Search Results for: market share

Printing has shaped how we share ideas, build brands, and create credibility for centuries. But today, many marketing directors and business owners are asking a tough question: Is the print industry in decline? If you’re worried that print is fading into irrelevance—and that your investment in printed materials could be wasted—you’re not alone. The short answer? Yes, the print industry has declined in many ways. But the full story is more nuanced, and knowing where print stands today can help you make smarter decisions about how to balance print and digital in your marketing strategy. Let’s unpack why the print... read more →

Print is printed. Television is on television. Simple, right? But if you’re a marketing director juggling campaigns, deadlines, and internal approvals, you know there’s more to it than medium. The real difference between print and television advertisements lies in how each connects with your audience—and how they support your larger strategy. Let’s unpack how these two traditional advertising formats actually function within a modern marketing mix—and how to use them intentionally. What is Print Advertising? Print advertising includes any marketing material that appears in physical formats like: Newspapers Magazines Brochures Flyers Direct mail These formats rely heavily on design, copy,... read more →

Print ads are a tried and tested method for reaching a wide audience. Is a billboard a print ad? Technically, yes. While not your traditional newspaper article, billboards ARE printed and count as a form of print ad. Let's talk more about print advertising and billboard advertising. Types of Print Advertising Examples Print advertising encompasses various forms of visual communication that are printed and distributed to a target audience. This can include: newspapers magazines posters brochures flyers and yes, billboards. Billboards are a specific type of outdoor advertising that IS printed. Like other print ads, they are copyrighted as creative... read more →

Tired of clicking into articles only to find clickbait headlines, pop-up ads, or half-baked “facts” dressed up as journalism? You’re not alone. In an age of fake news, bots, and endless scroll, people are turning back to something solid—print media. But why does it still hold up? Why is print media more reliable than its digital counterpart? It’s not nostalgia—it’s structure. The way print content is created, edited, and distributed naturally prioritizes accuracy over speed. With real deadlines, physical limitations, and editorial oversight, print earns your trust the old-fashioned way: it works for it. Let’s break down exactly what makes... read more →

Embarking on the journey of building your own graphic design business from scratch can be immensely rewarding, yet daunting. That why you're here, right? To find how how to create a graphic design agency. This process involves much more than just possessing artistic talent. You will need business acumen, strategic planning, networking skills, and a deep understanding of market dynamics. As an entrepreneur, you need to define your brand, attract clients, manage business operations, and grow your venture in a competitive landscape. At MOCK, the Agency, Rob and Don have had a lot of experience learning to set up their... read more →

A seasoned graphic designer is often asked the question: "Do graphic designers use Canva?" It's an intriguing idea, especially for small business owners who are looking for cost-effective ways to create visually appealing content. In this blog post, I'll dive into the world of Canva and share my insights on its usefulness, limitations, and why it can't compare to the expertise and creativity of a professional graphic designer. Do Professionals Use Canva? Yes, professionals do use Canva, but it's important to understand the context in which it is used. Canva is a popular web-based design tool that offers pre-made templates... read more →

Importance of TV Advertising TV advertising holds IMMENSE importance in today's digital age. Despite the rise of online platforms, television remains a dominant medium for reaching mass audiences. But what are the different types of TV advertising? There are 12, and they different depending on formats and styles and purposes. What are the 12 Types of TV Ads? TV advertising encompasses a variety of formats and styles, each serving different objectives and targeting specific audiences. Here are 12 types of TV ads commonly used in marketing campaigns: 1.Product Placement: Integrating products seamlessly into TV programs or movies to generate brand... read more →

When it comes to website branding and design, there are numerous tools available in the market. One such tool that has gained significant popularity among designers and developers is Figma. In this blog post, we will explore whether Figma is used for web development and what role it plays in the process. Is Figma required for web development? Figma is not a mandatory tool for web development, BUT it certainly offers several benefits that make it a preferred choice for many designers and developers. Figma is primarily a collaborative interface design tool that allows teams to work together seamlessly. It... read more →

As a seasoned designer, you’ve probably asked yourself this more than once—especially when the late nights pile up and client edits keep rolling in. The truth? There’s no universal answer. But understanding industry expectations and setting personal boundaries can make all the difference between burnout and balance. Let’s break it down. How Many Hours Does a Graphic Designer Work a Week? On average, full-time graphic designers work around 40 hours per week. That said, the actual hours can vary depending on the role, employer, client load, and industry. Some designers clock in a clean 9-to-5 with minimal overtime. Others—especially freelancers... read more →