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Increasing market share can have several benefits for a company, including taking better care of its employees. Building a larger market share can foster financial stability, offer enhanced career growth opportunities, provide better resources and support, and enable competitive compensation packages for employees. Here's how you can take care of your employees by expanding your market share: Financial Stability By expanding your market share, you are increasing the financial stability of your company. This can lead to higher profits and more resources to invest in employee benefits such as healthcare, retirement plans, and professional development opportunities. When employees feel financially...
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Every business wants to increase your market share and stand out from the competition. Whether you want to increase market shares for a new product, reclaim lost ground or simply keep ahead of the game, there are several strategies that can help. If you're wondering how to increase market share, it all begins with understanding your customers and competitors, and having a firm foundation in your own company branding. It's like knowing who you are, what you are about, and who your friends are, before you go out and try to conquer the world. These are the things we at...
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In today's highly competitive business landscape, taking market share as a large business is no easy feat. Large businesses often face challenges such as increased competition, changing consumer preferences, and advancing technology. What are the requirements to take market share as a large business? To take market share as a large business, you've got to understand and adapt to shifting consumer preferences, leverage advanced technology, maintain excellent customer service, and execute effective marketing strategies. However, with the right strategies in place, it is possible for large businesses to gain a larger market share and maintain their position in the market....
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It's a cluttered and competitive marketing landscape out there. That's where the creative ad comes into play. What is creative advertising? With its unique approach and out-of-the-box thinking, creative advertising has the power to captivate audiences, leave a lasting impression, and drive brand success. This is what we specialize at here at MOCK, the Agency. In this article, we will explore why creativity in marketing is so essential - what it is, why it's important, and how to develop an effective marketing strategy. What is Creative Advertising? Creative advertising a way of creating and distributing an ad that'll engage its...
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Understanding the key elements that make up the marketing mix is crucial. One such framework that has stood the test of time is the 4 C's marketing mix. What are the 4 C's marketing mix? The 4 C's marketing mix refers to Customer needs and wants, Cost to satisfy, Convenience to buy, and Communication. These four advertising and marketing elements help businesses effectively meet customer needs, deliver value, and foster a communication stream to engage customers. Let's delve into this a little deeper. What is a Marketing Mix? The marketing mix represents a set of tactical marketing tools that a...
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Located in the vibrant heart of Midtown Atlanta, Ponce City Market is a historic landmark with a modern twist. Once the Sears, Roebuck & Company building, it's now a bustling hub of shops, restaurants, and cultural experiences. With its unique architecture and lively atmosphere, Ponce City Market embraces Atlanta's heritage while embodying its dynamic spirit. Whether you're a local or a tourist, this must-visit destination offers something for everyone, including shopping, dining, and a calendar full of events and activities. All About Ponce City Market Ponce City Market is a place with a mix of different stores. You can find...
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You may have come across the term "UX" and wondered what it's all about. Well, let me break it down for you. UX stands for User Experience. At MOCK, the Agency, we believe that user experiences are essential. What is user experience? This is a big area a designer can work in, that focuses on creating meaningful and enjoyable interactions between users and digital products or services. What is User Experience Design (UX)? User Experience Design, often shortened to UX, is like planning a really good party. You, as the host, want your guests (the users) to have a great...
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Episode Transcript Don Mock 0:20Episode 96 Rob, we're back Rob Broadfoot 0:2296 Don Mock 0:23We're back and I've got a delicious cup of coffee from this morning, but I'm gonna take a sip of right now, afternoon coffee from the morning. It's delicious. Little room temperature coffee to get you going. Rob Broadfoot 0:36Gross. Just regular coffee like a latte just like coffee, you put anything in it or Don Mock 0:43Yeah, it's got a little it's got a little half and half and a little some type...
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In today's digital world, where social media, online ads, and influencers dominate the marketing landscape, it's easy to overlook traditional forms of advertising. However, one powerful and effective marketing strategy that continues to stand the test of time is billboard advertising. Yes, that's right. Outdoor advertising continues to incorporate billboards because they work. What type of marketing is billboards? Billboards classify as ATL marketing. Billboards as a Marketing Strategy: Above the Line (ATL) Marketing Billboard advertising is classified as an above-the-line (ATL) marketing strategy. ATL marketing refers to promotional activities that reach a WIDE AUDIENCE through mass media channels, such...
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In the ever-evolving world of marketing, creativity plays a vital role in capturing the attention of consumers and standing out from the competition. So, does creative fall under marketing? The answer is an emphatic yes! In this blog post, we will explore what creative marketing is, discuss the importance of creativity in marketing, and provide some examples to illustrate its impact. What is Creative Marketing? Creative marketing refers to the use of imaginative and innovative strategies to promote products or services, with the goal of engaging and resonating with the target audience. It involves thinking outside the box, pushing boundaries,...
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