Search Results for: market share

You didn’t just slap together a logo in Canva and hope for the best. Your logo design represents strategy, time, investment—and once it's visible to the public, it can be misused. So how can you protect your logo from being copied? You should register it as a trademark and secure copyright protection. This gives you clear legal ownership and the ability to take swift action if anyone uses it without your consent. Why Logo Theft Happens More Than You Think The internet makes stealing easy. All it takes is a screenshot, a reverse-color tweak, and someone else can launch a... read more →

Remember when everyone watched the same ad at the same time, no matter who they were? A cereal ad during the evening news. A car commercial mid-football game. A cleaning product in the middle of Saturday cartoons. Broad? Sure. Effective? Occasionally. Efficient? Not even close. Today, TV ads are no longer one-size-fits-all. They’re targeted using viewer data like demographics, interests, behaviors, and viewing history to deliver specific commercials to segmented audiences across platforms. So, how are TV ads targeted now? Let’s break it down in a way that’s strategic, straightforward, and rooted in what MOCK, the agency, does best: clear... read more →

With the rise of digital platforms and the need for visually appealing content, graphic design has become a lucrative option for those with artistic skills. Is graphic design a good side hustle? Yes, graphic design can be an excellent side hustle. This is due to: the increasingly digital nature of contemporary business the high demand for compelling visual content and the flexibility it offers in terms of working hours and location. Let's look at how a creative person could go about making money as a graphic designer. How to Make Money on the Side as a Graphic Designer Now that... read more →

Television advertising has been a staple in the marketing world for decades, and with good reason. They make money. But how do TV ads make money? TV ads generate revenue for businesses by increasing product awareness, persuading viewers to make a purchase, and ultimately leading to an increase in sales. Profitable TV Advertising Examples To understand how TV ads generate revenue, let's first examine some successful examples of television advertising campaigns: Apple's "1984" Commercial: This iconic ad, aired during the 1984 Super Bowl, introduced the Macintosh computer to the world. By creating intrigue and positioning Apple as an innovative brand,... read more →

Printing has shaped how we share ideas, build brands, and create credibility for centuries. But today, many marketing directors and business owners are asking a tough question: Is the print industry in decline? If you’re worried that print is fading into irrelevance—and that your investment in printed materials could be wasted—you’re not alone. The short answer? Yes, the print industry has declined in many ways. But the full story is more nuanced, and knowing where print stands today can help you make smarter decisions about how to balance print and digital in your marketing strategy. Let’s unpack why the print... read more →

Print is printed. Television is on television. Simple, right? But if you’re a marketing director juggling campaigns, deadlines, and internal approvals, you know there’s more to it than medium. The real difference between print and television advertisements lies in how each connects with your audience—and how they support your larger strategy. Let’s unpack how these two traditional advertising formats actually function within a modern marketing mix—and how to use them intentionally. What is Print Advertising? Print advertising includes any marketing material that appears in physical formats like: Newspapers Magazines Brochures Flyers Direct mail These formats rely heavily on design, copy,... read more →

Print ads are a tried and tested method for reaching a wide audience. Is a billboard a print ad? Technically, yes. While not your traditional newspaper article, billboards ARE printed and count as a form of print ad. Let's talk more about print advertising and billboard advertising. Types of Print Advertising Examples Print advertising encompasses various forms of visual communication that are printed and distributed to a target audience. This can include: newspapers magazines posters brochures flyers and yes, billboards. Billboards are a specific type of outdoor advertising that IS printed. Like other print ads, they are copyrighted as creative... read more →

Tired of clicking into articles only to find clickbait headlines, pop-up ads, or half-baked “facts” dressed up as journalism? You’re not alone. In an age of fake news, bots, and endless scroll, people are turning back to something solid—print media. But why does it still hold up? Why is print media more reliable than its digital counterpart? It’s not nostalgia—it’s structure. The way print content is created, edited, and distributed naturally prioritizes accuracy over speed. With real deadlines, physical limitations, and editorial oversight, print earns your trust the old-fashioned way: it works for it. Let’s break down exactly what makes... read more →