Think a logo can’t make or break your brand? Think again. The most famous logos in the world didn’t get there by accident—they were designed to leave a mark. For marketing directors juggling chaos, brand confusion, and tight turnarounds, your logo might just be your most powerful tool. So, what... read more →

In 1949, a small German shoe company made a decision that would revolutionize sports branding forever -- they bought the rights to three simple stripes for just $1,600 and two bottles of whiskey. Today, those three stripes are worth billions as part of Adidas' iconic trinity of logos. The Adidas... read more →

Many businesses turn to freelancers for their logo design needs due to their flexibility and expertise in advertising, marketing, and visual designs. But how much do freelancers charge for logo design? Typically, the rates can range from as low as $50 for beginners to over $1000 for experienced, high-end designers.... read more →

Which industry is the largest advertiser today? The retail industry is currently the largest advertising industry in today's market. This comes as no surprise, considering that we are constantly surrounded by advertisements from various retail companies. Whether it's through television commercials, social media ads, or billboards on our daily commute,... read more →

If you've studied marketing, you're likely familiar with the concept of the marketing mix. One of the most well-known versions of the marketing mix is the 7 Ps model. But who invented the 7 Ps of marketing and advertising? The 7 Ps of marketing was invented by E. Jerome McCarthy,... read more →

As companies strive to create effective marketing campaigns, they often turn to ad agencies for their expertise and specialized services. What are the 5 different ad agencies? The five different types of ad agencies include: Full-Service Agencies providing a comprehensive range of marketing services Creative Agencies specializing in creative design... read more →

Building a strong brand is essential for businesses to succeed. But what are the specific benefits that a brand should offer? A good brand offers trust and credibility, differentiation, emotional connection, and perceived value to its target audience. By understanding and delivering on these benefits, brands can effectively engage customers,... read more →

What do you think of when you think of marketing? Chances are, you think of fast-paced environments, long hours and high levels of stress. But is marketing a low stress? Or high stress? We'll call it pretty high stress, based on statistics, which show that as many as 80% of... read more →

A carefully crafted message has the potential to captivate an audience, evoke emotions, and drive action. But among the vast collection of words, what is the most powerful word in advertising? The most powerful word in advertising is arguably "you". This word instantly personalizes the message, creating a direct conversation... read more →

When it comes to choosing the right design tool, designers often find themselves torn between multiple options: Figma and Adobe XD. Wondering, "Should I learn Figma or Adobe XD?" The choice between Figma and Adobe XD depends largely on your specific needs as a designer. Figma is preferable for team... read more →