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MOCK, the agency MOCK, the agency
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Oct 16
Are digital billboards profitable

Are Digital Billboards Profitable?

Billboards have been around a super long time. But with the rise of technology, we saw a new type of billboard emerge - digital billboards. These electronic outdoor advertising displays are able to change their content dynamically and can be found in high-traffic areas such as highways, shopping centers, and... read more →
  • October 16, 2023
  • Don Mock
  • Articles & Posts
Oct 16
How Much is a Digital Billboard Ad

How Much is a Digital Billboard Ad?

Are you considering outdoor advertising for your business or brand? Digital billboards are becoming an increasingly common kind of billboard because they can be very effective if done well. It's important to understand the potential costs involved and why choosing the cheapest option may not always be the best decision.... read more →
  • October 16, 2023
  • Don Mock
  • Articles & Posts
Oct 15
What is the future of billboards?

What is the Future of Billboards?

In today's rapidly evolving digital landscape, businesses are constantly seeking innovative ways to capture the attention of their target audience. One form of outdoor advertising that has stood the test of time and continues to evolve is the humble billboard. But what is the future of billboards? The future of... read more →
  • October 15, 2023
  • Don Mock
  • Articles & Posts
Oct 15
How big is a billboard ad?

How Big is a Billboard AD?

Billboard ads come in various sizes, depending on their location and purpose. The most common size for a standard billboard is approximately 14 feet high and 48 feet wide. That's equivalent to about 4.3 meters high and 14.6 meters wide. These dimensions provide ample space to showcase your brand, message,... read more →
  • October 15, 2023
  • Don Mock
  • Articles & Posts
Oct 14
How Many People See a Billboard Per Day

How Many People See a Billboard Per Day?

In a marketing world obsessed with pixels and click-through rates, there’s one channel that still works even when the Wi-Fi doesn’t: billboards. On average, a billboard is seen by 30,000 to 70,000 people per day, depending on location, traffic volume, and visibility. They're bold. They're visual. They're planted right in... read more →
  • October 14, 2023
  • Don Mock
  • Articles & Posts
Oct 14
Do Billboards Increase Sales

Do Billboards Increase Sales?

Billboards have long been a staple in the world of outdoor advertising. Consumers often don't think twice. It's normal to pass them, see them, and be influenced by them, often without even realizing it. But do billboards actually increase sales? In short, they certainly can IF DONE WELL. Let's look... read more →
  • October 14, 2023
  • Don Mock
  • Articles & Posts
Oct 13
MOCK, the podcast - cover art

Ep. 95 – Atlanta’s Sports Teams Successful Branding

Episode Transcript Don Mock 0:19Episode 95 We're back Rob. Rob Broadfoot 0:21Welcome to Sports Talk. Don Mock 0:23Yeah, it's a little hot in the studio today too. Rob Broadfoot 0:27Well, it's hot outside. Yeah. And it's permeating the... read more →
  • October 13, 2023
  • Don Mock
  • MOCK, the podcast
Oct 13
How much does a 3D billboard cost

How much does a 3D Billboard cost?

Businesses are constantly seeking innovative ways to grab the attention of their target audience. One such method that has gained significant popularity is the use of 3D billboards. A 3D billboard costs $10-50K to build and $2-$15K to rent per month. These larger-than-life outdoor structures have the power to captivate... read more →
  • October 13, 2023
  • Don Mock
  • Articles & Posts
Oct 13
What Happens to Old Billboards?

What Happens to Old Billboards?

Billboards are everywhere in our cities. They are forever showing their bold colors and attempting to engage us with powerful messages. But have you ever wondered what happens to these massive outdoor advertising structures once their time in the spotlight is over? What happens to old billboards? Are billboards bad... read more →
  • October 13, 2023
  • Don Mock
  • Articles & Posts
Oct 12
How to Do Billboard Advertising?

How to Do Billboard Advertising

Are you a small business owner looking to make a big impact with your brand? Billboard advertising might just be the answer. Basically, you connect with a billboard advertising company, design your billboard, and pay to have it put up in a prime outdoor location. Working with a marketing agency... read more →
  • October 12, 2023
  • Don Mock
  • Articles & Posts
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