Search Results for: market share

Think a logo can’t make or break your brand? Think again. The most famous logos in the world didn’t get there by accident—they were designed to leave a mark. For marketing directors juggling chaos, brand confusion, and tight turnarounds, your logo might just be your most powerful tool. So, what is the most famous logo in the world? It’s Coca-Cola. And here's why it matters to you. Why Coca-Cola’s Logo Still Winning? Created in 1886, the Coca-Cola logo is a masterclass in timeless design. With its Spencerian script and bold red-and-white color palette, the brand hasn’t had to overhaul its... read more →

With the digital revolution, the advertising industry has experienced significant growth, both in terms of investment and influence. How big is the US advertising industry? The US advertising industry is massive. It is the largest advertising market in the world, accounting for roughly 37% of the total global advertising spending. With a highly developed economy and a robust consumer market, the US has long been a major player in the advertising industry. Advertising Industry Overview: A Dynamic Landscape The US advertising industry is a thriving and dynamic sector that encompasses a wide range of activities, from traditional print and broadcast... read more →

In today's digital age, visual content is king. Having a good grasp of graphic design software is becoming increasingly important. But are Photoshop skills in demand? Absolutely, Photoshop skills are highly in demand across a wide range of industries. The ability to create, edit, and enhance digital images is a key skillset in fields such as graphic design, advertising, web design and development, and even social media management. Is there a Demand for Photoshop? The short answer is yes, there is a significant demand for individuals with Photoshop skills. Many industries heavily rely on visual content to communicate their messages... read more →

A lot of people see becoming a creative director as the pinnacle of their career. But what else can you do beside that? What comes after creative director? After reaching the position of a creative director, individuals may further progress into executive roles such as Chief Creative Officer or even start their own creative agency. Other career changes may include moving into consulting or teaching positions, where one can share their experience and knowledge with others in the industry. There's a lot of possibilities out there if you're interesting in making new career moves past being a creative director. What... read more →

You didn’t just slap together a logo in Canva and hope for the best. Your logo design represents strategy, time, investment—and once it's visible to the public, it can be misused. So how can you protect your logo from being copied? You should register it as a trademark and secure copyright protection. This gives you clear legal ownership and the ability to take swift action if anyone uses it without your consent. Why Logo Theft Happens More Than You Think The internet makes stealing easy. All it takes is a screenshot, a reverse-color tweak, and someone else can launch a... read more →

Remember when everyone watched the same ad at the same time, no matter who they were? A cereal ad during the evening news. A car commercial mid-football game. A cleaning product in the middle of Saturday cartoons. Broad? Sure. Effective? Occasionally. Efficient? Not even close. Today, TV ads are no longer one-size-fits-all. They’re targeted using viewer data like demographics, interests, behaviors, and viewing history to deliver specific commercials to segmented audiences across platforms. So, how are TV ads targeted now? Let’s break it down in a way that’s strategic, straightforward, and rooted in what MOCK, the agency, does best: clear... read more →

With the rise of digital platforms and the need for visually appealing content, graphic design has become a lucrative option for those with artistic skills. Is graphic design a good side hustle? Yes, graphic design can be an excellent side hustle. This is due to: the increasingly digital nature of contemporary business the high demand for compelling visual content and the flexibility it offers in terms of working hours and location. Let's look at how a creative person could go about making money as a graphic designer. How to Make Money on the Side as a Graphic Designer Now that... read more →

Television advertising has been a staple in the marketing world for decades, and with good reason. They make money. But how do TV ads make money? TV ads generate revenue for businesses by increasing product awareness, persuading viewers to make a purchase, and ultimately leading to an increase in sales. Profitable TV Advertising Examples To understand how TV ads generate revenue, let's first examine some successful examples of television advertising campaigns: Apple's "1984" Commercial: This iconic ad, aired during the 1984 Super Bowl, introduced the Macintosh computer to the world. By creating intrigue and positioning Apple as an innovative brand,... read more →