Billboards are more than skyline scenery.
In a city like Atlanta—where culture moves fast and traffic moves slow—these towering ads are prime real estate.
If you’re wondering how much it costs to run a billboard here, you’re not alone.
In fact, it’s one of the most common questions we get from businesses looking to invest in outdoor advertising that actually works.
The short answer: it depends.
The real answer: it depends on location, type, size, and timing—but we’re going to break all of that down for you.
Let’s get into the numbers, strategies, and how to get the best bang for your billboard buck.
What Does It Really Cost to Advertise on a Billboard in Atlanta?
If you’re looking for a concrete answer to how much is a billboard in Atlanta, we’ve got good news and bad news.
The bad news: the price range is wide.
The good news: it’s wide for a reason—and that means you have options.
Here’s the general cost breakdown:
- Standard Static Billboards
- Low-end cost: $1,000–$3,000/month
- High-traffic areas: $5,000–$10,000/month
- Digital Billboards
- Range: $1,200–$15,000/month depending on location, screen time, and rotation frequency
Those are the base numbers.
But price alone doesn’t tell the full story.
Let’s look at what affects those numbers—and where you can save.
4 Main Factors That Affect Billboard Cost
Billboard pricing in Atlanta isn’t a mystery—it’s math.
Here’s what goes into the equation.
1. Location, Location, Location
Billboards facing high-traffic interstates like I-75, I-85, or I-285? Expect to pay a premium.
Downtown Atlanta, Buckhead, and the Perimeter area have more eyeballs—and higher ad rates.
On the flip side, suburban or secondary roads will be more affordable but come with fewer impressions.
If you’re advertising locally and not nationally, targeting a specific neighborhood might give you better ROI.
2. Billboard Type
There are two main kinds: static and digital.
Static billboards are traditional, printed displays. They’re visible 24/7, and you’re the only message on it.
Digital billboards rotate multiple ads throughout the day.
They’re more flexible, eye-catching, and dynamic—but you’re sharing screen time.
Digital formats also allow for dayparting (showing different messages at different times), which could give you more creative control depending on your goals.
3. Size of the Billboard
Bigger boards get more attention—and cost more.
Common sizes include:
- Bulletins (14′ x 48′): Most expensive and high-impact
- Posters (10.5′ x 22.5′): Mid-range
- Junior Posters (5′ x 11′): Smaller, neighborhood-focused, and more budget-friendly
If you’re a regional brand or new player, starting with mid-sized boards can stretch your dollars further.
4. Duration of the Campaign
Short-term billboard buys (4–6 weeks) are typically more expensive per week.
Longer-term buys (3–12 months) often come with discounts of 10–30%.
Why? Because you’re locking in the space—and media owners like that.
And it also gives your message time to sink in.
Repetition matters.
You don’t want people seeing your brand once and forgetting it on the next exit ramp.
How to Get the Best Deal on a Billboard in Atlanta
Let’s say your budget is tight, your goals are big, and your team is trying to juggle five other campaigns at the same time.
Here’s how to maximize your billboard investment without overpaying.
Plan Ahead
The earlier you start your billboard planning, the better your location and pricing options.
High-demand areas book out months in advance.
And if you’re trying to land a campaign in Q4? You better start in Q2.
Negotiate Smart
Don’t just accept the rate card price.
Ask for:
- Long-term contract discounts
- Added value spots
- Off-peak bonuses
- Lower rotation digital rates
Billboard pricing isn’t rigid.
With the right approach, you can get premium placements at not-so-premium prices.
Bundle with Other Services
Here’s where MOCK, the Agency steps in.
When you bundle billboard buys with creative development, digital campaigns, or media planning, you save.
We don’t just place ads.
We design them, execute them, and back them up with results.
More importantly, we negotiate on your behalf using years of industry know-how and relationships.
Use Data to Target Smarter
We don’t pick locations based on “that looks like a cool spot.”
We use traffic analytics, demographic overlays, mobile geofencing, and market behavior trends to figure out where your customers are—and what billboard will hit hardest.
That’s how outdoor advertising turns from a gamble into a strategic win.
How One Client Dominated with a Billboard Buy
A healthcare client came to us with a simple request: “We want more brand visibility. Our competitors are everywhere.”
They had a modest budget, but a clear goal: dominate the I-75 corridor heading into Atlanta.
Here’s what we did:
- Secured a high-visibility static board for 12 months
- Designed a simple, bold creative that drove curiosity and clicks
- Supplemented it with geo-targeted digital ads on mobile for those who saw the board
- Result: 38% increase in brand recall among surveyed users, and 18% increase in qualified leads
That’s the kind of integrated strategy that takes a billboard from passive to powerful.
Common Mistakes When Buying Billboard Ads
Just to keep you out of trouble, here are the red flags to avoid:
- Buying a board without checking visibility or obstructions (trees, buildings, weird angles)
- Choosing digital without asking how often your ad shows
- Designing your own creative without understanding legibility at 65 mph
- Not setting KPIs for impressions, conversions, or even just brand lift
- Skipping contract reviews—fine print matters
Avoid these, and you’re already ahead of most advertisers.
So, Is Atlanta Outdoor Advertising Worth It?
If you’re trying to grow your brand presence, build credibility, or increase local awareness—yes, it’s worth it.
Billboards are high-impact, high-frequency, and hard to ignore.
And when you combine them with digital, social, and content, they become a powerful cornerstone of a smart marketing strategy.
At MOCK, the Agency, we’ve built Atlanta outdoor advertising campaigns that do more than look pretty—they deliver.
At the End of the Day
So, how much is a billboard in Atlanta?
On average, you’re looking at $1,000 to $10,000 per month, depending on location, size, duration, and type.
But the real question isn’t just cost—it’s value.
When done right, a billboard campaign can drive awareness, increase engagement, and make your brand look like it belongs on top.
Ready to make your move?
Let’s take that stress off your plate—and put the spotlight where it belongs: on your brand.
Get in Touch With MOCK, the Agency
Want your billboard campaign to actually work?
Let’s talk strategy, pricing, and creative that hits.
- Website: https://mocktheagency.com/
- Phone: 470-225-6814
- Email: hello@mocktheagency.com
- Address: 247 14th St NW, Atlanta, GA 30318
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