As marketers, it can be daunting to consider the future of our profession. After all, conventional wisdom isn't always sufficient in predicting how marketing trends will evolve; after all we all know that the only thing certain about tomorrow is uncertainty! With so much flux and change predicted for both technology and consumer behavior over the coming years, it can seem overwhelming to think about what the marketing department of tomorrow might look like. In this post we reflect on the current technologies available to marketing departments and guess what the future of marketing departments may look like. This will... read more →

The best tools for a marketing department can only be determined after in depth discovery of the business the marketing department promotes. Identify your marketing objectives and goals Identifying your marketing objectives and goals can help you find the right tools to move forward. Mapping out what success looks like for your marketing strategy means creating a plan that helps you efficiently get there. Without clearly identifying your objectives, it can be hard to know if you have met your goals, or if you are on the right path. Take some time and map out where you want to go... read more →

We all know that marketing is a constantly shifting landscape, and in order to keep up with the best trends out there, it's important for marketing departments to stay on top of the newest technology. But if you're a busy director or C-suite exec trying to navigate your company's marketing initiatives AND manage day-to-day operations, it can feel like an uphill battle! Whether you’re struggling with budgeting challenges, staffing issues or just need fresh ideas for increasing leads and conversions - this blog post has been designed to offer insights into the hottest marketing trends so that you can make... read more →

In recent years, digital marketing has become an integral part of the way businesses reach their customers. As a result, marketing departments have had to change to keep up, changing the way they manage their campaigns. Going forward, it will be critical for marketing departments to stay ahead of the curve when it comes to emerging technologies like artificial intelligence (AI) and virtual reality (VR). To stay on top today, businesses must consistently review their strategies and invest in new initiatives as well as reliable tools for success. Here's what we'll cover in this post: Marketing Department Trends Best Tools... read more →

If you’re feeling overwhelmed by managing all of the marketing department operations, don't worry; we've got you covered! Here are some helpful tips for making sure your marketing department runs like a well-oiled machine. The keys to smoother marketing department operations include clear communication and working towards clearly defined goals. Whether you’re a seasoned marketing director who has been in the field for decades, or just starting out on your journey to success, one thing is certain: running an effective and efficient marketing department is No. Easy. Feat. Let's get started simplifying things for you so you can get started... read more →

As a marketing director, have you ever felt like you were the only one in the dark when it comes to the purpose of your department? Defining "purpose" for an entire department without knowing the unique expectations of the leadership and other departments can be difficult. But without purpose, improving marketing department performance is next to impossible. The good news is that discovery is key. By taking the time to understand the expectations of the leaders in your organization and your target audience, you can develop a clear purpose for your marketing team that will benefit everyone involved. Thanks for... read more →