In the ever-evolving landscape of business and commerce, effective marketing campaign management is paramount to ensuring your brand's visibility and success. If you are just starting to manage a team of marketers, and are feeling uncertain about launching your first campaign, we're here to help. Managing a marketing campaign well involves a balance of strategy, planning, and willingness to make moves. This comprehensive guide is designed to help you navigate through the intricate process of managing a marketing campaign and the team working on it. We have a lot of experience with running great marketing campaigns at MOCK, the Agency.... read more →

You're a professional marketer. Marketers have long been stereotyped as being consumed by their jobs, working around the clock and never taking a break. Balance the Grind shares that, "One of the downsides... is that you can end up working too much, blurring the boundaries between your home life and work life, leading to burn out." While this may be true for some, it doesn't have to be the norm. Let's talk about how to set boundaries as a marketing professional. By setting boundaries and sticking to them, marketing professionals can create balance in their lives while still achieving success... read more →

If you one of the millions of marketing professionals working in a corporate environment, then you know that there’s often an incredible amount of drama, politics and conflict behind the scenes. Are you wondering how to handle marketing department drama and survive in corporate America? By accepting that drama happens, staying objective, and maintaining basics ideals like respect, you can handle these issues gracefully. Here's how: Acknowledge and Accept the Drama Drama is an inevitable part of any workplace. Politics are unavoidable. While drama can be frustrating and exhausting, it's also a common occurrence in any corporate environment. By acknowledging... read more →

"When communication is effective, it leaves all parties involved satisfied and feeling accomplished" - Stevenson University In the world of marketing, communication is everything. Unfortunately, it's not always given the attention it deserves. Some of the common places where communication breaks down in marketing campaigns include between people within your team and company, or between your campaign and your target audience. It's these breakdowns that can really hurt and even destroy your marketing campaign if you don't address them. Improving communication is a big part of improving your marketing skills. Let's discuss these in further detail. Within the Marketing Team:... read more →

Have ideas in your head of what the perfect campaign looks like, but unsure where to start? What's required to execute on a marketing campaign? You basically need to know who you're trying to reach, a good plan for reaching them, and a way to evaluate if you were effective. Make sure you check these boxes before you start! Let's look more in depths that these concepts to help you improve your marketing skills. Target Audience Profile As a brand, it’s essential to know your target audience. Who are they, where do they live, and what are their interests? Your... read more →

As a marketing professional, you need to be creative in order to stand out from your competition. You need more than one skill. Improving these professional skills requires dedication and practice, but it is well worth the effort. You need to be able to think critically, analyze data, and come up with innovative ideas that capture your target audience's attention. Having the ability to be creative is essential in creating successful marketing campaigns. It's also something we are always aiming to improve at MOCK, the Agency. With the right approach, you can develop a unique voice that will attract more... read more →

"Don’t confuse sucking up with serving up. Sucking up is not serving your boss, sucking up is about misleading your boss and others to make oneself look better or to get ahead. Serving up is selfless and is about helping others look good and helping others achieve success, in turn you look good and achieve success." - Nathan Jamail Below we will discuss five core things marketing specialists can do to serve their boss as best they can! Serving your boss is as much about attitudes as it is about actions. Being a faithful, proactive employee and having a positive,... read more →