Jan
11
A lot companies spend a lot of money on their advertising efforts, but who spends the most on TV advertising? Some people might think that the biggest spenders would be tech giants like Google or Apple, but surprisingly, it's actually Procter & Gamble (P&G) that holds the top spot. In...
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Jan
11
Television advertising has long been a staple in the marketing world, connecting businesses with their target audiences through captivating visuals and sound. But what are the pros and cons of TV advertising? TV advertising offers the advantages of broad reach and powerful sensory impact, but suffers from high costs and...
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Jan
11
Brands thrive not only by offering quality products or services, but also by effectively managing their transformation in an ever-evolving market. The journey from being good to becoming great is a strategic process embedded with key principles that we've seen work effectively. It involves understanding the brand's core values, aligning...
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Jan
11
Television commercials are a necessary source of revenue for networks and stations. Sometime we feel like we're watching more commercials than TV, but is that even true? How many TV ads per hour are we talking about? On average, viewers watch around 15 minutes of TV commercials per hour, which...
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Jan
04
Episode Transcript Don Mock 0:22Right episode 105 We're back. Rob Rob Broadfoot 0:24105. Don Mock 0:25Yeah, live 105 live one. That's a perfect segue to. I just came back from San Francisco. So on vacation and live 105 was the radio station I used to listen to out there. That...
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Dec
28
Episode Transcript Don Mock 0:19All right, Rob episode 104 We're back. Rob Broadfoot 0:22We're back like a Cypress Hill reunion tour. Don Mock 0:25Yeah, we are. I know What a great segue Love me some Cypress Hill. I...
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Dec
23
Wondering, "How big is the printing industry?" Despite the rise of digital media, the printing industry remains a significant contributor in the realm of print media advertising and the global economy. In 2020 alone, the industry generated over $800 billion in revenue, with an estimated 800 billion printed pages worldwide....
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Dec
22
Printing is an art form that has been around for centuries, and print media has played a huge role in how information is disseminated and preserved. However, with the rise of digital media and advancements in technology, many have questioned: Is the print industry in decline? Yes, the printing industry...
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Dec
22
According to a survey conducted by MarketingSherpa, 82% of consumers trust print ads when making a purchasing decision, compared to only 25% who trust online pop-up ads. Does print marketing still work? The answer is yes, print marketing still works and has a place in advertising and marketing today. While...
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Dec
21
When you think about print media, you may think it's a relic of the past. However, it continues to play a significant role in our lives. What are some examples of print media? Examples of print media include: newspapers, like The New York Times magazines, like Vogue books, like "To...
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