Whether you're a job seeker, an entrepreneur, or simply looking to establish yourself as an authority in your field, building a strong personal brand can be a game-changer. But you may be wondering, "How much does it cost to brand yourself?" The cost to brand yourself greatly varies depending on... read more →

You are your own brand whether you recognize it or not. Developing a strong personal brand is essential for your professional and personal success. It's basically just defining who you are and living that way. And you can apply just about everything about personal branding to branding a business. What... read more →

A logo is an essential element of your brand identity, representing your company's values, personality, and visual appeal. However, it's important to strike the right balance between consistency and adaptability. How often should you rebrand a logo? The frequency of rebranding a logo depends largely on the evolution of your... read more →

Think a logo can’t make or break your brand? Think again. The most famous logos in the world didn’t get there by accident—they were designed to leave a mark. For marketing directors juggling chaos, brand confusion, and tight turnarounds, your logo might just be your most powerful tool. So, what... read more →

In 1949, a small German shoe company made a decision that would revolutionize sports branding forever -- they bought the rights to three simple stripes for just $1,600 and two bottles of whiskey. Today, those three stripes are worth billions as part of Adidas' iconic trinity of logos. The Adidas... read more →

Many businesses turn to freelancers for their logo design needs due to their flexibility and expertise in advertising, marketing, and visual designs. But how much do freelancers charge for logo design? Typically, the rates can range from as low as $50 for beginners to over $1000 for experienced, high-end designers.... read more →

Which industry is the largest advertiser today? The retail industry is currently the largest advertising industry in today's market. This comes as no surprise, considering that we are constantly surrounded by advertisements from various retail companies. Whether it's through television commercials, social media ads, or billboards on our daily commute,... read more →

Marketing departments wear a lot of hats. But when deadlines pile up and campaigns stall out, businesses look for help—fast.So, what are the 5 different ad agencies? They include full-service, creative, media buying, digital marketing, and PR agencies—each offering specialized services to support different parts of your advertising strategy. The... read more →

If you’ve ever sat in a strategy meeting, brainstormed a campaign, or built a brand from scratch, chances are you’ve bumped into the “7 Ps of marketing.” It’s one of the most talked-about frameworks in marketing and advertising—but do you know where it actually came from? The answer: E. Jerome... read more →