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Heard of SMM but want to know more? What is SMM in digital marketing? Social Media Marketing (SMM) uses social platforms to boost brands and drive positive change. With SMM, businesses that have products or services that can make a difference can reach and connect with more people in a more engaging and effective way. What is a good example of SMM in digital marketing? At its core, SMM is about using social media platforms — like Facebook, Instagram, Twitter, and LinkedIn — to promote a company’s products or services. Imagine a startup that has developed a revolutionary biodegradable packaging...
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Wondering exactly what is Twitter marketing? Twitter marketing is like the speed-dating scene of the digital world—fast, effective, and to the point. With its real-time interaction and limited character count, it offers a unique opportunity for brands to quickly capture attention and convey their messages. Each tweet of Twitter marketing needs to be a blend of precision and creativity. Whether announcing a new product, sharing a quick tip, or jumping into trending topics, Twitter is where concise content meets big marketing impact. The key is to be memorable. Who is the Target Audience of Twitter? Generally, Twitter appeals to a...
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Social media marketing (SMM) has changed the way we do digital marketing. What is social media marketing and how does it work? It uses platforms like Facebook and Instagram to help you connect with your audience, get your brand noticed, boost your sales, and bring more people to your website. Essentially, it's all about posting great stuff on your social media pages, chatting with your followers, checking out how well your posts are doing, and using ads to reach even more people. What is Social Media Marketing? Examples At its core, social media marketing is about reaching people in the...
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What Does Social Media Marketing Include? Social media marketing has become something every marketer needs to pay attention to. Whether you're a small local shop or a global corporation, the approach to building a brand presence across social platforms shares common elements. They're all aimed at engaging users and fostering relationships that drive business success. What Things are Included in Social Media Marketing? Social media marketing encompasses a variety of tactics and strategies to effectively reach and engage with potential customers. Here’s what’s typically included: Content Creation: Crafting posts, images, videos, and blogs that attract and engage audiences. Strategy Planning:...
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The visual representation of your brand is everything. Every image shared on your website, social media, or advertisements not only tells a story about your product but also reflects your company's identity. That's where a local marketing photographer comes into play, bringing expertise and a keen eye for detail that can significantly boost your marketing efforts. If you're part of a small marketing department, understanding the power of professional photography can give you a competitive edge. What are Advertising Photos Called? Advertising photos, often referred to as commercial photography, are images specifically created to promote and sell products or services....
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It's a cluttered and competitive marketing landscape out there. That's where the creative ad comes into play. What is creative advertising? With its unique approach and out-of-the-box thinking, creative advertising has the power to captivate audiences, leave a lasting impression, and drive brand success. This is what we specialize at here at MOCK, the Agency. In this article, we will explore why creativity in marketing is so essential - what it is, why it's important, and how to develop an effective marketing strategy. What is Creative Advertising? Creative advertising a way of creating and distributing an ad that'll engage its...
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Understanding the key elements that make up the marketing mix is crucial. One such framework that has stood the test of time is the 4 C's marketing mix. What are the 4 C's marketing mix? The 4 C's marketing mix refers to Customer needs and wants, Cost to satisfy, Convenience to buy, and Communication. These four advertising and marketing elements help businesses effectively meet customer needs, deliver value, and foster a communication stream to engage customers. Let's delve into this a little deeper. What is a Marketing Mix? The marketing mix represents a set of tactical marketing tools that a...
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You may have come across the term "UX" and wondered what it's all about. Well, let me break it down for you. UX stands for User Experience. At MOCK, the Agency, we believe that user experiences are essential. What is user experience? This is a big area a designer can work in, that focuses on creating meaningful and enjoyable interactions between users and digital products or services. What is User Experience Design (UX)? User Experience Design, often shortened to UX, is like planning a really good party. You, as the host, want your guests (the users) to have a great...
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Episode Transcript Don Mock 0:20Episode 96 Rob, we're back Rob Broadfoot 0:2296 Don Mock 0:23We're back and I've got a delicious cup of coffee from this morning, but I'm gonna take a sip of right now, afternoon coffee from the morning. It's delicious. Little room temperature coffee to get you going. Rob Broadfoot 0:36Gross. Just regular coffee like a latte just like coffee, you put anything in it or Don Mock 0:43Yeah, it's got a little it's got a little half and half and a little some type...
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In the ever-evolving world of marketing, creativity plays a vital role in capturing the attention of consumers and standing out from the competition. So, does creative fall under marketing? The answer is an emphatic yes! In this blog post, we will explore what creative marketing is, discuss the importance of creativity in marketing, and provide some examples to illustrate its impact. What is Creative Marketing? Creative marketing refers to the use of imaginative and innovative strategies to promote products or services, with the goal of engaging and resonating with the target audience. It involves thinking outside the box, pushing boundaries,...
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