Every business faces challenges, but when a company is struggling, it's essential to ask the right questions to identify the root of the problem. Then you can work on transforming your brand into what it needs to be to succeed. What are some questions every struggling business should ask? The... read more →

We've all seen once-thriving brands lose their footing and struggle to maintain relevance. It's sad to see these giants fall and become struggling brands with untapped potential, as we call it. But in the midst of this decline, there is a glimmer of hope. These brands still have the potential... read more →

Big brands often set the tone for innovation and creativity. By leveraging design, advertising, and digital strategies, companies like Starbucks, Adidas, and Dunkin have managed to create memorable campaigns that resonate with their audience and drive business growth. How did the marketing masterminds do this so successfully? They invested in... read more →

Airbnb has come a long way since its humble beginnings in 2008 when the founders rented out an air mattress in their living room. The branding, marketing, and design transformation of Airbnb is a huge success story. Today, it is a global leader in the travel and hospitality industry, boasting... read more →

Giving your brand a facelift is a little bit different than a rebrand. A brand facelift involves making subtle updates to the existing brand elements rather than completely transforming them like you would in a full rebranding. To do it will, pay attention to brand facelift dos and don'ts, and  make... read more →

Applying basic financial principles to your marketing department budget can pave the way for wise spending and successful campaigns. By keeping things simple and focusing on what truly matters, you'll be able to make the most of your resources and create marketing strategies that resonate with your target audience. Starting... read more →