You are your own brand whether you recognize it or not. Developing a strong personal brand is essential for your professional and personal success. It's basically just defining who you are and living that way. And you can apply just about everything about personal branding to branding a business. What... read more →

A logo is an essential element of your brand identity, representing your company's values, personality, and visual appeal. However, it's important to strike the right balance between consistency and adaptability. How often should you rebrand a logo? The frequency of rebranding a logo depends largely on the evolution of your... read more →

In 1949, a small German shoe company made a decision that would revolutionize sports branding forever -- they bought the rights to three simple stripes for just $1,600 and two bottles of whiskey. Today, those three stripes are worth billions as part of Adidas' iconic trinity of logos. The Adidas... read more →

A well-designed logo has the power to become synonymous with a company or brand, instantly evoking emotions and associations. In this article, we will explore the question: "What is the most famous logo in the world?" and delve into why it holds such a prestigious title. The Coca-Cola logo is... read more →

Which industry is the largest advertiser today? The retail industry is currently the largest advertising industry in today's market. This comes as no surprise, considering that we are constantly surrounded by advertisements from various retail companies. Whether it's through television commercials, social media ads, or billboards on our daily commute,... read more →

Many businesses turn to freelancers for their logo design needs due to their flexibility and expertise in advertising, marketing, and visual designs. But how much do freelancers charge for logo design? Typically, the rates can range from as low as $50 for beginners to over $1000 for experienced, high-end designers.... read more →

If you've studied marketing, you're likely familiar with the concept of the marketing mix. One of the most well-known versions of the marketing mix is the 7 Ps model. But who invented the 7 Ps of marketing and advertising? The 7 Ps of marketing was invented by E. Jerome McCarthy,... read more →

As companies strive to create effective marketing campaigns, they often turn to ad agencies for their expertise and specialized services. What are the 5 different ad agencies? The five different types of ad agencies include: Full-Service Agencies providing a comprehensive range of marketing services Creative Agencies specializing in creative design... read more →

What do you think of when you think of marketing? Chances are, you think of fast-paced environments, long hours and high levels of stress. But is marketing a low stress? Or high stress? We'll call it pretty high stress, based on statistics, which show that as many as 80% of... read more →

Building a strong brand is essential for businesses to succeed. But what are the specific benefits that a brand should offer? A good brand offers trust and credibility, differentiation, emotional connection, and perceived value to its target audience. By understanding and delivering on these benefits, brands can effectively engage customers,... read more →