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How to translate big picture strategy into small picture execution

Blog Post
Are you feeling overwhelmed by all that is required to bring your marketing strategy from concept to reality? You’re not alone! Most marketers have trouble figuring out how to translate big picture strategy into small picture execution. But the key is to break it down into manageable steps and stay focused on the end goal. Here are some steps you can take to improve in your marketing. Make Sure You Know What Your Objectives Are Understanding your objectives is the first step in this process. Clearly defining your marketing goals and aligning them with your business objectives allows you to... read more →

Ep. 45 – Advances in the Creative Industry

Blog Post
Episode Transcript Rob Broadfoot 0:20All right. Welcome, everyone. Episode 45. We're back. We're back on a rainy rainy Friday. Don Mock 0:28Yes, we are. It sounds like we're on public access radio. Rob Broadfoot 0:32NPR. Yeah. Brought to you by Don Mock 0:35Birdcalls. All right, what was that SNL skit where they? I mean it was Pete Shweddy. I mean, we all know that, but I can't remember anybody who was on it was, I mean… Rob Broadfoot 0:47You mean the shweddy balls? Don Mock 0:47Yeah, the shweddyy... read more →

Ep. 37 – Brand Manager Experience with Keri Hart

Blog Post
Episode Transcript Keri Hart 0:19Alright episode 37. We're back and we have a very special visitor in the super expensive studio here today. We have our friend, Keri Hart, is joining us. Say hello, Keri. Hello Keri. Don Mock 0:30I love how everybody does that. It's like the running joke every time I say, say hello, whatever. Everybody says hello. Alright, first of all, thanks for popping by and doing the podcast. Super fun. Keri Hart 0:40Thanks for having me. Don Mock 0:40Yeah, we were just down the... read more →

Ep. 34 – Comic Sans Isn’t As Bad As You Think It Is

Blog Post
Episode Transcript Don Mock 0:20Alright, Episode 34. We're back. We've got a special guest here. We've got one of our designers, Mike, is sitting in here joining me on today's podcast. Say hello, Mike. Mike 0:28Hello, Mike. Don Mock 0:29Nice. Multiple people do that. I love that, how that's kind of like a running theme. So, we were shooting the bull in the office the other day and somehow stumbled onto this hilarious topic that I believe Mike either wrote a paper or did something. Mike 0:45I did... read more →

Ep. 25 – Favorite Things About Your Job

Blog Post
Episode Transcript Don Mock 0:20Right, everybody, Episode 25 We made it to a quarter century. Rob Broadfoot 0:24Quarter century. Don Mock 0:25Ding ding, ding, ding, ding. That's exciting. 25 episodes up 25 episodes down. Right? Rob Broadfoot 0:30It happened so fast Don Mock 0:32I Know. It does feel like it happened very fast. Rob Broadfoot 0:34Right? Don Mock 0:36Well, good. What is his expression..? Good things..? Time flies when you're having fun. Rob Broadfoot 0:40There you go. Don Mock 0:40Right. There you go. So all right, Episode... read more →

Ep. 24 – Efficiency

Blog Post
Episode Transcript Don Mock 0:18Would it be interesting, Rob, if we wrote some lyrics for the opening song? Or is it just instrumental only? Rob Broadfoot 0:25Now that that might be a fun exercise? I don't know who's gonna sing them? Don Mock 0:28Yeah, I don't know. Rob Broadfoot 0:29Mr. C would have to sing them. Don Mock 0:30Well we'd get an AI. Rob Broadfoot 0:31Yeah, we don't need real people anymore for anything. Don Mock 0:35All right, we're back episode 24. With no lyrics up front,... read more →

Ep. 18 – How Covid Impacted Our Business

Blog Post
Episode Transcript Don Mock 0:19That's that shuffling papers. Rob Broadfoot 0:21Got a pile of my research notes? Don Mock 0:23Well, yesterday, I think we talked about, you know, all the copious amounts of show prep we do. So it's good to see that you follow it up with a big stack of papers we can shuffle. Rob Broadfoot 0:31Yeah, well, I had the internal podcast team do all the research for me. Don Mock 0:32All right, good. We're gonna hit you with some hardcore facts and figures... read more →

Social Media

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 "Social media is more like a telephone than a television." - Amy Jo Martin  Why Social Media?   At Mock, the Agency, graphic designs for social media, and social media campaigns, are a BIG DEAL. In the modern world, social media has become an integral part of our lives. It is not just a platform to stay connected with friends and family but also a powerful tool for businesses to reach their target audience. Social media offers limitless opportunities for networking and marketing, allowing... read more →

Web Design

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Website Rebranding Agency, How an Agency can Help Rebrand Your Business and Set You Up for Success Everyone knows that "America runs on Dunkin." We all saw the rebrand happen... kind of. The changes was both obvious and seamless. Dunkin Donuts did a great job of not changing too much while still updating their image. But do you know why they did it? Rebranding is more than just a new logo and color scheme, it's about staying relevant in an... read more →

Sales Collateral

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I want sales, you want sales, we all want sales! But how do we get there? Everybody wants to make the sale, land the deal, get the project, the list goes on... But not everybody is willing to invest the energy and money necessary to put their product or service where it's going to be effective. Or they put it out there, but it's poorly done. Sales Collateral is one of the most important elements... read more →
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