Atlanta is alive with creativity, hosting art events that celebrate everything from local talent to global artistry. These events are perfect for immersing yourself in the city’s vibrant culture — or, if you’re a marketing director, for creating connections that truly matter. Art events in Atlanta offer dynamic opportunities to... read more →

Curious about cultural events in Georgia? Bringing people together through music, art, history, and food, these events also provide and businesses and brands with a chance to connect with audiences in ways that go far beyond digital impressions. By aligning with Georgia’s rich calendar of festivals, art events, and fairs,... read more →

Choosing from the many types of marketing campaigns can feel overwhelming, but it’s all about finding the one that matches your goals, audience, and budget. Whether you want to sell more products, grow your brand, or connect with your audience, the a great campaign makes all the difference. Let’s explore... read more →

What makes a marketing campaign successful? A successful marketing campaign starts with a clear goal, like increasing website traffic by 20%, and focuses on a specific audience, such as millennials interested in fitness. Using targeted channels - like Instagram ads with compelling visuals and a strong call-to-action - and tracking... read more →

Starting a marketing campaign is like launching a rocket: you need the right plans, the right tools, and the right team to make it take off. Wondering how to start a marketing campaign? To start a marketing campaign, define your audience and the specific goal you want to achieve, like... read more →

Marketing is all about connection. But what works best? What are the main types of marketing campaign strategies? Brand Awareness Campaigns User-Generated Content (UGC) Campaigns Product Launch Campaigns Seasonal Push Campaigns Email Marketing Campaigns Influencer Marketing Campaigns Rebranding Campaigns Gamification Campaigns Referral Campaigns Crisis Management Campaigns From building awareness to... read more →

If you're just getting started in marketing, let's get you clear on digital marketing campaigns. What are digital marketing campaigns? Simply put, they’re organized efforts to promote a product, service, or brand using any type of digital platform like social media, email, and search engines. Think of them as the... read more →

What's the deal with search engine marketing campaigns? By targeting specific keywords and using platforms like Google Ads, these campaigns help your brand show up at the top of search results... Right where your customers are looking. This can be a big part of a great campaign. What Are the... read more →

Building a marketing campaign might feel like assembling a puzzle, but with the right pieces, it all comes together beautifully. A marketing campaign is a strategic effort to promote a product, service, or brand using specific goals, messages, and tools. It’s about creating a clear path for your audience to... read more →