Wondering, "How big is the printing industry?" Despite the rise of digital media, the printing industry remains a significant contributor in the realm of print media advertising and the global economy. In 2020 alone, the industry generated over $800 billion in revenue, with an estimated 800 billion printed pages worldwide.... read more →

Printing is an art form that has been around for centuries, and print media has played a huge role in how information is disseminated and preserved. However, with the rise of digital media and advancements in technology, many have questioned: Is the print industry in decline? Yes, the printing industry... read more →

According to a survey conducted by MarketingSherpa, 82% of consumers trust print ads when making a purchasing decision, compared to only 25% who trust online pop-up ads. Does print marketing still work? The answer is yes, print marketing still works and has a place in advertising and marketing today. While... read more →

Print ads have the power to capture attention, engage readers, and leave a lasting impact. What is an example of print advertising? My favorite example is the iconic "Got Milk?" campaign. These ads featured celebrities with milk mustaches, showcasing how important it is to have milk in your diet. The... read more →

Print is printed. Television is on television. Simple, right? But if you’re a marketing director juggling campaigns, deadlines, and internal approvals, you know there’s more to it than medium. The real difference between print and television advertisements lies in how each connects with your audience—and how they support your larger... read more →

Online advertising now dominates the marketing landscape. Many businesses have begun to question the effectiveness of traditional forms of print advertising, such as newspaper ads. Is newspaper advertising still effective? The answer is not a simple yes or no. While online advertising has certainly become more prevalent, newspapers still have... read more →

You’ve seen it happen—someone flips through a magazine or newspaper and pauses on an ad. But how long does that moment actually last? In today’s screen-dominated world, it’s valid to ask: how long do people look at print ads? And does print advertising still capture meaningful attention? Let’s dig into... read more →

We scroll, we swipe, we tap. So it’s fair to ask: will print magazines survive in a world ruled by screens? Despite the rise of digital media and 24/7 content feeds, print media—especially magazines—hasn’t gone extinct. In fact, it’s showing surprising signs of resilience. Not just hanging on, but evolving.... read more →

With the rise of digital media and online advertising, many have questioned whether traditional print ads will survive in today's market. What is the future of print advertising? While it is true that digital platforms have become an integral part of our daily lives, print advertising still holds significant value... read more →