Aug
11
When it comes to establishing a strong identity and presence, branding is a crucial aspect for small businesses. The strategy and graphic design are immensely important for those meaningful first impressions. However, one recurring question that arises is, "How much does branding cost for a small business?" In this blog...
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Aug
10
A brand voice is the unique personality and style of communication that a company uses to convey its message to customers. It is the embodiment of your brand's values, ethos, and spirit in every interaction with your audience. A strong brand voice can make your company stand out from the...
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Aug
10
A caring and skilled graphic designer will be up front with you about everything. It's very important for clients to have a comprehensive understanding of what they're paying for with their logo design. What is included in a logo package? A logo package encompasses the deliverables and assets that accompany...
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Aug
09
When it comes to creating a logo for your business or brand, you might be wondering, "How much does a logo usually cost?" It can range from a few hundred to several thousand dollars. Why such a broad range? The cost of a logo design typically varies depending on factors...
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Aug
09
Graphic design is a powerful tool that combines artistry and strategy to create visually compelling and effective communication. In this article, we will explore what a graphic design agency is, the services they offer, and the value they bring to businesses and individuals alike. Whether you're a curious creative or...
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Aug
08
Episode Transcript. Don Mock 0:20Alright episode 91. We're back Rob. Rob Broadfoot 0:21 91. Class of 91'. Don Mock 0:24Class of 91. You are not the class of 91, are you? Rob Broadfoot 0:27I was the class of...
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Aug
08
Episode Transcript Don Mock 0:21Alright episode 90. We're back Rob. Rob Broadfoot 0:22Episode 90. Don Mock 0:23I know. Can you believe it? Rob Broadfoot 0:24We're inching our way towards 100. Don Mock 0:26I know it's pretty exciting. Rob...
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Aug
08
One of the most important aspects to consider about your target audience is their pain points – the problems, challenges, and frustrations they experience. After identifying your target audience's pain points, you then need to address them. This is how you create a compelling marketing message and offer solutions that...
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Aug
07
Knowing your target audience is the compass that directs all your marketing efforts, ensuring they are focused and effective. By defining your target audience is - their needs, preferences, and behaviors - you can tailor your product or service to meet their demands, craft compelling messages that resonate with them,...
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Aug
06
Louder is better, right? Not necessarily. While it's easy to assume that the key to creating a successful brand is to be bigger, louder, and more complex, the truth is that you can't fix branding and marketing that way. Great branding is actually built upon the idea that, "less is...
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