“Taste the rainbow.”
What’s that from?
If you immediately started thinking about skittles, you know that creating a successful tagline for your business can help people really remember your brand.
Take Skittles, for example.
These commercials are known for their unconventional approach to advertising and their ability to leave a lasting impression.
Throughout the commercial, the iconic Skittles tagline “Taste the Rainbow” is cleverly woven into the narrative, emphasizing the variety of flavors and the sensory experience of enjoying the candy.
The tagline also serves as a reminder of the brand’s identity and helps to create a strong association between the outlandish scenarios in the commercial and the Skittles product.
The quirky, imaginative world of Skittles has a unique charm that sets it apart from other advertisements, making it easily recognizable and memorable.
This is part of great branding.
What’s the difference between a tagline and a slogan?
A tagline and a slogan are often used interchangeably, but they have some subtle differences.
Both are short, memorable phrases used in marketing and advertising to convey a brand’s identity, values, or message. However, their specific purposes and applications can vary.
A tagline is typically associated with a brand as a whole and aims to capture the essence of the brand’s identity, mission, or values.
It is often used consistently across all marketing materials and product lines to create a unified brand image.
Taglines tend to be more timeless, remaining the same for extended periods, sometimes even for the entire lifespan of the brand.
Examples of taglines include Nike’s “Just Do It” and Apple’s “Think Different.”
A slogan, on the other hand, is usually tied to a specific marketing campaign, product, or service.
Slogans can change more frequently than taglines, as they are designed to promote a particular aspect of the brand or highlight a unique selling proposition (USP) for a specific product.
Slogans can also be used to communicate a promotional message or emphasize a short-term goal.
An example of a slogan is McDonald’s “Have you had your break today?” which was used in the 1990s to promote the idea of taking a break and enjoying a meal at McDonald’s.
Why is a tagline important?
A great tagline can communicate a lot about a brand in just a few words.
It can convey your brand’s personality, its values, or even hint at the benefits of your products or services.
Some of the most successful companies have used taglines to capture the essence of their brands, and these taglines have become iconic over time.
Here are a few examples:
- Nike: “Just Do It” – This simple yet powerful phrase encourages people to take action and pursue their goals, perfectly encapsulating Nike’s mission to inspire and enable people to achieve their athletic potential.
- Apple: “Think Different” – Apple’s tagline reflects its commitment to innovation and thinking outside the box, which has helped the company revolutionize the technology industry.
- McDonald’s: “I’m Lovin’ It” – This catchy slogan conveys McDonald’s focus on providing enjoyable food experiences to its customers.
- Coca-Cola: “Taste the Feeling” – Coca-Cola’s tagline emphasizes the emotional connection that people have with its products, associating them with positive feelings and experiences.
These taglines have become an integral part of their respective brands, helping them gain recognition and succeed in their industries.
So, how can you create a successful tagline for your own business?
Let’s get creative.
How do I create a tagline for my brand?
1. Keep it short and simple
A great tagline should be concise and easy to remember.
Aim for a phrase that is no more than five words long.
This will make it easier for people to recall and associate with your brand.
2. Focus on your brand’s unique selling proposition (USP)
Your tagline should communicate what sets your brand apart from the competition.
Consider what makes your products or services unique, and try to incorporate that into your tagline. This will help customers understand why they should choose your brand over others.
3. Make it memorable
A memorable tagline will stick in people’s minds and help them remember your brand.
To create a memorable tagline, consider using alliteration, rhyming, or a play on words.
These techniques can make your tagline more catchy and fun to say, increasing its memorability.
For example, the Dollar Shave Club uses, “Shave time. Shave money.”
4. Align with your brand’s personality
Your tagline should reflect the overall personality and tone of your brand.
For example, if your brand is playful and lighthearted, your tagline should also be fun and upbeat.
Conversely, if your brand is more serious and professional, your tagline should convey that tone.
5. Test your tagline
Before finalizing your tagline, test it with your target audience to ensure that it resonates with them and communicates the intended message.
You can do this through focus groups, surveys, or by simply asking friends and family for their opinions.
What are 5 catchy taglines?
- Disney: The Happiest Place on Earth.
- Dunkin’ Donuts: America runs on Dunkin’
- KFC: It’s finger lickin’ good
- L’Oreal: Because You’re Worth It
- MasterCard: There are some things money can’t buy. For everything else, there’s MasterCard.
- Bonus: Bounty: Quicker Picker-Upper
Are taglines copyrighted?
Taglines can be protected under intellectual property law, specifically through trademark registration rather than copyright.
Trademarks protect brand elements such as names, logos, and taglines that help identify and distinguish a brand in the marketplace.
Registering a trademark for your tagline ensures that you have exclusive rights to use it for your products or services, preventing others from using a similar tagline that might cause confusion among customers.
Trademark protection also allows you to take legal action against any unauthorized use of your tagline by other parties.
It’s important to note that not all taglines can be registered as trademarks.
To qualify for trademark protection, a tagline must be distinctive, unique, and capable of identifying the source of the goods or services.
Generic, descriptive, or commonly used phrases are generally not eligible for trademark protection.
In contrast, copyright protects original works of authorship, such as literary, artistic, and musical works.
While copyright doesn’t directly apply to taglines, it can protect longer marketing copy, creative content, or advertising materials that incorporate the tagline.
At the End of the Day
Creating a successful tagline for your business is an important step in building a strong brand identity.
By following these tips and learning from the examples of popular brand taglines, you can create a memorable and effective tagline that will help your brand gain recognition and succeed in the marketplace.
Remember, a great tagline can capture the essence of your brand, making it easier for customers to connect with and remember your business.
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