All Content – MOCK, the agency - Page 62

Jan 24

How Are TV Ads Targeted?

Remember when everyone watched the same ad at the same time, no matter who they were? A cereal ad during the evening news. A car commercial mid-football game. A cleaning product in the middle of Saturday cartoons. Broad? Sure. Effective? Occasionally. Efficient? Not even close. Today, TV ads are no... read more →
Jan 23
Jan 23
What are the Disadvantages of Rebranding

What are the Disadvantages of Rebranding?

Rebranding gives businesses a new identity and allows them to stay relevant, connect with new audiences, and revitalize their brand image. But what are the disadvantages of rebranding? Rebranding can also lead to significant risks such as alienating existing customers, incurring high costs, and potentially diluting the brand's original message... read more →
Jan 22
How often do companies rebrand

How Often Do Companies Rebrand?

In business, perception is everything. And in a world moving at lightning speed—where trends evolve overnight and customer loyalty is earned in seconds—how often do companies rebrand to stay in the game? Here’s the short answer: more often than you’d think. A staggering 74% of the top S&P 100 companies... read more →
Jan 22
How much should a rebrand cost?

How Much Should a Rebrand Cost?

When it comes to rebranding, one of the most common questions that arises is, "How much should a rebrand cost?" The answer to this question is not as straightforward as we would like it to be. The cost of a rebrand can vary significantly depending on various factors such as... read more →
Jan 21
Why do Companies Partner with Agencies

Why do Companies Partner with Agencies?

In today's digital age, businesses are constantly seeking ways to improve their operations, expand their reach and increase revenue. Spending wisely is vital. So why do companies partner with agencies? Agencies offer specialized branding, marketing, and graphic design services and expertise in various areas such as advertising, design, public relations,... read more →
Jan 21
What does a branding director do

What Does a Branding Director Do?

Let’s be honest—branding is one of those business buzzwords that gets tossed around a lot. But without someone guiding the ship, it quickly turns into a patchwork of logos, inconsistent messaging, and marketing efforts that don’t quite land. That’s where a branding director steps in. If you’ve ever wondered, What... read more →
Jan 20
Why is rebranding not always successful

Why is Rebranding Not Always Successful?

Contrary to popular belief, rebranding does not always guarantee success. Why is rebranding not always successful? Rebranding may not always work because it can push away current customers or fail to attract new ones if not done well. It can also be seen as a way to distance the company... read more →
Jan 20
Jan 19