Brands thrive not only by offering quality products or services, but also by effectively managing their transformation in an ever-evolving market. The journey from being good to becoming great is a strategic process embedded with key principles that we've seen work effectively. It involves understanding the brand's core values, aligning... read more →

We all know TV commercials are a necessary evil -- the price we pay for free (or at least, ad-supported) television. But have you ever stopped to wonder just how much of your viewing time is actually dedicated to these mini-movies? How many TV ads per hour are we talking... read more →

Wondering, "How big is the printing industry?" Despite the rise of digital media, the printing industry remains a significant contributor in the realm of print media advertising and the global economy. In 2020 alone, the industry generated over $800 billion in revenue, with an estimated 800 billion printed pages worldwide.... read more →

According to a survey conducted by MarketingSherpa, 82% of consumers trust print ads when making a purchasing decision, compared to only 25% who trust online pop-up ads. Does print marketing still work? The answer is yes, print marketing still works and has a place in advertising and marketing today. While... read more →

Printing has shaped how we share ideas, build brands, and create credibility for centuries. But today, many marketing directors and business owners are asking a tough question: Is the print industry in decline? If you’re worried that print is fading into irrelevance—and that your investment in printed materials could be... read more →

Print ads have the power to capture attention, engage readers, and leave a lasting impact. What is an example of print advertising? My favorite example is the iconic "Got Milk?" campaign. These ads featured celebrities with milk mustaches, showcasing how important it is to have milk in your diet. The... read more →

If your last touchpoint with a newspaper was lining your dog crate, you're not alone. Online advertising now dominates the marketing landscape—but here’s the kicker: traditional forms of print advertising, like newspapers, aren’t completely obsolete. In fact, they might still be the right move for specific businesses targeting specific audiences.... read more →