Search Results for: market share

There are many challenges to running a creative agency. One common mistake that many marketing agencies make is forgetting to market themselves. It's important to remember that promoting your agency is a foundational part of being a successful marketing agency. In this blog post, I'll share some unique advice on how to promote your creative agency and attract clients. How do I promote my creative agency? Examples for success When it comes to promoting your creative agency, it's essential to showcase your previous work and success stories. Potential clients want to see tangible results and evidence of your capabilities. Here... read more →

Creativity is the lifeblood of advertising, marketing, and design. It fuels innovation, drives engagement, and sets brands apart from their competitors. That's why we talk about creativity so much. However, there are certain factors that can stifle creative thinking and hinder the development of groundbreaking ideas. In this blog post, we will explore the top three killers of creativity in advertising, marketing, and design, why they have such a detrimental impact, and how to combat them to keep creativity alive. Components of Creativity: The Key to Innovation in Advertising, Marketing, and Design Before we delve into the killers of creativity,... read more →

If you're a creative agency owner or someone dreaming of starting your own, you've probably wondered what it takes to achieve success. We have a lot of experience starting and growing an agency, and want to share that with you. In this blog post, we'll explore the key ingredients that define a thriving creative agency and offer valuable guidance on how to get there. What traits will make you a successful agency owner? Success isn't just about making money. Sure, profitability matters, but there's more to it. Let's uncover the essential elements that set successful agencies apart from the rest.... read more →

Are you a creative person or do you know someone who has a creative streak? Creativity is a beautiful gift that allows individuals to think outside the box, come up with innovative ideas, and express themselves through various mediums. However, being creative also comes with its fair share of challenges and struggles. Really, you may wonder? What problems do creatives face? In this blog post, we will explore the unique characteristics of creative people and shed light on the problems they face in the workplace. We'll also provide tips on how to overcome these challenges and support yourself or someone... read more →

Creative industries refer to the range of economic activities that are based on creativity, imagination, and innovation. These industries encompass fields such as advertising, design, architecture, publishing, and more. In this blog post, we'll explore the four models of creative industries: welfare, competition, growth, and innovation. Understanding these models is crucial for anyone looking to thrive in the creative business world. Welfare Creative Industry Model The welfare model focuses on the societal benefits that creative industries bring to their clients. It emphasizes the importance of cultural expression, diversity, and social inclusion. This model recognizes the role of creative industries in... read more →

Are you wondering if working in advertising and marketing is a viable option to you? Is creative advertising a good career? If you have a flair for creativity, a passion for storytelling, and a love for pushing boundaries, then a career in creative advertising might just be the perfect fit for you. You might even want to start your own creative agency someday. In this blog post, we will explore the pros and cons of working in the advertising industry and discuss why it's such an exciting and worthwhile career path. Pros and Cons of Working at a Marketing Agency... read more →

As a marketing director, your actions and decisions not only shape the direction of your department, but also impact the lives of those who work under your guidance. Among these responsibilities, treating your employees right stands paramount. This isn't merely a suggestion, it's both a legal requirement and a moral obligation. This is what we'll be covering in today's topic of treating employees right: Why is it important to treat employees right? Do all employees have to be treated equally? What is the Fair Treatment of Employees Act? Do companies have a moral obligation to treat their workers with respect?... read more →

If you’re in the world of graphic design—or just getting started in this exciting and lucrative field—you’ve probably wondered: Who is the highest paid graphic designer? While exact earnings aren’t made public, Paula Scher and Stefan Sagmeister are often regarded as two of the highest paid graphic designers in the world—thanks to their iconic client work, global reputations, and premium fees that reflect their industry authority. Understanding what makes these creatives so successful can offer insight into how you can grow your own design career—and maybe even follow in their footsteps. Whether you’re an industry veteran or new talent breaking... read more →

Inspiring Your People Creating a powerful brand is not just about marketing tactics or advertising strategies. It's also about fostering a culture where your employees become your most passionate brand advocates. This can significantly amplify your brand's reach and authenticity, as people trust recommendations from individuals they know more than any advertisement. Here at Mock, the Agency, we want to guide you on practical steps to transform your workforce into effective brand advocates who love the brand and can't help but promote it. We'll delve into specific strategies such as open communication, training programs, rewards and recognition, and how to... read more →