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Blog Post
Let's face it—technology is changing the way that marketing departments have to operate. From customer data platforms helping us get a complete 360 degree view of customers across all platforms, to Metaverse providing vast opportunities for virtual and augmented realities, every marketer needs to be up-to-date with the latest tech trends in order to stay competitive. But instead of getting overwhelmed by this rapidly advancing industry, why not embrace it? Marketing has evolved and changed over the years and it's not going to stop now! This blog post will discuss how you can use technology such as artificial intelligence, web...
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Blog Post
In recent years, digital marketing has become an integral part of the way businesses reach their customers. As a result, marketing departments have had to change to keep up, changing the way they manage their campaigns. Going forward, it will be critical for marketing departments to stay ahead of the curve when it comes to emerging technologies like artificial intelligence (AI) and virtual reality (VR). To stay on top today, businesses must consistently review their strategies and invest in new initiatives as well as reliable tools for success. Here's what we'll cover in this post: Marketing Department Trends Best Tools...
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Blog Post
When it comes to shaping culture and supporting the marketing department, marketing directors have a lot of power. After all, marketing is all about persuasion and influence. And what could be more influential than shaping the way your company's employees think and behave? Of course, this is easier said than done. But with a little thought and effort, it CAN be done. Here's how: 1. See the problem: The first step to shaping culture is to see the problems that need to be fixed. This could be anything from poor communication to a lack of diversity. 2. Take ownership of...
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In any organization, teamwork is key to success. But what happens when the team isn't working together as efficiently as possible? The answer of course is that not much gets accomplished. So how can you improve teamwork and improve your marketing department and get everyone on the same page? Below are a few tips to help get you started. Addressing Cultural Issues Don't be afraid to address these issues - even if that means removing or replacing key employees or contractors that are toxic to the whole group. A great team starts with great people, and when it comes to...
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The 7 habits of highly effective people are: Habit 1: Be Proactive Habit 2: Begin With the End in Mind Habit 3: Put First Things First Habit 4: Think Win-Win Habit 5: Seek First to Understand, Then to Be Understood Habit 6: Synergize Habit 7: Sharpen the Saw Let's look at how these habits tie into marketing leadership. Habit 1: Be Proactive Focus and act on your controllables, not the things outside your control. To successfully lead and support your marketing department, you need to master the art of being proactive. Stephen Covey's first habit is an important tool and...
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Blog Post
You’ve probably heard both sides of the leadership lingo: “Leaders lead from the front” versus “Leaders lead from the back”. Regardless of what school of thought you subscribe to, the important thing is that leading is all about supporting your marketing department team. If you don’t have your team in mind, then your leadership will fail and your team will fall apart. Let’s look at some of the ways you can lead so your marketing team can be primed to be the best they can be. Emotional Intelligence Being aware of your own emotional intelligence levels and seeking to mature...
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We all need backup at some point in our lives. We want someone who’ll be there for us when we need them - someone who’s got our back. For us, we want to be that “someone” who has got our client’s backs. For many of our marketing director clients, they don't always need someone to help... until they encounter an issue with a big project or overwhelming work requirements. Then hiring a graphic design and marketing agency is a big deal. So what are the reasons marketing departments all for backup? Why does the marketing department need support? What do...
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Blog Post
When you're looking at how you can support your marketing department, it's important to look at the problems. Then you can evaluate the best solutions. Reducing craziness in the marketing department begins with figure out why things are so crazy and determining what steps you can take to calm things down. Things to think about - why is the marketing department crazy? The craziness in the marketing department can come from a variety of factors, ranging from poor communication and collaboration to unrealistic deadlines and high expectations. Many teams are focused on short-term gains and profits, instead of long-term strategies...
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It doesn't matter if you've been a marketing director for 12 months or 12 years - there is bound to come a time when your team would benefit from some outside support. Bringing in a marketing specialist to support your team could be necessary because your work and creativity have hit a trough or plateau, and you need some outside inspiration to help motivate your team. Or, it could be because you're inundated with a huge project and the stress levels are way too high for your team to cope with in a healthy way, and so you look to...
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Episode Transcript Don Mock 0:19All right, Episode 17 Rob, Rob Broadfoot 0:21Episode 17. And I know most of you out there the legions of fans listening are thinking to yourselves, wow, advertising is perfect. Yeah, it's always right. Marketing is always, always on target. Hit the bullseye every time. You might be wrong. Don Mock 0:38Yes. Rob Broadfoot 0:39So we were talking a little bit about just sort of classic marketing or advertising blunders. Throughout history. And we have a couple of our own little anecdotes, but...
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