It doesn't matter if you've been a marketing director for 12 months or 12 years - there is bound to come a time when your team would benefit from some outside support. Bringing in a marketing specialist to support your team could be necessary because your work and creativity have... read more →
Mar
03
Mar
03
Episode Transcript Cuyler 0:20Right episode 27. We're back. And we're also back with Mr. C, who's filling in for Rob while he's out. Say hello to everybody. Hello, everybody. Don Mock 0:29Hello everyone. Yes, whoever's listening. There... read more →
Mar
02
As businesses become more global, many companies are choosing to hire marketing professionals from outside the United States. This can be a great way to support your marketing department especially if things are crazy. However, there are also some potential drawbacks associated with hiring abroad that should be taken into... read more →
Mar
01
Episode Transcript Don Mock 0:18I see you already writing copious notes. No, no notes? Alright, we're back. I thought you're gonna jump in there. We're back and we have a special guest. Episode 26, and we have... read more →
Mar
01
You’ve got some big projects coming down the pipe in your marketing department, and you don't want to be left lacking the support you need. You know you’re going to need all hands on deck - and actually, you’re thinking you need extra hands. So what do you do? Do... read more →
Feb
28
We’ve already discussed different ways to support your marketing department, and things to think about when deciding whether you need to call for backup support. But what about from a finance perspective? What are some financial reasons to supplement your marketing department? How does engaging the services of an external... read more →
Feb
27
Episode Transcript Don Mock 0:20Right, everybody, Episode 25 We made it to a quarter century. Rob Broadfoot 0:24Quarter century. Don Mock 0:25Ding ding, ding, ding, ding. That's exciting. 25 episodes up 25 episodes down. Right? Rob Broadfoot... read more →
Feb
24
Episode Transcript Don Mock 0:18Would it be interesting, Rob, if we wrote some lyrics for the opening song? Or is it just instrumental only? Rob Broadfoot 0:25Now that that might be a fun exercise? I don't know... read more →
Feb
24
Supplementing your marketing department is a great way to increase the effectiveness of your business's overall marketing strategy. Supplementing means hiring an outside designer or professional to fill in some gaps in your skill sets and knowledge. Not only do you have your home team that you can count on,... read more →
Feb
22
Episode Transcript Rob Broadfoot 0:18All right, Episode 23. Rob, It's Michael Jordan's number. Episode 23. Yeah. Don Mock 0:24Any other famous 23 this week? I mean, he kind of monopolized 23 I would say. Rob Broadfoot 0:28I... read more →