 0:00All right, episode 127 we're back Rob Rob Broadfoot 0:22127 it feels like we, it feels like we just did 126 Don Mock 0:27It feels like that Yeah, yeah. Rob Broadfoot 0:30it's like almost no time has passed since we did 126 Don Mock 0:34I know it's, it does feel like these things are coming faster and more furious. You know, I have never seen a single faster and Furious movie. Does that make me less culturally pop, relevant, or whatever Rob Broadfoot 0:45I mean, well, it is weird Don Mock 0:46Fast and Furious, because there's...
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Product design failures don’t just cost money—they cost trust, time, and team morale. For marketing directors, that’s the triple threat. When a product flops, it’s your department fielding the firestorm, spinning PR, and dealing with returns. And most of the time, it’s not because the product idea was bad—it’s because the execution missed the mark. In this post, we’re breaking down what product design failures are, why they happen, and how to make sure they don’t happen to you. What Causes Product Design Failures? Design breakdowns usually stem from predictable issues. Here’s what leads to failure most often: 1. Skipping...
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Product design is all about creating new products or improving existing ones to meet user needs and business goals. But what exactly do product designers do? Product designers handle the entire design process - from coming up with ideas to getting the product ready for production, making sure it's both functional and looks good. What Does a Product Designer Do Daily? A product designer's daily routine can vary a lot depending on the project stage. Typically, a designer starts the day by checking project goals and deadlines. They might brainstorm new ideas or tweak existing ones. Sketching and creating prototypes...
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Have you ever wondered what sets apart product design from graphic design? Well, the lines between these two fields can get a little blurry, leaving many of us scratching our heads. Whether you're a budding designer, an entrepreneur looking to spruce up your brand, or just plain curious, understanding the differences between these two design worlds can be a game-changer. Let’s explore this topic in detail and see which might be better suited for your needs. What is the Difference Between Product Design and Graphic Design? Product design and graphic design are two distinct fields, each with its own focus...
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What is sales collateral? Sales collateral is any material that helps salespeople close deals and drive revenue. This includes brochures, product sheets, case studies, presentations, and more. These materials provide potential customers with detailed information about products or services, addressing their needs and persuading them to make a purchase. Why is Sales Collateral Important? Sales collateral plays an important role in the sales process. It provides the sales team with tools to effectively communicate the value of their product or service. Well-designed sales collateral can answer questions, alleviate concerns, and build trust with potential customers. Benefits of Sales Collateral Supports...
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Budgeting for a commercial is tricky. You’ve got a message to share, but before you press record, you’re stuck with that one looming question: “How much is this going to cost me?” The truth is, the cost to film a commercial can start as low as $1,500 for a quick DIY-style video—and can cost over $1 million for a national campaign with high-end visuals, celebrity talent, and major airtime. What drives that range? It comes down to several key factors—like ad length, crew, location, talent, and high-quality production value. Let’s break it down so you can plan better, spend smarter,...
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Graphic Design for Photography Graphic design for photography is all about using graphic design elements to make photos look more fun and interesting. In places like West Paces Ferry, where looks really matter, combining graphic design with photography can help your pictures stand out. Whether you're a photographer or a business owner, knowing how to use graphic design in your photos can really make a difference. What Are the Benefits of Using Graphic Design in Photography? Using graphic design in photography can make your photos look better and...
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