Episode Transcript
Don Mock 0:17
Is that a coin? What is this thing? It’s like a button of sort. I don’t know what this
Rob Broadfoot 0:23
I don’t know what that is.
Don Mock 0:24
We just found something in the fabulous podcast studio that somebody must have left behind, which is a special treat for Episode 136 but we’re back we have unknown coins left in our conference room.
Rob Broadfoot 0:38
I don’t know what that is.
Don Mock 0:39
I don’t know what that thing is
Rob Broadfoot 0:40
kind of neat, though.
Don Mock 0:42
Anyway, episode 136, we’re back. We’re back with our annual Super Bowl.
Rob Broadfoot 0:47
Yeah, this is the obligatory Super Bowl Ad response podcast
Don Mock 0:52
Yeah, from two unmitigated advertising experts.
Rob Broadfoot 0:56
Got to do it.
Don Mock 0:56
We’re going to criticize other people’s work. Hey, man, that’s the way the world works. Now, everybody bitches and moans about if something Do you know what I mean?. All right, so Super Bowl 59 wrapped up. Thank God the Chiefs lost. I’m putting that out there. Here’s a Super Bowl. Here’s the Super Bowl trivia for you, because Roman numerals, right? Are so synonymous with the Super Bowl, and might be literally the only thing left in our society where we use Roman numerals.
Rob Broadfoot 1:23
I’m a fan of the Roman numerals
Don Mock 1:24
I am too. I am too. Do you know the Super Bowl that did not use Roman numerals?
Rob Broadfoot 1:33
Absolutely not. Super Bowl historian. I am not, and I do not know the answer. No, no.
Don Mock 1:40
No one is gonna remember this. But years ago, there was
Rob Broadfoot 1:43
Can I guess?
Don Mock 1:43
You can guess You can guess. But let me finish my story. First, there was a, there was a great Super Bowl promo ad with Don Cheadle, the famous actor, and he was going on and on and on about Roman numerals and how badass they were. You know, it was a whole teaser thing. Yeah, Super Bowl is coming. It’s all about Roman numerals. And then it was, boom, the Super Bowl is coming. However, there’s been one super bowl where the logo did not use Roman numerals, and we just finished Super Bowl 59. So the trivia, so you want to guess which one
Rob Broadfoot 2:13
total shot in the dark, but I’m going to say it was, in all likelihood. If I do, let’s see if I take, carry the one, subtract
Rob Broadfoot 2:24
the Pythagorean Theorem, minus two.
Rob Broadfoot 2:28
Okay, well, it’s clearly Super Bowl 42
Don Mock 2:30
you are not far off, but it is Super Bowl 50. Super Bowl 50, because in Roman numerals, it’s just L, right? So they didn’t want it to be like wins and losses, right? And so I believe that Super Bowl, the logo was gold, which normally it’s, it’s either silver or it’s colored, you know, partly the city or whatever like that, right? But it was gold and it had, literally the number 50 in there. So why do I know this?
Rob Broadfoot 2:58
I think it’s actually a really good piece of trivia that’s that’s gonna win you a pint of beer on trivia night
Don Mock 3:03
We’ve worked with the NF trivia, and we’re both NFL fans.
Rob Broadfoot 3:06
I’m gonna call that a cop out. I think it’s lame. I think you gotta Big L for lame. Yeah, I think you gotta lean into that and go, You know what? Let’s figure it out and make it awesome. Don’t break tradition. Yeah,
Don Mock 3:20
it’s, I mean, you know, focus groups, people tell you not to do what you should do. So anyway, that’s that. So Super Bowl ‘s over. God knows when this podcast is gonna come out and how relevant it’s gonna be. But for those listening, maybe you’ll remember some of these commercials or not.
Rob Broadfoot 3:36
I guess this would be a testament to how effective they are, if people actually hear us talking about ‘s six months later, and remember them?
Don Mock 3:42
Yeah, well, that’s a great point. And unfortunately, I would say there definitely is a trend of, hey, we spent all this money, we made this amazing commercial, and then it never, kind of runs ever again. Like, no derivatives there like, every once in a while you’ll see like, oh, okay, here’s the new Budweiser spot. And then you’ll see that go on and on and on. But then you see, like, a great avocados from Mexico, or you see some weird, random brand, and it’s like, oh, that’s, well,
Rob Broadfoot 4:05
they ran Duncan last year for a while, yeah, because they did all of the, I’m getting ahead, but they did all of the, like, merchandise stuff around it too, you know? And
Don Mock 4:14
I think Duncan, I mean, this is jumping right into it, but it’s universally one of the in the top five great Super Bowl ads or whatever. There’s a six minute version of that ad. Did you know that?. It just goes on, and on, I mean, but the the one minute version where that’s, that’s the one where Belichick was in it, and the kind of folks, yeah, at Starbucks, nobody wants a rap cap, yeah?
Rob Broadfoot 4:14
And they had the whole team start, yeah
Don Mock 4:28
And then the guy from succession, like, crawls out of the vat of things, I’m getting into character, yeah
Rob Broadfoot 4:40
that, you know, Dunkin has always been just kind of a, I mean, they make donuts, right? They make silly fun, sprinkled donuts. They have the and they’re just kind of a goofy brand. I’ve always loved their Type, everything they’ve done. I’ve always liked that brand, and so it’s perfect license for them to do something zany. Zany, yeah? And everybody loves Affleck, and everybody loves Boston, and leaning into the whole thing, and it’s great. And then they did last year, I’m assuming they did it again this year. They branded all that crazy merchandise, and you could buy the sweat suit, yeah, you know. I mean, they did, obviously very limited edition, but they all sold out, and they all did the thing
Don Mock 5:26
I mean, man, KFC made merch at one point, and everybody sold out in like an hour. I don’t know why people buy these kinds, but like, Hey, you love the brand, you know, that type of thing.
Rob Broadfoot 5:34
So I was gonna go dark real quick. I’m gonna flip the flip the script on that one so other Super Bowl related ad. We’d miss if we didn’t talk about Kanye and his problems.
Don Mock 5:46
Yeah, did you watch the commercial?
Rob Broadfoot 5:47
I did. Watch the commercial and backstory for everybody who doesn’t know it, although you’ve been living under a rock, if you don’t know it, he is, you know, he’s a Nazi, terrible person I’m not afraid to say that
Don Mock 5:58
yeah, he’s gone crazy.
Rob Broadfoot 5:59
He has gone crazy, and so he duped the system by filming his iPhone ad with his new grill,
Don Mock 6:07
filming his Yeezy Ad with his iPhone
Rob Broadfoot 6:09
Correct, yeah. And they then approved it. The committee approved it because they went to Yeezy store and all the things and then he pulled the bait and switch that night and put up the Nazi shirt.
Don Mock 6:24
Yeah so the commercial basically just says, Hey, go to my store, right. And then you go to the store, there’s only one item for sale, and it’s a swastika
Rob Broadfoot 6:31
swastika t-shirt, and apparently he sold a bunch of them, of course, because, of course, he did, because he reaches 20 billion people, you know. It’s now been pulled down. It was a Shopify store
Don Mock 6:44
So it made it, I mean, it made it more than 24 hours
Rob Broadfoot 6:49
I mean, the reports are it sold a lot.
Don Mock 6:52
And it was just a Shopify store?
Rob Broadfoot 6:54
It was a Shopify store, so Shopify said absolutely not. You can’t, you can’t do that. And I actually have already seen. I don’t know if you saw it today. Somebody posted it today. There’s a video, and I think probably David Schwimmer led the charge, because he’s the one who came out against Yee and all this stuff
Don Mock 7:11
David Schwimmer? of all people
Rob Broadfoot 7:13
Yeah. And was like, tweeted, or ex, or whatever. You call it out to Elon, was like, You can’t let him post this stuff. Like, silence is, you know, complicit, and all this stuff. Anyway, long story short, they released a video today, and it’s like everybody, and they’re all wearing shirts with the star of David in the middle And it’s a hand shooting the bird, and it just says, fuck Kanye on it.
Don Mock 7:36
Okay, I’m okay with that.
Rob Broadfoot 7:37
Yeah, that’s great. And it’s like everybody, yeah, that poor guy ‘s got mental anyway. And I only bring that up because, you know, merch to see merch immediately out of the gate and whatever else. And, yeah, it’s the dark side of Super Bowl advertising.
Don Mock 7:53
So let’s flip to the good side. I mean, I’ve got my little list of random things that I liked. Do you have a list of, like, Did you rank yours?
Rob Broadfoot 8:01
No, I just made a couple of notes things that I that I liked and didn’t like. I had Duncan at the top of my list. I just find it entertaining. You know one thing, I actually really like the Coors Light Monday case. That’ll that whole campaign.
Don Mock 8:18
Well, I think that’s smart, because that that harkens back to old school advertising, where it’s more than just a 32nd spot.
Rob Broadfoot 8:24
Yeah, it’s the whole idea leading up to for those who aren’t aware it, they they previewed what they call a case of the Mondays, right? And it was a branded Coors Light, case of beer, right?
Don Mock 8:38
For Bud Light,
Rob Broadfoot 8:39
no, it’s Coors Light.
Don Mock 8:39
Oh, it’s Coors Light. Oh, yeah, you’re right.
Rob Broadfoot 8:41
For a case of the Mondays. Because, as we all know, the Monday following Super Bowl, everybody calls in sick and it’s, yeah, well, my platform is going to be super bowl Saturday, one of my foundations of my platform. Anyway, so they released that, which is great. It just is. So it’s such a natural. It’s one of those things where you go, Oh, well, duh, yeah, it’s so easy and it’s so smart, and it was great. So I think that was really well done. I’m sure they sold a ton of beer, case of the Mondays. I just thought that was a really good idea. Enjoyed that.
Don Mock 8:41
Yeah, that is a good idea. I was surprised. I can’t remember who came out for I think it was Little Caesars, whose commercial ran first with the with Eugene Levy ‘s eyebrows. Do you remember that? his eyebrows come off of his head, and they fly around the world, and then, like, maybe 20 minutes later of football time, or whatever it was, then you had the Pringles commercial with Nick Offerman and the mustache. mustaches are flying off of everybody. And I’m like,
Rob Broadfoot 9:38
What is going on in here?
Don Mock 9:40
It reminded me of back, you know, in the in the glory days of the initial.com and it was like, this ad ‘s got chimpanzees in it, and then that ad ‘s got chimps. You know, it was we had dancing babies, and then you’d have like, three or four ads that for totally unrelated brands that all had monkeys or chimps. Or something.
Rob Broadfoot 10:00
Didn’t e*trade, do it? They had a whole, they were the whole monkey,
Don Mock 10:03
And e*trade had the little babies at one point too, you know, yeah. But it was, it was reminiscent of that, like, wait a minute, are just the same 4 large ad firms doing the same? Like, what the hell is going on here? You know? So it was funny. I mean, it’s like, okay, great, yeah. Eugene Levy ‘s famous for the eyebrows. They fly off, they go around. You know what? I mean, hey, we’re selling pizza, whatever. But then it was like, I think the mustache one, for me was actually better the Pringles, because the Pringles icon, the Pringles is a guy with the crazy mustache.
Rob Broadfoot 10:34
It made more sense.
Don Mock 10:35
So to me, that one was more successful.
Rob Broadfoot 10:37
I agree, and Eugene’s just as an idea is great.
Don Mock 10:43
And seeing him without the eyebrows was pretty fun. It was pretty good, yeah, but there wasn’t a lot of humor for me in the thing. Like, for example, I’ll just keep going with my list, you know, like the Mountain Dew seal.
Rob Broadfoot 10:55
It was just weird
Don Mock 10:56
yeah It was just like, I like, what? Like, what is happening here? And like, seal is a seal. And then they put his, like, freckles and Puck marks on, and it was, yeah, it was just, it was, like, it kind of reminded me of old school Quiznos, like, we’re just going out of control, just to go out of control, yeah,
Rob Broadfoot 11:14
well, so you can, you there’s a, there’s a big risk to doing that, in my opinion, and a brand like Mountain Dew, I mean A brand like Mountain Dew is like,
Don Mock 11:22
we can do whatever we want.
Rob Broadfoot 11:23
I mean, yeah, we’re Mountain Dew. We can be as crazy as we want to be. It’s a younger audiences all these things. And so you do weird and seal. What if Seal was actually a seal? And you can hear the pitch, and you can hear the thing, to me, in this case, it didn’t work
Don Mock 11:23
Now, why? I have my thoughts on why. Why do you think it didn’t work?
Rob Broadfoot 11:40
I didn’t find there to be a consistent idea and theme. It just felt cobbled together weirdness for the sake of being weird.
Don Mock 11:50
Yeah I mean, Mountain Dew always have a license to go crazy, but it’s always been, I don’t want to say an aggressive energy, but it’s always been energetic. Yeah, and all of a sudden now you have Mountain Dew with Seal who’s singing, let’s call it a ballad, you know. And it was like, well, ballads and Seal kiss from a road, doesn’t tie to Mountain Dew. Mountain Dew’s like, so for me, that was the immediate disconnect. And also, it’s like, man, that song was famous, like, 20 years ago, you know, I guess the Mountain Dew drinkers from 20 years ago will recognize that that song from Batman and Robin or whatever, you know, but, like
Rob Broadfoot 12:30
It was a big miss for me but if I think about, like, by contrast, and let’s talk about just silly for the sake of being silly, and somebody who did it really well, not this year. But if you go back to the Old Spice campaign, right? And so you have Old Spice, which is, you know, Mountain Dew is like, Hey, we’re Mountain Dew. We can do whatever we want. Well, Old Spice is your dad’s deodorant. It is the opposite of that, and then they just leaned into
Don Mock 12:55
Comedy
Rob Broadfoot 12:55
Minotaurs and weird things and crazy. But each one was its own, little 15 second vignette. It wasn’t motor boats and seals on islands. It wasn’t trying to do too much. It was quirky and weird, and you didn’t know why, but, but it was so well executed, and the casting was so great in that, yeah, it just worked.
Don Mock 13:13
I agree, yeah, you’re right. The seal, it was like, kind of a bunch of different things put in a blender, yeah? And didn’t have that. That’s that follow through or better that pull through, you know, yeah, yeah. No, I agree. I agree. Speaking of dated references, because of, you know, the Seal song, I’d say, for me, the same thing applies for the When Harry Met Sally Hellman’s, I believe, you know, ad, it was like, Okay, it’s mayonnaise. And now, 30 years later, we’ve brought back the famous scene of them, you know, and the mayonnaise is, you know, and it’s like, man, that reference is old, you know what I mean. Like you’ve got Kendrick Lamar at halftime, yet you’ve got a 30 year old movie reference and whatever. And I would almost argue I was telling this to somebody. I don’t I was telling you or not, you know, this is almost a perfect microcosm of why you should not, and I emphasize, not leak your Super Bowl commercial beforehand, right? because everybody knew this was coming. You know, it’s been leaked out. We know it’s going to be the reference to the famous diner scene, this and that. Well, Dukes Mayo had the best clap back on social. You know, ready to rock, already, locked and loaded, you know, in terms of, like, hey with our mayo, you don’t have to fake it, right? Was that? Was that sort of and it was like, oh my god, perfect, immediate clap back from a competitor, you know. And to me, it’s like, it just felt dated and not
Rob Broadfoot 14:37
Yeah. I mean, I have to believe, I have to believe that, you know, the research department said, Trust us, the audience watching the Super Bowl knows the reference. They, you know what I mean, like that demo is they will, they will get it. They will know it, but, but I agree with you, it felt, it still felt dated, even though every one knows the reference for the most part, right?
Don Mock 14:57
Yeah, versus a more contemporary you know, reference, Fast and Furious for Haagen-Dazs ice cream. I felt that landed poorly as well. Yeah, oh, you’re fast and furious.
Rob Broadfoot 15:09
I also have to believe that, you know, the younger generation as much probably isn’t buying mayonnaise.
Don Mock 15:15
Yeah, that’s good point
Rob Broadfoot 15:16
right? I mean, 60 year olds are buying mayonnaise. Generally speaking It’s more health conscious
Don Mock 15:21
That’s true. My kids watching the Super Bowl were not. They’re like, I don’t get it at all. What’s happening? It’s like, well, it’s not for you, not for you, but also excellent point, Rob. They don’t go to the grocery store and buy, you know, food for the family.
Rob Broadfoot 15:32
Not a lot of mayonnaise. Yeah, I thought…here was a big, a big, a big L, for me, was the the Hims spot So Hims is, is that company that makes everything from erectile dysfunction pills to weight loss pills to all this stuff. The problem with Hims is none of its FDA regulated
Don Mock 16:00
really? I didn’t know that. Interesting.
Rob Broadfoot 16:01
yeah. So there’s a great, there’s a big gray area.
Don Mock 16:03
Well, there’s Hims and Hers, I find interesting
Rob Broadfoot 16:05
that’s right. And it’s hair loss. I mean, it’s yeah, it’s all the stuff, yeah,
Rob Broadfoot 16:09
it’s all the things you don’t like to talk about, yeah,
Don Mock 16:11
but none of that stuff it’s regulated? Wow.
Rob Broadfoot 16:13
But, well, here’s what I can tell you. So you have the rise of all of these weight loss drugs, love them or hate them, or whatever you think about them, but the Ozempics and all these things. And so their spot started with showing images of flabby Americans, and, oh, we have a problem. And, yeah, and they’re like, Oh, and there’s all these weight loss drugs. And so it basically, I don’t wanna say fat shamed Americans, but kind of fat shamed Americans only at around the corner and say, but we have the solve.
Don Mock 16:47
Oh, we’re the solution.
Rob Broadfoot 16:48
And the problem with their solution again, and I know way too much about this is, and I can’t say for the ED pills or the hair restoration, but specifically for the semaglutide stuff, which is the same stuff that ozempic and all these other things. Theirs is not FDA regulated, which can be problematic, So it’s not only like, Oh, hey, we’re somewhat fat shaming, but then, hey, here’s our stuff, but our stuff is cheap knockoff stuff thing. So I think for me, that was kind of a big like, that was not very well thought out on your part. And, you know, anyway, I thought that was, I thought that was an interesting one.
Don Mock 17:23
Yeah, it was a weird vibe. I think this year for Super Bowl ads. I mean, it’s, it’s, you know, we get caught up in, oh, it’s, it’s $6 million $7 million now it’s $8 million for 30, you know, like, yeah, this thing. And then having that, knowing how much it costs, creates this. Well, it’s got to be amazing. It’s got to be this. It’s gonna be that, you know. And it used to be so dominated by kind of.com stuff, beer, you know, yeah, lot of booze. And it was like, hey, there wasn’t really a lot of beer. I mean, Budweiser
Rob Broadfoot 17:50
You got the two minute, Budweiser spot
Don Mock 17:51
they brought the Clydesdales back, which is great
Rob Broadfoot 17:53
always, well executed and great.
Don Mock 17:54
Everybody missed the Clydesdale. And, yeah, he’s rolling, you know, I found the only one. It’s one of my favorite ones, actually, too. The only brand that has stuck with it and is still unbelievably consistent for us, considering, like, super bowl advertising, was Doritos, and they always do a simple little 15 second, 32nd something or another. This year, it was the alien. The guys eating Doritos, yeah. You know, their product is always front and center. They did have one or two years where I couldn’t stand it. It was like, user generated.
Rob Broadfoot 18:27
They did that for a few it was two or three years ago now
Don Mock 18:29
that was like, Oh, come on, guys. Like, you got money to do your own thing. Stop cheaping out on stuff. But it was funny. It’s always like, you know, they had the time machine one with a cardboard box, you know, this one ‘s the Alien and the tractor beam, and then he’s eating. They’re so product heavy, they’ve always been somebody’s literally holding a bag of Doritos, and they’re eating Doritos in the ad, it’s not like a bait and switch where it’s like, Oh, you think you’re watching something, and then I’m surprised, it’s Doritos.
Rob Broadfoot 18:29
No, you know, out of the gate.
Don Mock 18:35
it’s always heavy, heavy Doritos. So I respect that game, and I respect how consistent they’ve been.
Speaker 1 18:53
I didn’t like the one leading up where it was mahomes and them sitting around eating Doritos, only because we’re all so tired of seeing, of seeing this.
Don Mock 19:06
I agree. I agree. I’m yeah, I’m talking about the alien one. That one was fun.
Rob Broadfoot 19:10
I thought the in the interest of putting down other people’s work, I did not like the I thought the Duracell ad where Tom Brady runs out of battery was really stupid. To me, it just felt lazy,
Don Mock 19:26
yeah, Tom, are you okay?
Rob Broadfoot 19:28
It felt Yeah, harm Are you okay? And then the guy comes out and opens up his arm, and it’s like, it just felt like, that’s the best you could do? like, just felt really lazy
Don Mock 19:37
The Manning’s, for those that watch a lot of football, you know, you have Eli and Peyton Manning that are constantly in commercials and are constantly very, very self effacing, they make fun of themselves. I don’t think it works, because Tom Brady isn’t funny, and his, his his broadcast is not great. Like Rick Olson is a way better commentator than Brady is, you know, and Brady’s a little robotic and a little stiff. So to lean into that, but not make it funny to me didn’t work.
Rob Broadfoot 20:00
Yeah if you had Stephen A Smith running out of batteries, yeah, that would be better, because he’s so energetic and then he dies. And I’m like, Really, Tom Brady’s running on Duracell? Maybe we need to go energize our bunny on this
Don Mock 20:16
All right, I’ve already run through most of my list. Do you have any favorites or anything that’s on your list?
Rob Broadfoot 20:21
I don’t know. I mean, I always like the Nike. Nike always does a great job. I thought that was good. The full black and white, just nice contrast and just great empowering messages. They always do, which I think is, I think was great. I thought that was really good but I don’t know that I had any, any, any true, true favorites. Okay, I put Duncan right up there at the top of my list,
Don Mock 20:40
as did everybody, because it’s entertaining and it’s and it’s true, my favorite, I’m gonna say that, this isn’t on no one ‘s list. So I’m a minority here, but I would say that for me, the one that I thought, from an advertising perspective, was the most kind of interesting and successful, because it outside. You know, your the Coors Light was really good, because the case of the Mondays its really good.
Rob Broadfoot 21:00
Just a better idea
Don Mock 21:08
for me, Stella Artois was the winner the David Beckham, yeah, his parents tell him he’s got a twin brother, you know, who’s also named David, which is kind of funny. So then he goes to, you know, he goes to find him here in America, right? And he’s having a backyard grill. And what I thought was really interesting, just again, from an advertising specific Stella Artois has always been perfection. Has its price, it’sPremium, it’s high end. We only serve it in this fancy glass with a gold rim. Like, yeah, it’s always been this premium, premium, premium, premium, you know, like high end beer, right? That’s their jam. Yet here we’ve totally pivoted to Oh, Matt Damon. Matt Damon is who plays Dave
Rob Broadfoot 21:45
Oh, you gotta be kidding,
Don Mock 21:46
yeah, exactly, you know. But he’s having a backyard barbecue, yeah. Which was so so to me, it was interesting. It was, hey, we still have this high falutin talent. We have David Beckham, one of the most well known athletes in the world, pitch men, whatever, who you know, probably has a quarter of a million dollar watch on at any given time. You know, the guy is Stella Artois, you know. And he’s done a lot of stellar Artois things. But I love the positioning of, hey, it can still be an everyday man’s beer, too. And like, oh, come to find out my genetic equal, Matt Damon, my identical twin, you know, like, is just doing it in a backyard barbecue. So I thought that was actually smart.
Rob Broadfoot 22:21
It’s smart on a lot of levels. Yeah, it was well executed. It was well executed. Started with a smart strategy, which is exactly that, let’s, hey, let’s make this for the every man. And it was really well thought out. Yeah, I agree that was a good one, yeah.
Don Mock 22:31
So that’s my list. That didn’t make anybody ‘s list, but I thought that that was for me. I thought that was just as a historian of advertising. It really kind of zinged for me, because I was like, gosh, this makes a lot of sense. So, but overall, you know, it’s, you know, there wasn’t any. I mean, if that’s my favorite one, and that didn’t make anybody ‘s list, I’m gonna say that overall, it wasn’t the most amazing batch of commercials. You know, there’s no, like, wazaa, nothing’s breaking through into popular culture and being in any
Rob Broadfoot 23:05
Well, it’ll be interesting to see beating a dead horse, but it’ll be interesting to see, you know, what happens with AI and next year, as a testament to how quickly technology evolves, right? Because everybody this year kind of stayed away from it, most of the brands are like, Nope, we didn’t use it. We didn’t touch it. We didn’t do it. We didn’t do it. Now you had, obviously, Google and some of the others that talked about it as a feature of their product
Don Mock 23:26
Yeah, promote it as part of their pixel nine,
Rob Broadfoot 23:28
yeah, but most, most agencies and brands said, Nope, we didn’t use any. That was their position. I will be curious to see what happens next year.
Don Mock 23:37
Yeah, yeah. Well, I don’t know. Maybe there’s some fallout from Coke doing the all AI commercial during the holidays, you know, because that, I mean in advertising circles, as far as I’m concerned, that got killed, and it was, I think, the general top, nobody quote me on this one. But it was like 85 hours of AI rendering time
Rob Broadfoot 23:55
I believe it
Don Mock 23:56
To make a 15 second commercial like and the Coca Cola polar bears, you know, that whole you know, and that commercial is awful, like it is. It’s 15 different clips, so you’re only looking at AI for one to two seconds at a time, all strung together only for a 15 second commercial, and like, the truck delivering the Coke looks terrible, the polar bears look bad. It was just like, why did you guys lean into this and think this was such a great idea? And they like, trumpet it, hey, we’re doing an AI wasn’t like we’re hiding it.
Rob Broadfoot 24:27
It’s a risk, and they better do that. I mean, somebody ‘s gonna do it, and somebody ‘s gonna do it well, yeah, it’s a matter of time. And, you know, at least they, you know, it didn’t, it didn’t come off so great. But as a global, massive brand. They were like, You know what? We’re gonna wave the flag. We’re gonna do it
Don Mock 24:44
Now the everyday man isn’t going to be nearly as critical as we are.
Rob Broadfoot 24:48
No, no, no. Of course not.
Don Mock 24:50
Polar bears. Jingle bells, like, yeah, sell more Coke, whatever. But for us, you know? And again, we’re, like, reading articles about it and dissecting it. well, it’s just kind of, you know, it’s like, Man, you guys like, yeah, Sundbloom, all the sundbloom illustrations, and Coca Cola, to a certain extent, created the visual narrative of what we see as Santa Claus, literally, to this day, yeah, all the sundbloom paintings, right? And so to kind of crap on all that legacy
Rob Broadfoot 25:18
it feels Yeah. It just feels cheap, Yeah, feels a little cheap.
Don Mock 25:22
Feels dirty. So, yeah, but, you know, I mean, it wasn’t an exciting game, right? It was kind of a blow out, yeah, so I think maybe I was in tune a little bit more to the commercials, you know, so, but, but I would, I would consider it overall, kind of a meh
Rob Broadfoot 25:39
Meh all the way around. Yeah, it was kind of a meh. All right, a few highlights here and there. A few really, really bad ones, Ye I’m talking to you, and but anyway, we’ll look forward to next year. And I’m just hopeful we get a better game. We get two better teams.
Don Mock 25:56
Well, do you know where the Super Bowl is? Do you know where it is?
Rob Broadfoot 26:01
It’s in Biloxi, Mississippi
Don Mock 26:02
It’s in San Francisco
Rob Broadfoot 26:03
Are you gonna go?
Don Mock 26:05
Well, I’m only gonna go if the Niners, so we’ll see. But probably not. You know, it’s still affordable to go to the championship game. Totally not affordable to go…And the last championship game I went to, they lost, so I’m on a losing streak the last decade
Rob Broadfoot 26:22
Sorry, the Niners are gonna turn around next season.
Don Mock 26:24
Yeah, I know that’s gonna be exciting. I’m psyched.
Rob Broadfoot 26:26
Coming at you. All right, thanks everybody for tuning in. Don where can the people find us?
Don Mock 26:30
Oh, I like it this pivot. They can find us online at the usual socials @mocktheagency or on www.mocktheagency.com, or on, you know, a podcast listening device near you.
Rob Broadfoot 26:41
Around the world. Globally.
Don Mock 26:42
Absolutely.
Rob Broadfoot 26:44
All right, thanks everybody.
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