Branding Package Cost

Imagine you’re in the bustling heart of Atlanta or New York City.

Neon lights flash, people bustle, and amidst it all, a single storefront catches your eye. What makes you stop?

What compels you to step inside?

Chances are, it’s not just the products or services offered; it’s the brand—the story, the emotions, the promise—that draws you in.

If you’re considering adding a branding package cost to your budgeted items this year, we recommend you also consider what you have to gain.

Crafting a remarkable brand is essential for any business striving to transcend the realm of “good” and achieve greatness.

While it does come with a price tag, branding services can also up the price tag on your brand and lead you toward big wins for you business.

What is typically included in a branding package?   

Think of a branding package as a comprehensive toolkit for building and shaping your brand identity.

It’s not just about slapping a logo on your products; it’s about crafting a cohesive narrative that resonates with your audience.

Typically, a branding package may include:

1. Brand Strategy: This is the foundation of your brand—the who, what, why, and how. It involves the branding agent helping to define your target audience, unique selling proposition, and brand positioning.
2. Logo Design: Your logo’s graphic design is the visual cornerstone of your brand. It should be memorable, versatile, and reflective of your brand’s personality.
3. Visual Identity: This encompasses everything from color palettes and typography to imagery and graphic design elements. Consistency is key here; your visual identity should be instantly recognizable across all platforms.
4. Brand Guidelines: These are like the rulebook for your brand, outlining how to use your visual assets effectively and maintain brand consistency.
5. Collateral Design: This includes business cards, letterheads, packaging, and other marketing materials that help reinforce your brand identity.

How much is a brand design package?   

Ah, the golden question: how much does all this cost?

Well, it varies—a lot.

The price of a branding package depends on several factors, including the scope of work, the complexity of the project, and the expertise of the agency or designer you hire.

For a small startup, a basic branding package might range from a few thousand to tens of thousands of dollars.

On the other hand, a large corporation with extensive branding needs could easily spend six figures or more.

Full branding package list and brand identity package price   

Now, let’s delve deeper into what a full branding package might include and how pricing can vary:

• Basic Package: Includes essentials like logo design and brand guidelines. Price: $2,000 – $10,000.
• Standard Package: Adds visual identity elements and collateral design. Price: $10,000 – $50,000.
• Premium Package: Comprehensive brand strategy, extensive collateral design, and ongoing support. Price: $50,000+.

The ROI of Excellent Branding   

While the cost of a branding package may seem daunting, consider it an investment rather than an expense.

A well-executed brand can elevate your business, attract loyal customers, and command premium prices.

It’s not just about looking good; it’s about creating value and driving growth.

At the End of the Day 

If you’re serious about taking your company from good to great, investing in a branding package is a strategic move worth considering.

Just remember to choose wisely, ask the right questions, and envision the transformative power of a compelling brand.

Talk to the agencies themselves.

That’s why we always tell people – please just call or email our Atlanta office.

Let’s talk about how to help your brand succeed.

After all, in a world where attention is scarce and competition is fierce, a strong brand is your most valuable asset.