Search Results for: market share

If you're asking how to become a digital marketing manager, here’s the direct answer: Gain 2–5 years of hands-on experience in digital channels like SEO, content, and paid media, build a track record of results, and level up your leadership and strategy chops. You don’t need a perfect resume—you need proof that you can lead campaigns, drive traffic, and make marketing work. That’s the clean version. The checklist. But real life doesn’t follow checklists. There are overloaded inboxes, shifting branding goals, surprise rebrands, executive pressure to “do more with less,” and teams that look to you for answers you’re still... read more →

Sports fans show up for the thrill—the buzzer-beaters, the walk-offs, the rivalries. But behind that stadium roar is someone making sure the team doesn’t just win on the field—but wins in the market. If you’ve ever wondered what does a sports marketing director do, the short answer is this: they connect the team to its fans and sponsors through campaigns, experiences, and strategy that drive results. They design brand and team campaigns that shape how fans experience the team, how sponsors invest, and how the brand performs both online and off. It’s a mix of strategy, storytelling, and relentless execution—every... read more →

A regional marketing director and a marketing director are like two sides of the same coin. One sets the vision for a brand’s campaigns, while the other makes sure that vision actually works in specific regions. This relationship is the glue between top-level strategy and boots-on-the-ground execution. When the two roles collaborate well, national campaigns hit home on a local level. The result? Marketing that moves the needle—because it’s smart, focused, and personalized. How Does a Marketing Director Work with a Regional Marketing Director? Think of a marketing director as the architect. They develop the brand strategy, define the tone,... read more →

Atlanta is a city where creativity shows up everywhere — in public spaces, coffee shops, and even in how food is plated. This isn’t just a story about beautiful paintings hanging on gallery walls. This is about how art lives and breathes in everyday Atlanta — and how smart marketers can learn from it. From hand-poured latte art to building-sized murals, art in Atlanta Georgia tells stories, builds community, and makes people pay attention. If you’re a marketing director, this matters more than you think. The art around Atlanta isn't just eye candy — it’s a reminder that great marketing... read more →

Hiring an Assistant Marketing Director can feel like assembling the perfect marketing puzzle. Finding the right person can mean a big win when building a great brand. This role requires someone who can juggle creativity, strategy, leadership, and the ability to manage a budget. They’ll be your right hand in overseeing campaigns, brainstorming with your creative director, and making sure every initiative is on point. So, how do you make the right choice? Below, we dive deeper into the specific qualities and experiences to look for in this critical hire. A Strategic Thinker Who Can Build Marketing Plans An Assistant... read more →

If you’re asking yourself, what do I need to know as a product marketing director, you’re probably ready to tackle a big role. At its core, this job is all about connecting your product to the right people. It’s about knowing what makes your product special and finding the best way to share that story with the world. Being a Product Marketing Director means juggling creativity, strategy, and leadership to deliver results. Think of yourself as the bridge between your product and your market—your ability to tell the right story, at the right time, to the right people will set... read more →

Brands and their campaigns are managed differently today than they were a few decades ago. How has marketing management changed? It's shifted from traditional, broad campaigns to hyper-personalized, tech-savvy strategies powered by data. In simple terms, marketing management has changed because it’s become more digital, dynamic, and driven by customer insights. For marketing directors, this change means rolling with the punches while staying ahead of the curve. Let’s dive into the most critical shifts shaping today’s landscape and how you can navigate them. The Digital Shift: Trading Billboards for Clicks Once upon a time, brands relied on magazine ads, radio... read more →

What’s the first thing that grabs your attention when scrolling through ads or walking down a store aisle? Chances are, it’s the design. How graphic design can improve your marketing strategy highlights why visuals are more than just decoration—they’re the backbone of impactful communication. Graphic design plays a critical role in today’s marketing strategies. A well-crafted visual doesn’t just look appealing—it delivers messages, captures attention, and drives engagement. From striking social media ads to user-friendly websites and eye-catching packaging, design shapes how audiences perceive and interact with your brand. By investing in quality design, businesses can stand out in competitive... read more →