You’ve got some big projects coming down the pipe in your marketing department, and you don't want to be left lacking the support you need. You know you’re going to need all hands on deck - and actually, you’re thinking you need extra hands. So what do you do? Do... read more →
Mar
01
Feb
28
We’ve already discussed different ways to support your marketing department, and things to think about when deciding whether you need to call for backup support. But what about from a finance perspective? What are some financial reasons to supplement your marketing department? How does engaging the services of an external... read more →
Feb
27
Episode Transcript Don Mock 0:20Right, everybody, Episode 25 We made it to a quarter century. Rob Broadfoot 0:24Quarter century. Don Mock 0:25Ding ding, ding, ding, ding. That's exciting. 25 episodes up 25 episodes down. Right? Rob Broadfoot... read more →
Feb
24
Episode Transcript Don Mock 0:18Would it be interesting, Rob, if we wrote some lyrics for the opening song? Or is it just instrumental only? Rob Broadfoot 0:25Now that that might be a fun exercise? I don't know... read more →
Feb
24
Supplementing your marketing department is a great way to increase the effectiveness of your business's overall marketing strategy. Supplementing means hiring an outside designer or professional to fill in some gaps in your skill sets and knowledge. Not only do you have your home team that you can count on,... read more →
Feb
22
Episode Transcript Rob Broadfoot 0:18All right, Episode 23. Rob, It's Michael Jordan's number. Episode 23. Yeah. Don Mock 0:24Any other famous 23 this week? I mean, he kind of monopolized 23 I would say. Rob Broadfoot 0:28I... read more →
Feb
22
Every marketing department, whether in a large corporation or in a small but bright new company, has its own unique ebbs and flows. These are the marketing department cycles and patterns you'll want to be aware of in order to effectively manage and support your marketing department. Knowing what to... read more →
Feb
20
Episode Transcript Don Mock 0:19Episode 22 We're back, Rob. Rob Broadfoot 0:22We're back. Yeah. Don Mock 0:23How are we feeling today? Rob Broadfoot 0:26I feel pretty good today. Don Mock 0:27Good. Well, all right, since you're gonna... read more →
Feb
17
Episode Transcription Don Mock 0:19All right, Episode 21. Rob, we’re back. Rob Broadfoot 0:21We’re back. And I’m going to speak directly into the microphone this time and I’m not gonna turn my head. Don Mock 0:27Okay. All... read more →
Feb
16
Episode Transcription Don Mock 0:20Right episode 20. We've hit 20, which is exciting. And we have a special guest, which is even more exciting, someone who stopped by to go out to lunch together. And we said,... read more →