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Jul 30
Hiring an agency checklist.

Hiring an Agency Checklist

  • July 30, 2023
  • Don Mock
  • Articles & Posts

When evaluating marketing agencies to find the perfect fit for your company or team, it’s essential to look at the areas to consider. This checklist allows you to fill in vital information about the graphic design and marketing agency or agencies you are considering hiring, and compare them to determine what will most benefit your business or team.

1.Industry experience and expertise: ____________________________________________________________________________________________________________________________________________________________________________________________________

2. Location (Consider if you want an agency in a specific city like Atlanta, or from anywhere):

____________________________________________________________________________________________________________________________________________________________________________________________________

3. Track record of success with similar clients and projects:

____________________________________________________________________________________________________________________________________________________________________________________________________

4. Range and quality of services offered (e.g., digital marketing, content creation, analytics):

____________________________________________________________________________________________________________________________________________________________________________________________________

5. Compatibility with your company’s culture and values:

____________________________________________________________________________________________________________________________________________________________________________________________________

6. Understanding of your target audience and ability to develop tailored strategies:

____________________________________________________________________________________________________________________________________________________________________________________________________

7. Testimonials and case studies that showcase their effectiveness:

____________________________________________________________________________________________________________________________________________________________________________________________________

8. Pricing transparency and flexibility: ____________________________________________________________________________________________________________________________________________________________________________________________________

9. Scalability of services as your business grows:

____________________________________________________________________________________________________________________________________________________________________________________________________

10. Focus on ROI and performance metrics:

____________________________________________________________________________________________________________________________________________________________________________________________________

11. Responsiveness and communication style:

____________________________________________________________________________________________________________________________________________________________________________________________________

12. Availability and project timelines:

____________________________________________________________________________________________________________________________________________________________________________________________________

13. Agency size and team composition: ____________________________________________________________________________________________________________________________________________________________________________________________________

14. Technological capabilities and tools used:

____________________________________________________________________________________________________________________________________________________________________________________________________

15. Adaptability to changes in industry trends:

____________________________________________________________________________________________________________________________________________________________________________________________________

By filling out this checklist for each potential marketing or advertising agency, you can effectively compare their offerings and determine which one is the best fit for your business needs and goals.

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