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When it comes to establishing a strong brand identity, having a well-designed logo is a BIG deal. But have you ever wondered how many versions of a logo you should have? Ideally, a company should have at least two versions of their logo: a primary version for general use and a secondary version optimized for specific applications or environments. In this blog post, we'll dive into the world of logo variations and explore why they are important in branding. From submark logos to color variations, we'll cover all the needs that logo designers consider when designing logos. Let's get started....
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A brand's reputation is one of its most valuable assets. It takes years of hard work, dedication, and consistent positive customer experiences to build a strong reputation. However, it only takes a few negative incidents or poor decisions to damage that reputation. In today's digital age, where news and opinions spread like wildfire, managing a brand's bad reputation has become more challenging than ever. The trick is to address the branding situation head on, and not try to avoid it. What can damage a brand reputation? There are several factors that can negatively impact a brand's reputation, including: Poor customer...
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Ever paid for a logo and ended up with a single JPEG and no idea what to do with it? You’re not the first—and unfortunately, you won’t be the last. What is included in a logo package? A complete logo package includes multiple file formats, color variations, typography details, usage guidelines, and sometimes additional branding elements—everything you need to use your logo consistently across all platforms. Businesses often invest in logo design without a clear understanding of what they’re actually getting in return. A proper logo package solves that. It’s not just about delivering a graphic—it’s about empowering the brand...
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In today's digital age, building a brand has become more important than ever. With countless businesses competing for attention online, it takes strategic planning to establish a strong brand identity that sets you apart from the rest. In this article, we will explore the elements of brand identity and provide practical tips on how to create and build a brand - especially online. Elements of Brand Identity Branding is more than just coming up with a logo or a catchy tagline. It encompasses the essence and values of your business, creating a unique identity that resonates with your target audience....
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Episode Transcript Don Mock 0:20Alright episode 89 We're back Rob. We're back coming in hot. Rob Broadfoot 0:24We're back. Don Mock 0:25Alright, so in the last episode, we made a reference to the very popular KISS song. Let's put the X in sex and we're going to clarify What the deal is. Rob Broadfoot 0:34Yeah, on our own. I said in that podcast that I thought that Cuyler father had done some sound work on that song or that album or something. What we found out is that...
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Episode Transcript Don Mock 0:20Alright episode 86. We're back with Rachele. How's it going Rach? Rachele Mock 0:24It's going okay. Don Mock 0:25That's good to hear. Can you believe we've done 86 of these things? Rachele Mock 0:28Well just wait until we do 87 Don Mock 0:31Oh my god, it's gonna be amazing. It's gonna be absolutely incredible. All right, What are we talking about today? You tell me. Rachele Mock 0:37I think my love of automobiles. Don Mock 0:40Okay. You're such a gearhead Rachele Mock 0:43Im such...
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Episode Transcript Cuyler 0:00All right, we are back. Episode 82. This is how Don starts every podcast with "we're back. No Don and Rob this time. This time. It's myself, Mr. C. And Mike, our fellow resident designer. Today we're just going to talk about working at an agency - specifically here at Mock, the Agency. Talking about everything from design to work culture to… maybe we'll touch on some favorite projects that we've done. But I figured we'd start with how we got the job here. I...
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What do you get when you mix a real problem, a clean solution, and zero interest in bloated marketing? Dropbox. The rise of Dropbox wasn’t accidental—it was smart. The company grew fast by solving real user pain, skipping traditional ads, and backing it all with white papers that earned trust in boardrooms and tech stacks alike. Dropbox made it big in the competitive world of cloud storage by doing less, better. Let’s break it down. Simplicity Was the Strategy When Drew Houston and Arash Ferdowsi launched Dropbox in 2007, they weren’t trying to build a flashy platform. They were trying...
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Episode Transcript Don Mock 0:19All right, episode 76. We're back and we're back with a special guest and a special friend, J. Gonzo. Say hello, J. Gonzo. J. Gonzo 0:25Hey, how's it going, everybody? Don Mock 0:27All right. I don't even know how to do an intro for you, to tell you the truth. Because you are a renaissance man. J. Gonzo 0:33Multi-hyphenate, I think, is what we call that these days. Don Mock 0:35Yeah, and I don't even know how long we've known each other. It's been...
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Episode Transcript Don Mock 0:20All right, Episode 74. Everybody, we're back. In crazy turn of events- Rob Broadfoot 0:27Crazy? Don Mock 0:28Yeah. We literally just talked about Ted Lasso, Apple TV, soccer, all that good stuff. Then crazy news happened yesterday. Rob Broadfoot 0:38What was the big news you ask? Lionel Messi. Don Mock 0:42Coming to MLS. Rob Broadfoot 0:43Coming to MLS. Don Mock 0:43Yeah. Turning down other leagues and deciding to come to MLS. Rob Broadfoot 0:48Turning down $1.5 billion of Saudi money. Don Mock 0:52I know....
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