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Consider this: 94% of first impressions relate to design. As a marketing director or small business owner, you might find yourself pondering the question: "Is graphic design worth it?" You have to considering the costs involved AND the potential return on investment (ROI). Graphic design services can cost a lot, but if the changes they make take your brand from mediocre to famous, the return you're going to get is going to be well worth it. Let's delve into this question and uncover why hiring a graphic designer could be one of the best decisions for your company's growth. Why...
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Brands thrive not only by offering quality products or services, but also by effectively managing their transformation in an ever-evolving market. The journey from being good to becoming great is a strategic process embedded with key principles that we've seen work effectively. It involves understanding the brand's core values, aligning these with the needs and desires of the customers, and adapting to market dynamics. Today at MOCK, the Agency, we'll explore these fundamental keys to brand transformation, and talk about how a brand can effectively navigate its evolution and achieve greatness in its industry. Here's what we'll explain more about:...
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Television commercials are a necessary source of revenue for networks and stations. Sometime we feel like we're watching more commercials than TV, but is that even true? How many TV ads per hour are we talking about? On average, viewers watch around 15 minutes of TV commercials per hour, which equates to approximately 28 ads if each ad is 30 seconds long. How Many TV Ads Do We See a Day? We don't recommend watching TV all day long. But if you did, here's what you would see. U.S. viewers are exposed to approximately 15 minutes of commercials per hour...
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Are you curious about what sets certain companies apart in the world of business? Have you ever wondered what it takes to be considered a truly creative company? Why do we consider yourselves a creative company? There are many factors that contribute to a company being labeled as "creative". Some companies may focus on innovative product design or sharing information through podcasts, while others may prioritize out-of-the-box marketing strategies. However, at the core of all truly creative companies is a culture of innovation and experimentation. A creative company values originality and encourages its employees to take risks and think outside...
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What to Look Out For When Updating Your Business or Brand Rebranding is an opportunity to redefine your company's identity, reach new customers, and stay relevant in a competitive market. However, a brand transformation also comes with its fair share of risks. If you don't watch out for refreshing ad rebranding pitfalls, you could end up hurting your business instead of boosting it. You may end up damaging your brand's reputation and alienating your existing customer base, instead of empowering your business. In this blog post, we'll explore the common pitfalls to avoid when updating your business or brand, to help...
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Striking the right balance between attracting new customers while retaining old one is a complex process. As a business owner, your ultimate goal is to grow your customer base, but at the same time, you don't want to lose existing customers along the way. It all starts with branding: understanding the needs and preferences of your target audience, both new and existing. Then tailor your strategy accordingly. In this article, we explore these challenges and explore strategies to effectively navigate the intricate dynamics of customer attraction and retention. We will explore the following questions: Is it cheaper to attract new...
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Competing with other brands is going to be unavoidable. The key to thriving amidst competition lies not in evasion but in preparation. If you develop and implement solid strategies, you will not only successfully compete, but also elevate your brand above others in the market. In this section, we will discuss some effective tactics that can help you to stand out and flourish alongside other brands. This is what we'll talk about today. Here's what you can expect to learn about: Is competition good or bad in marketing? What are the benefits of brand competition? What are the disadvantages of...
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A lot of people don't think about self-assessment when it comes to business. But if you ignore the importance of assessing your company for growth and success, it can really hurt your brand and your future. Self-assessment allows you to take a step back and evaluate your company objectively, identifying areas of strengths and weaknesses. This process can help you make informed decisions on how to improve and transform your business operations and drive growth. Companies that regularly assess their performance in various areas, such as operations, marketing, and customer service, are more likely to identify potential issues and opportunities...
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How White Papers and Smart Marketing Strategies Catapulted the Company to Success Dropbox, the popular file hosting service founded in 2007 by Drew Houston and Arash Ferdowsi, has become a household name for individuals and businesses alike. With an impressive user base of over 700 million people across 180 countries, Dropbox has undoubtedly made it big in the competitive world of cloud storage. But how did this tech startup manage to achieve such incredible success? The answer to the ride of Dropbox lies in a combination of innovative marketing strategies, a compelling white paper, and relentless focus on delivering value...
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Direct Mailing Direct – often the most effective marketing communication is direct mail. We find our clients targeted audience, then concept and execute direct mail communications designed specifically to break through the clutter. Why Direct Mailing? Direct mail advertising has been a tried-and-true marketing technique for decades, and for good reason. While digital marketing has taken over in recent years, direct mail still offers unique advantages that cannot be replicated online. In a world where consumers are bombarded with countless digital ads on a...
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