Don Mock 0:21
Alright episode 112. We’re back Rob.
Rob Broadfoot 0:24
- one Twizy one Twizy
Don Mock 0:26
Is that is that I wasn’t sure if that. Is that What the cool kids called? 12 or two or whatever.
Rob Broadfoot 0:33
if you don’t know,
Don Mock 0:34
oh, I’m not a cool. Never have I ever been a cool kid. Let me let me say I’ve never been mistaken for a cool kid. Let me say that. Alright, so it’s been a hot minute since we’ve done one of these full transparency because we had a little holiday break. We had a turkey daybreak. You know,
Rob Broadfoot 0:50
How was your turkey?
Don Mock 0:52
I had a great Thanksgiving. I’m not gonna lie. I’m not gonna lie. I’m gonna put it out there that everybody got along. Everybody was thankful. Everybody ate now we did do my kids are older now. So we did a little bit of a non traditional Thanksgiving in that. We let everybody pick What they wanted to eat for Thanksgiving. Instead of like, Hey, we’re making the green bean casserole and that’s some of that like, shoving everything down like traditional. It was hey, you never eat any of this stuff. Anyway, What does everybody want? You know? And I cook a killer an absolute killer Thanksgiving turkey. And I always have but nobody eats it.
Rob Broadfoot 1:29
How do you do it? I mean you don’t have to give the whole recipe away but do we bake it do we fry it?
Don Mock 1:36
No, it’s a traditional oven traditional traditional oven cooking but it is but the way I zap it when I cook it and the pregame ritual it is just delicious moist turkey I don’t know how else to say it. It’s not dry not your traditional dry turkey. Okay, so So last year though, because I’m like the only guy that needs Turkey. We just got a we didn’t get a full turkey we got just the turkey breasts you know it comes in that weird mesh bag.
Rob Broadfoot 2:03
Where’d did you get it?
Don Mock 2:05
I don’t know where we got it. Couldn’t tell you, may have been an Aldi. I think it was an Aldi you know inflation his grocery prices… but I smoked it but I did a dry rub overnight and then smoked it in the chimney smoker on a low with a hickory wood ship. And man, it had a killer smoke ring and had a nice black bark on the outside. And it was just the right amount of Turkey. So everybody got to pick their own dish and then everybody got along and it was just I don’t know, man. It was great weather. It was just chill. cold enough for fires at night, which is great, but not you know, freezing cold. You know, you still take dog out for a nice long walk stuff. Yeah. So yeah, Thanksgiving was great. So we did have we did have a break there.
Rob Broadfoot 2:47
think it’s a good shift. Meaning meaning the menu.
Don Mock 2:53
Just let everybody Yeah. Curbs love Mac and cheese.
Rob Broadfoot 2:56
I mean, if no one’s gonna eat it don’t
Don Mock 2:57
Yeah I love a good scallop potatoes Like I love that right? Yeah. You never eat that. Like when do you ever like oh, you know what I want.
Rob Broadfoot 3:06
Never happens. It’s a holiday situation.
Don Mock 3:09
Yeah. So I like a little bit of the traditional stuff. My kids are like, hey, I want you know, so it’s like everybody pick whatever they want and then we’ll make that one thing for them and that’ll be that
Rob Broadfoot 3:17
I’m turning my ringer off. Oh, yes. I don’t want to interrupt.
Don Mock 3:20
Alright Well, let it Let the record show. I don’t even have my phone in this room. Just because I don’t want it to ring while recording. I know.
Rob Broadfoot 3:28
Wow.
Don Mock 3:28
I am MIA. So anyway, that was my thing that How was your holiday? Your holidays?
Rob Broadfoot 3:33
It was good. It was a little hectic. We had some travel. Kids went out of town for a little bit and then there was sickness and it seems like everybody’s getting sick, but it was you know, so it was good. It was good. We had a for the meal. We went super super tradition because we get together with with my sister and family and we weren’t in charge of food this year which was great. A nice relief we’re the guests
Don Mock 3:33
You didn’t even do a dish didn’t you?
Rob Broadfoot 3:46
I didn’t do anything.
Don Mock 4:02
Just show up drink, eat.
Rob Broadfoot 4:04
2 bottles of wine is what I showed up with, which was great.
Don Mock 4:08
you’re you’re at the mercy of whatever is prepared, though.
Rob Broadfoot 4:11
You’re at the mercy of whatever is prepared. However, I love traditional Turkey. I like cooking the turkey. I smoked mine last year.
Don Mock 4:18
Nice. It’s fast, isn’t it?
Rob Broadfoot 4:19
Oh, it’s so good. Like I really enjoy cooking the turkey. So I kind of missed that And we knew What we were getting into, which is very traditional. Yeah. And my sister and brother in law are good cooks. So I knew it was gonna be good food. Good food. Yeah. But but same Z’s meaning, you know, my kids like, no one’s eating the green bean casserole. Yeah, that’s not happening. Yeah. And some of them aren’t even eating turkey. They’re like, I don’t like turkey. Which, how can you not like turkey?
Don Mock 4:49
I don’t understand.I don’t know. I don’t get it. How about the cramb What’s the cranberry factor in your family?
Rob Broadfoot 4:56
No cranberry this year. Cranberry is out. And I We’ll say I love I love all the Thanksgiving traditional dishes. I do. Oh, sweet potato casserole. Cranberry. Nope.
Don Mock 5:08
Ok , now my wife makes her own cranberries sauce like we don’t do the can or spray. But some people love that people which I’m not you know, so that at that night we had the King’s Hawaiian little sandwiches where you take some smoked turkey a little bit of cranberry it’s maybe throw on some spiral ham. You know make make yourself a little slider. Oh my Lord and puts a little bit of stuffing in there. Delicious.
Rob Broadfoot 5:35
the homemade cranberry sauce. I would absolutely do that on a Hawaiian roll. That sounds delicious. Cranberry on it’s own, no.
Don Mock 5:42
no, no, no, no.
Rob Broadfoot 5:43
No one is eating a big spoon of… Yeah, good stuffing. I love like,
Don Mock 5:52
Yeah, but not often. No, no, no, that’s not a West Coast thing. You know?
Rob Broadfoot 5:55
It’s not a West Coast thing, somebody from the coast usually brings the oyster dressing.
Don Mock 6:00
All right. What’s your what’s your rider die Thanksgiving food, then? What’s the one you got? What’s the one eat first? You’re like, Oh, I gotta make sure nobody takes that because I’m in on that. Is it turkey? I mean. Well, let’s eliminate the main let’s eliminate turkey or the ham, I’m talking sides. Sweet potatoes.
Sweet potatoes.
Nice.
I mean, it’s just the best. Yeah, you get a good crunch layer on top and little marshmallow action
Not my fav but I appreciate it.
Rob Broadfoot 6:27
But a good stuffing. Yeah, stuffing done right is delicious as well. But stuffing is easy to mess up.
Don Mock 6:33
is easy to mess up our ratio. Oh, we started putting in some meat in our stuffing like little sausage, little You know And now it has started to become really more of the meat and a little bit of the stuffing. It’s pretty funny. Yeah. Sausage, but some type of sausage or something in there. I don’t even know What look. Here’s just put it in my mouth hole. It’s delicious.
Rob Broadfoot 6:53
I like I mean, I’ll eat like like a green bean casserole. Not my favorite, but I’ll eat it. That’s not my favorite.
Don Mock 6:58
I’ll put it on there just because I feel like I need to have something green on there.
we called it. My mom used to called it a no thank you bite.
That’s a good way of putting it. So anyway, we pontificate about Thanksgiving. Because I think the topic for today, now that we’ve killed probably 10 minutes is kind of What happens the day after Thanksgiving. Right? Black Friday.
Rob Broadfoot 7:23
The sky is dark. And the thunder rules is under roll. Shoppers are getting ready.
Don Mock 7:30
You know, I mean, so Black Friday, from my understanding. And again, far from a historian you know, but it’s called Black Friday, because traditionally, it’s when retail turns a profit. Right? You’re from the red into the black. Right? And we do some sales and some stuff now. Over the past call it 30 years or maybe even for you know, whatever. Because when we were kids, I mean, man, nothing was open. Yeah, the day after. I mean, you had like the gas station that was open, right? Yeah. Now everything’s open. I mean, I think that maybe we’ve peeled back a little bit on the 3am, Walmart doorbusters. I mean, I think some of that has kind of peeled away, right. But it’s really Black Friday, to rolling into Cyber Monday to then oh, it’s now it’s cyber Tuesday to let you know, like, like this whole sort of
Rob Broadfoot 8:17
let’s stretch this out.
Don Mock 8:18
Yeah. I mean, so you know, how many emails did you get? You know, over over the weekend?
Rob Broadfoot 8:22
3426
Don Mock 8:24
Yeah, I mean, we’re talking to hundreds of emails of like, every single person. Yeah, I shouldn’t say person, brand, retail store, service. I mean, even stuff you already have subscriptions to you know, like, right. Okay. I’ve been in the Netflix family like since the beginning. Why am I getting Netflix emails? So you know, you don’t like it’s just it’s overwhelming. Too much? What do you think? I mean, well, you know, there’s there’s a lot to talk about on this one. But first, how do you stand out? Is it worth it? Does it even matter anymore?
Rob Broadfoot 8:59
My first little blackFriday anecdote is that my wife grew up in a place called Prestonsburg. Kentucky. Okay, okay. Which is, as I always like to joke is a holler. I mean, it is in the middle of nowhere. Here
Don Mock 9:15
Hollers is a very Kentucky term. Yeah. Kentucky haulers, haulers. Yeah.
Rob Broadfoot 9:19
Maybe in West Virginia. Overlap. Yeah, there but point being very rural, rural, rural area. There’s no mall, or anything like that. You know, I mean, there’s a classic Main Street with the hardware store and, you know, the little there’s the little retail. Anyway, point being she didn’t grow up with access to a mall. Yeah, they had to drive to Lexington to the mall. So I say all that to say she is every Friday Black Friday morning. Oh, yes. She is up and meets her friend Beth at like five in the morning for Coffee and they have coffee and head straight to Lenox Mall actually, I think this year they went to maybe Avalon Okay, and then maybe perimeter and then maybe lenox. I mean, yes she loves she loves it.
Don Mock 10:11
She loves it. Well, love What you love, no judgment whatsoever
Rob Broadfoot 10:14
It’s great. She is that traditionalist, she loves it.
Don Mock 10:21
So it totally works for her like Black Friday is absolutely a jam. It’s a thing. It’s, you know,
Rob Broadfoot 10:26
I couldn’t think of a worse thing to do on Black Friday morning to get up and go to the mall. Yeah, for me, but I will say I’m a big fan of Black Friday. Yeah. If you if you prepare for it. If you have the foresight to go, Alright. Christmas is right around the corner, and you’re organized enough to have your list together and know where you want to shop and know What you want to do.
Don Mock 10:50
Take advantage of the sales.
Rob Broadfoot 10:51
Heck yeah, man. Take advantage and I’m training my kids to like have your list together. Like we’re doing it.
Don Mock 10:58
Now one of the things quick, quick little interlude on this one, one of the things I did notice, which was pretty funny, I don’t know if you saw it on any of your social channels, right. But there was a bevy of little Instagram videos, Tik Tok videos, all the things of consumers going into retail stores. I’m gonna pick on target, unfortunately, because a lot of the videos I saw was target of, hey, they’ve got the sign in their Black Friday deal. You know What the price is? Right. And it’s, oh, I have pulled the piece of paper listing the price out of the little sleeve. You know, they stick it on, like the pole topper kind of thing. Right? Yeah. You know, and the price underneath is the exact same price it was before. You know, like, so Oh, I’ve walked around Walmart. I’ve walked around the things and all the rollback all of this and that, like, it isn’t an actual price difference. It’s just branded as it’s a Black Friday deal which is pretty funny.
Rob Broadfoot 11:46
I had a conversation with my youngest daughter the other day. She sent me a link to a sweatshirt, because she wanted it for Christmas. And she’s like, Dad, like, it’s marked down from it’s like $150 sweater. It’s like it’s marked down to .99. Wow. And I so I had that same conversation. I said, you know, you know, honey I appreciate you looking for value. Let’s start there. They could have just said originally $300. Yeah. And put a line through it. I don’t. So yes.
Don Mock 12:24
Our poor children have have been bastardized through the prism of our advertising existence, meaning, you know, my 12 year old is like, he’ll be the first one to be like, Oh, it’s not free breakfast at the hotel. It’s called included dad.
Rob Broadfoot 12:42
Yeah, exactly.
Don Mock 12:43
It’s not free HBO… oh, it’s rolled in. And I’m like, Okay, I’ve I’ve ruined you so yeah, there. Yeah, that’s, you know, but I guess I guess the ultimate question like Black Friday, is it worth it? does it matter? you know, retail I mean, you know, on one end of the pendulum, you have, hey, retail is dead. Why would I go to a store anywhere to have limited selection And be at the mercy of that proprietors Prices, right? Versus Oh, I’m just gonna get it on Amazon, or I’m gonna get somewhere else or this or that. And it doesn’t really matter. You know, like, You know, does it make everything a commodity When it’s just, it’s just price derivative? You know What I mean? It’s there’s no quality, there’s no, you know, that type of thing
Rob Broadfoot 13:28
I think that. Here’s an interesting real life client anecdote. So this past Black Friday, we had a client. And we sent out a, we did we did an Eblast. As one does. It’s Black Friday, offering the discount.
Don Mock 13:48
Yeah we are part of the conversation
Rob Broadfoot 13:49
And this particular product when when purchases is about depending on What you buy is, I mean, several $100 or several $100. And it’s something you really only I don’t want to get into the specifics, but it’s something you really only buy like, once, I don’t know. Yeah, I mean, it lasts years and years, years and years. Yeah. So we sent out the Black Friday eblasts. Now the eblast went to our existing database. Okay. Okay. So this isn’t we bought a list and it’s new people. Our existing database of people that have either A purchase from us before or B Hey, fill out a contact form.
Don Mock 14:32
They’ve requested information maybe a sample or whatever the case, somehow they’re in the system
Rob Broadfoot 14:38
sales were through the roof through the roof
Don Mock 14:42
blows my mind
Rob Broadfoot 14:43
and it blows my mind because A the majority these people already have the like, yeah, I don’t understand it. And I’m still trying to kind of figure out wrap my head around why it worked as well as it did.
Don Mock 14:54
Well, couponing will get people off the fence. Right? I mean, that that is a tried and true thing. Hey, you know But there’s a difference between the two that sort of that mental block of well, okay, 10% kind of knocks off tax, but it doesn’t really do much at all. So you’re like, 10% coupon, you’re like, whatever, I get those things all the time, right? You start hitting 20-25%. And you’re thinking, hey, that covers shipping. That covers tax, I’m getting a deal on this.
Rob Broadfoot 15:18
Here’s where I throw a wrench in it. The discount for Black Friday was no more than the discount that we normally send out like every other month. Yeah. So it’s not like all of a sudden, to your point. It’s not like we went 40% off. And so I would have expected yes to pull some people over the fence but The degree to which, to which it was successful blows my mind, and I’m not really sure why. Well, but hey, it’s hard.
Don Mock 15:48
well, we have said repeatedly that, you know, advertising is not a guarantee. Right. I mean, you know, the public is fickle, and finicky and weird. And, you know, if advertising was a guarantee there’d be no stock market, right? Yeah. I mean, you can you can lead everybody exactly. With the benefits and all the good stuff. And they still maybe won’t purchase. Right. But then suddenly, I got an email, right. Of which, I don’t know. I mean, I get hundreds of Black Friday emails. Yeah.
Rob Broadfoot 16:16
Were you getting separate Black Friday and Cyber Monday emails from the same retailer? Or were they lumped into one? Black Friday slash Cyber Monday?
Don Mock 16:28
both, as I’m sure you have, because we got the Hey, start Cyber Monday on, you know, Wednesday before thanksgiving Yeah. You know, like, I mean, it’s just, it just kind of rolls I don’t know, it’s, it’s, it’s tough, because, you know, we because we’re, you know, we’re in the sausage factory making the sausage, and we understand how it works, that I think maybe I don’t want to say I have a negative vibe on it, but it’s like, you know, it does make me wonder like, man, there’s a lot of sausage in the sausage factory.
Rob Broadfoot 16:54
They’re still going even today. Admittedly, I bought a shirt, where it was 40% off, because I got the email that was like, hey, don’t forget today’s the last day for the Black Friday sale. Yeah. And it’s like, Whoa, that was that was almost a week ago.
Don Mock 17:08
The closest I got was I put a few things in some carts just as a reminder, you know, Yeah, but you know, whatever. So, Alright, so you are pro Black Friday?
Rob Broadfoot 17:22
I’m pro black friday. I mean, as much as I as
Don Mock 17:24
I’m not anti, I just wonder if it has the power that it used to have? I think, you know, and I don’t know the answer to that. And the answer to that is extremely complicated. And it’s also varied by industry, price points, you know, and region, right. I mean, your example of your wife, you know like, availability. You know, there’s so many different,
Rob Broadfoot 17:45
Sure, sure. I mean, and I would have said, my, my answer would have been to that question would have been holistically it’s probably watered down, but client experience and What happened with this one client, and yeah, Black Friday is alive and well.
Don Mock 18:08
hey we’ll be ready for next year’s black friday. For all you new clients out there listening.
Rob Broadfoot 18:12
that’s right. Right.
Don Mock 18:13
So all right. Any other final thoughts on Black Friday and sort of just you know, holiday shopping? I mean, it keeps rolling. I mean, now we got to get into
Rob Broadfoot 18:20
Yeah, I mean, the emails will keep coming to everybody’s mail boxes. Out of control.
Don Mock 18:26
Absolutely. All right. Well, where can everybody find us to sign up new clients for next year’s Black Friday Rob?
Rob Broadfoot 18:33
that’s a great question. They can find us of course www.mocktheagency.com or across all the socials @mocktheagency and you can find us there. So yeah, get out there and get your Christmas shopping done, folks. Don’t save it to the last minute.
Don Mock 18:50
Don’t do it. Alright. Thanks everybody. Bye.
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