As a marketing teams, marketers, or just an individual woman interested in the world of digital marketing, it is essential to understand that great marketers must be multifaceted. Great marketers need to have a wide range of creative skills and knowledge in order to succeed. It is not enough to... read more →

Have you wondered how design, advertising, and digital interrelate when it comes to marketing? Design, advertising, and digital components form the crux of a robust marketing strategy. The design aspect focuses on creating visually appealing and engaging content that captures the target audience's attention. Advertising, on the other hand, is... read more →

"When communication is effective, it leaves all parties involved satisfied and feeling accomplished" - Stevenson University In the world of marketing, communication is everything. Unfortunately, it's not always given the attention it deserves. Some of the common places where communication breaks down in marketing campaigns include between people within your... read more →

Have ideas in your head of what the perfect campaign looks like, but unsure where to start? What's required to execute on a marketing campaign? You basically need to know who you're trying to reach, a good plan for reaching them, and a way to evaluate if you were effective.... read more →

As a marketer, it's essential to ask yourself, your team, and your company the right questions to bring clarity to and improve your marketing campaigns. Here are some questions you can consider. Objective and Strategy: What are our overall marketing objectives? How does our marketing strategy align with our business... read more →

When it comes to understanding how to drive better marketing results, there's a lot of talk in the industry today about investing in strategy. But what does strategy mean? True marketing success requires more than just quality content—it takes an intentional approach that leverages data-driven insights and user research to... read more →