It doesn't matter if you've been a marketing director for 12 months or 12 years - there is bound to come a time when your team would benefit from some outside support. Bringing in a marketing specialist to support your team could be necessary because your work and creativity have hit a trough or plateau, and you need some outside inspiration to help motivate your team. Or, it could be because you're inundated with a huge project and the stress levels are way too high for your team to cope with in a healthy way, and so you look to... read more →

As businesses become more global, many companies are choosing to hire marketing professionals from outside the United States. This can be a great way to support your marketing department especially if things are crazy. However, there are also some potential drawbacks associated with hiring abroad that should be taken into consideration before making a decision. To help weigh the costs and benefits, we will explore the pros and cons of hiring marketing professionals outside of the United States so that you can make an informed decision about your staffing needs. Let's dive in to hiring outside of the USA -... read more →

Every marketing department, whether in a large corporation or in a small but bright new company, has its own unique ebbs and flows. These are the marketing department cycles and patterns you'll want to be aware of in order to effectively manage and support your marketing department. Knowing what to expect will help you plan. And when you plan, you'll be prepared to better manage your marketing department and ensure that your campaigns run smoothly. The Cycles and Patterns: Employee turnover Too much work / unrealistic demands Too little work Employee Turnover - the Outflow In any industry, you'll see... read more →