A good marketing campaign isn’t just about clever slogans or flashy ads; it’s a strategic dance between clear objectives, creativity, and audience connection. A truly successful campaign grabs attention, builds trust, and motivates people to act — all while reflecting your brand’s personality and purpose. Let’s break down the ingredients that make a marketing campaign go from good to great. Whether you're planning a website marketing campaign or brainstorming good campaign ideas, this guide will help you craft something memorable and effective. Defining Clear Objectives and Goals A good marketing campaign starts with a solid roadmap. Ask yourself: What do... read more →

A website marketing campaign is your business’s handshake with the digital world, inviting people to connect, explore, and convert. Simply put, it’s a strategic effort to promote a website and drive targeted traffic using various online channels. Done right, a great campaign can turn your site into a 24/7 sales machine. Launching a campaign involves blending creative and technical strategies to increase visibility, attract visitors, and achieve goals — whether that’s more sales, leads, or brand awareness. Let’s dive into what makes a website marketing campaign effective and actionable. What Are the Essential Components of a Successful Website Marketing Campaign?... read more →

The Choose ATL initiative is a smart, data-driven marketing campaign designed to position Atlanta as the premier destination for young talent and businesses. Launched by the Metro Atlanta Chamber, it leverages the city’s strongest assets — economic opportunities, diverse industries, and a thriving cultural scene — to attract professionals, entrepreneurs, and creators. It’s a classic example in using a city’s unique strengths to build a brand that resonates on a national scale. Why the Choose ATL Initiative Works The Choose ATL initiative is built on a clear marketing strategy: highlight Atlanta’s assets in careers, culture, and community. Instead of just... read more →

If you’re looking to break into the creative industry, landing a graphic design internship is a smart move. A graphic design internship offers hands-on experience, builds your portfolio, and helps you make valuable industry connections. Whether you’re in Atlanta or anywhere else, an internship can be the stepping stone to a successful career in design. At MOCK, the agency, we've had some interns and have enjoyed both teaching them and seeing them grow. What Are the Key Differences Between Remote and On-Site Graphic Design Internships? Students learning graphic design have a few options when it comes to getting internships. Make... read more →

Choosing whether to pursue a graphic design degree is like standing at a creative crossroads. Graphic design degrees offer a structured way to dive deep into design fundamentals, master the industry’s tools, and build a killer portfolio. But is it the right path for everyone? Well, some members of our team at MOCK, the agency have an education in graphic design or similar fields. You need to figure out what is right for you based on what you want your graphic design career path to look like. What Can You Do with a Graphic Design Degree? With a graphic design... read more →

Are you in graphic design schools or looking for a place to get an education in graphic design? Whether you’re just dipping your toes into the world of design or you’ve already decided on this path, picking the right school can make all the difference. In this post, MOCK the agency will explore what makes graphic design schools special, what you should look for, and how they can help shape your future in the design world. Why Are Graphic Design Schools Important? Graphic design schools are tailored to teach you the ins and outs of visual communication. Unlike general art... read more →

Your Guide to Starting a Creative Journey Are you thinking about becoming a graphic designer? If so, you're in the right place to start exploring your options in the vibrant city of Atlanta. At MOCK, the agency, we love the creative scene here in Atlanta. Looking for graphic design in Atlanta education programs, you'll find a wide range of options - full degree courses to specialized bootcamps, that can set you on the path to a successful career in this creative field. Graphic design education in Atlanta is all about combining creativity with technical skills to prepare you for real-world... read more →

The question of whether to pursue a career as a graphic designer is a big one. It’s an appealing path for many, thanks to its blend of creativity and impact. But, as with any career, there are challenges and realities that need to be considered if you're just beginning your education in graphic design. So, is the life of a graphic designer right for you? The Short Answer: Deciding to become a graphic designer depends on your passion for creative problem-solving and your willingness to adapt in a fast-changing industry. It's a rewarding path for those who thrive on visual... read more →