Television advertising has been a staple in the marketing world for decades, and with good reason. They make money. But how do TV ads make money? TV ads generate revenue for businesses by increasing product awareness, persuading viewers to make a purchase, and ultimately leading to an increase in sales.... read more →

It is no secret that TV ads can come with a hefty price tag. Why are TV ads so expensive? TV ads are expensive due to a combination of production costs, the wide reach of television, and the desire to secure prime airtime slots when the maximum number of viewers... read more →

We've all seen commercials we can't help but remember, but do we see why? Exactly what makes a successful TV ad? A successful TV ad is one that effectively communicates its message, triggers emotional resonance, arouses viewer interest, and inspires action, often by blending creative storytelling, engaging visuals, and a... read more →

Watching a TV commercial is a pretty simple process, but there's a lot more behind it than many people think. How is TV advertising bought? TV advertising is bought through a process called media buying, where businesses or agencies negotiate prices and schedules for ad placements with TV networks or... read more →

When companies are pouring billions into advertising, you expect tech giants to top the list. Think again. The company that consistently leads the pack in TV advertising isn’t Apple, Meta, or Amazon—it’s Procter & Gamble. In 2019 alone, Procter & Gamble (P&G) spent a jaw-dropping $2.95 billion on television ads.... read more →

Brands thrive not only by offering quality products or services, but also by effectively managing their transformation in an ever-evolving market. The journey from being good to becoming great is a strategic process embedded with key principles that we've seen work effectively. It involves understanding the brand's core values, aligning... read more →

We all know TV commercials are a necessary evil -- the price we pay for free (or at least, ad-supported) television. But have you ever stopped to wonder just how much of your viewing time is actually dedicated to these mini-movies? How many TV ads per hour are we talking... read more →